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Overview of CNH Industrial N.V. (CNHI)
CNH Industrial N.V. is a globally recognized leader in the capital goods sector, operating a diverse portfolio of brands that deliver innovative solutions in agriculture, construction, commercial vehicles, and powertrain systems. Headquartered in the Netherlands, the company leverages its extensive industrial experience, advanced technology, and global footprint to address the evolving needs of its customers across over 180 countries. With a legacy spanning more than 180 years, CNH Industrial is at the forefront of driving productivity, sustainability, and connectivity in its markets.
Core Business Segments
CNH Industrial operates through three primary business segments:
- Agriculture: Represented by brands such as Case IH, New Holland Agriculture, and Steyr, this segment focuses on tractors, combine harvesters, and precision farming technologies. CNH leverages cutting-edge automation and AI-driven tools to enhance productivity and sustainability in farming operations.
- Construction: Through Case and New Holland Construction, the company offers a comprehensive range of earthmoving equipment, including excavators, loaders, and backhoes, catering to diverse construction needs worldwide.
- Powertrain and Specialty Vehicles: FPT Industrial provides advanced engines, transmissions, and powertrain systems, while Iveco and its sub-brands address commercial transportation, firefighting, and defense needs.
Global Presence and Brand Ecosystem
CNH Industrial’s brand ecosystem is a key differentiator, with each brand excelling in its respective market:
- Case IH and New Holland Agriculture: Leaders in agricultural machinery, offering innovative solutions for precision farming and sustainable practices.
- Case and New Holland Construction: Renowned for durable and efficient construction equipment.
- Iveco: A trusted name in commercial vehicles, buses, and specialty vehicles.
- FPT Industrial: A powerhouse in powertrain systems, known for its efficiency and sustainability.
- Magirus and Iveco Defence Vehicles: Specialized in firefighting and defense equipment.
This diverse portfolio enables CNH to address a wide range of industrial challenges while maintaining a competitive edge in multiple market segments.
Innovation and Sustainability
CNH Industrial is committed to advancing sustainable and smart technologies. The company invests heavily in precision agriculture, automation, and Industry 4.0 solutions to enhance operational efficiency and environmental stewardship. Initiatives like biomethane-powered tractors and autonomous robots in manufacturing exemplify its dedication to reducing carbon footprints and promoting resource efficiency.
CNH also aligns its corporate social responsibility (CSR) efforts with the United Nations Sustainable Development Goals (SDGs), supporting projects that foster economic growth, social inclusion, and environmental sustainability in vulnerable communities worldwide.
Competitive Landscape
In the competitive capital goods sector, CNH Industrial faces strong competition from companies like Deere & Company, Caterpillar, and AGCO. Its differentiation lies in its global reach, diverse brand portfolio, and focus on integrating cutting-edge technologies into its products and services. By addressing industry challenges such as climate change, labor shortages, and resource efficiency, CNH positions itself as a forward-thinking leader in its field.
Conclusion
CNH Industrial N.V. is a cornerstone of the capital goods industry, combining innovation, sustainability, and a customer-centric approach to deliver value across agriculture, construction, and powertrain markets. Its commitment to technological advancement and environmental responsibility ensures its relevance in a rapidly changing global landscape. As a trusted partner to farmers, builders, and industrial operators worldwide, CNH continues to shape the future of its industries with resilience and vision.
Case IH, a CNH brand, is supporting innovative water management in Australian agriculture. At 'Wagaby', a mixed farming property near St George, Queensland, Ian Todd is implementing a bankless irrigation system across 1200ha of irrigated paddocks. The transition from syphon to surface irrigation is being executed using Case IH machinery, including a new Steiger 555 tractor and Horwood Bagshaw Grader Scraper.
According to GL Water Services' Glenn Lyons, the new system offers significant benefits: 20-30% improved efficiency in daily hectare coverage, up to 15% water savings, and reduced labor requirements, all without impacting yields. The property has recently planted cotton and begun wheat harvesting using Case IH Axial-Flow 7240 harvesters.
