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Case IH Promotes Women's Leadership in Agriculture

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Case IH, a CNH brand, highlights its commitment to promoting women's leadership in agriculture through the story of Romina Bruno, a business administrator managing a family farm in Córdoba. With 20 years of experience, Bruno oversees administration, strategy, and operations, utilizing Case IH equipment including a Puma 150 tractor and an Axial-Flow 5130 combine. The farm focuses on livestock and agriculture, implementing direct seeding with crop rotations. Bruno emphasizes the progress in women's visibility in agricultural leadership roles and encourages aspiring rural women to pursue their goals through training and commitment.

Case IH, un marchio di CNH, evidenzia il suo impegno nella promozione della leadership femminile in agricoltura attraverso la storia di Romina Bruno, un'amministratrice aziendale che gestisce una fattoria di famiglia a Córdoba. Con 20 anni di esperienza, Bruno si occupa di amministrazione, strategia e operazioni, utilizzando attrezzature Case IH, tra cui un trattore Puma 150 e una mietitrebbia Axial-Flow 5130. La fattoria si concentra su allevamento e agricoltura, implementando semina diretta con rotazioni colturali. Bruno sottolinea i progressi nella visibilità delle donne nei ruoli di leadership agricola e incoraggia le donne rurali aspiranti a perseguire i propri obiettivi attraverso formazione e impegno.

Case IH, una marca de CNH, destaca su compromiso con la promoción de la liderazgo femenino en la agricultura a través de la historia de Romina Bruno, una administradora de empresas que gestiona una granja familiar en Córdoba. Con 20 años de experiencia, Bruno supervisa la administración, estrategia y operaciones, utilizando equipos de Case IH, incluyendo un tractor Puma 150 y una cosechadora Axial-Flow 5130. La granja se enfoca en la ganadería y la agricultura, implementando siembra directa con rotaciones de cultivos. Bruno enfatiza el progreso en la visibilidad de las mujeres en roles de liderazgo agrícola y anima a las mujeres rurales aspirantes a seguir sus objetivos a través de la capacitación y el compromiso.

Case IH는 CNH 브랜드로서 로미나 브루노의 이야기를 통해 농업에서 여성 리더십을 촉진하는 데 대한 헌신을 강조합니다. 브루노는 코르도바에 있는 가족 농장을 관리하는 비즈니스 관리자로 20년의 경험을 가지고 있습니다. 그녀는 Case IH 장비, 특히 Puma 150 트랙터Axial-Flow 5130 콤바인을 활용하여 행정, 전략 및 운영을 감독합니다. 이 농장은 축산업과 농업에 중점을 두고 있으며, 작물 회전을 통한 직접 파종을 구현하고 있습니다. 브루노는 농업 리더십에서 여성의 가시성 향상을 강조하고, 농촌 여성들이 교육과 헌신을 통해 목표를 추구하도록 격려합니다.

Case IH, une marque de CNH, met en avant son engagement à promouvoir le leadership féminin dans l'agriculture à travers l'histoire de Romina Bruno, une administratrice d'entreprise qui gère une ferme familiale à Córdoba. Forte de 20 ans d'expérience, Bruno supervise l'administration, la stratégie et les opérations, en utilisant des équipements Case IH, dont un tracteur Puma 150 et une moisseuse-batteuse Axial-Flow 5130. La ferme se concentre sur l'élevage et l'agriculture, en mettant en œuvre un semis direct avec des rotations de cultures. Bruno souligne les progrès au niveau de la visibilité des femmes dans les rôles de leadership agricole et encourage les femmes rurales aspirantes à poursuivre leurs objectifs à travers la formation et l'engagement.

Case IH, eine Marke von CNH, hebt sein Engagement für die Förderung der weiblichen Führung in der Landwirtschaft durch die Geschichte von Romina Bruno hervor, einer Betriebswirtin, die einen Familienbetrieb in Córdoba leitet. Mit 20 Jahren Erfahrung überwacht Bruno die Verwaltung, Strategie und den Betrieb und nutzt dabei Case IH-Geräte, einschließlich eines Puma 150 Traktors und eines Axial-Flow 5130 Mähdreschers. Der Betrieb konzentriert sich auf Viehzucht und Landwirtschaft und führt Direktsaat mit Fruchtfolgen ein. Bruno betont den Fortschritt in der Sichtbarkeit von Frauen in Führungspositionen in der Landwirtschaft und ermutigt angehende Landfrauen, ihre Ziele durch Ausbildung und Engagement zu verfolgen.

Positive
  • Customer testimonial highlighting satisfaction with Case IH equipment performance
  • Strategic focus on promoting diversity and inclusion in agricultural leadership
Negative
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NORTHAMPTON, MA / ACCESSWIRE / November 7, 2024 / It continues to be a challenge to get women the visibility and recognition they deserve for their contributions in agriculture. Case IH, a brand of CNH, is committed to promoting women's leadership roles in the industry.

Romina Bruno is a business administrator and a rural woman who found appreciation for the countryside from her father.

"He is a doctor. He was born in Jovita, Córdoba. In 1994, he bought the field as an investment and rented it. Over the years he acquired animals, and in 2004, when I finished my studies, he proposed that I take over the administration. The original idea was to come and go, but I stayed. I have had people by my side who have taught me, accompanied me, trusted me and put everything on the line for this dream,"Romina explained.

In the family field south of Córdoba, Romina and her team, including her sisters, are dedicated to livestock and agriculture, working direct seeding with rotations of soybeans, corn and wheat with cover crops, such as vetches, rye and oats. To carry out these activities, they have a Puma 150 tractor and a Case IH Axial-Flow 5130 combine:

"My favorite time of the year is when I get on the machine and allow myself to live the minute by minute of the lots. I think it's the best combine on the market. Its Axial system puts it above the competition. Technology and quality of harvesting hand in hand with comfort and ease of use", said Romina.

With 20 years of experience in the market, Romina is in charge of administration and management, defining the company's guidelines and strategies, organizing the purchase of supplies, among other tasks. But in addition, in her daily life, she has seen herself putting reels, herding cows, assisting in births, when she is not on the combine or changing points on the platform.

When asked about female inclusion in the world of agriculture, Romina said that"we have made a lot of progress. I think that old dogmas are being broken where it was thought that the countryside was "a man's thing". Women in agriculture are gaining more visibility: more and more of us are working in managerial and leadership positions."

Advising young rural women who are starting their journey, Romina stressed that"the best advice is that there are no limits. The desire and desire to improve are the only limits we should set ourselves. Everything is possible as long as there is talent, effort and commitment. As long as we train ourselves in pursuit of continuous improvement and know how to empower ourselves. As women, we must continue to show the other side of rurality."

Romina Bruno Case IH customer

View additional multimedia and more ESG storytelling from CNH on 3blmedia.com.

Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: info@3blmedia.com

SOURCE: CNH



View the original press release on accesswire.com

FAQ

What Case IH equipment does Romina Bruno use on her farm?

Romina Bruno uses a Case IH Puma 150 tractor and an Axial-Flow 5130 combine for her agricultural operations.

How is CNH (CNHI) promoting women's leadership in agriculture?

CNH is promoting women's leadership by highlighting successful female agricultural leaders and their achievements, as demonstrated through their feature of Romina Bruno's story managing a family farm.

What farming practices are implemented at Romina Bruno's Case IH-equipped farm?

The farm implements direct seeding with rotations of soybeans, corn and wheat, along with cover crops such as vetches, rye and oats, while also managing livestock operations.

CNH INDUSTRIAL N.V.

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