CNH's Case IH brand has opened its combine ordering period for 2025, introducing new features in the Axial-Flow series. The Axial-Flow 260 Series comes equipped with dual Pro 1200 displays offering comprehensive operation monitoring and real-time grain quality imaging. The series incorporates Harvest Command™ automation technology, designed to streamline the harvesting process by reducing operator-monitored functions.
The AF9 and AF10 Series focus on enhanced power, efficiency, sustainability, and throughput. The AF9 delivers 634 horsepower while the AF10 provides 775 horsepower, enabling increased crop flow and speeds without additional machine stress.
Case IH, a CNH brand, has donated tractors to support young farmer training at Jeff Farm in Southland, New Zealand. The 2,433ha property, owned by the Salvation Army since the 1950s, was gifted by Edmund Jeff to train young people in farming practices who might not otherwise have such opportunities.
The farm hosts five trainees at a time, providing comprehensive agricultural training including equipment operation, fencing, and stock procedures. The recent addition of a Case IH Puma 220 tractor, supplied through local dealer Agricentre South, has enhanced the training facility's capabilities, offering trainees exposure to advanced agricultural technology and increased horsepower for improved efficiency and productivity.
New Holland, a CNH brand, unveiled its Model Farm project at Nakhon Sawan College of Agriculture and Technology (NSCAT) in Thailand. The 45-hectare facility, set to be fully developed in 2025, will showcase advanced New Holland machinery and precision technology. The Model Farm will serve as a training facility for college students, a demonstration hub for customers, and a learning center for the agricultural community. During the event, New Holland donated tractors and equipment to NSCAT, which will benefit over 100 students. The company has committed to establishing a technical training center and developing curriculum standards in partnership with the college.
New Holland, a CNH brand, is enhancing harvesting efficiency in Australia's 2024 grain season with its Twin Rotor™ CR combines. The machines feature advanced technology for maximizing grain quality and minimizing losses. Key features include the Opti-Clean™ and Opti-Fan™ systems, IntelliSense™ automation, Dynamic Flow Control™ rotor vanes, and the new Opti-Spread™ Plus residue management system. The company maintains strategically located parts inventory across Australia to ensure minimal downtime for farmers. According to Marc Smith, Product & Portfolio Manager, the focus is on efficient harvesting to prevent crop quality deterioration due to weather exposure.
Case IH, a CNH brand, has introduced the new Axial-Flow 160 Series of combines manufactured at the Ferreyra plant, Córdoba. The series includes models 5160, 6160, and 7160, featuring advanced harvest automation powered by Artificial Intelligence. The technology incorporates 12 sensors that self-regulate operations, automatically controlling 90% of functions with up to 1,800 daily interventions. The combines offer four harvesting strategies: grain quality, maximum yield, fixed yield, or balanced yield. Notable improvements include a 10% increase in operational efficiency and up to 11% fuel savings, achieved through optimized engine load and an enhanced electronic transmission system.
CNH has released the ninth edition of 'A Sustainable Year', a digital magazine showcasing the company's sustainability initiatives and achievements. The publication highlights key developments including the launch of the CASE electric compact wheel loader in Lecce, Italy, and New Holland electric mini excavators contributing to Denmark's carbon emission reduction efforts. The magazine features sustainable innovations across agriculture and construction sectors, educational initiatives in Thailand, and environmental awareness programs in Brazil. It includes thought leadership pieces from industry and academic experts on implementing sustainable practices.
CNH has released the ninth edition of 'A Sustainable Year', a digital magazine showcasing the company's sustainability initiatives and progress throughout 2023. The publication highlights key developments including the launch of the CASE electric compact wheel loader in Lecce, Italy, and New Holland electric mini excavators contributing to Denmark's carbon emission reduction efforts. The magazine features stories about educational initiatives in Thailand's farming sector, AI trust-building efforts, and environmental awareness programs in Brazil. It includes thought leadership pieces from industry and academic experts on implementing sustainable practices across agriculture and construction sectors.
CNH's agricultural brands Case IH and STEYR have secured prestigious 2025 EIMA Tractor of the Year awards. The Case IH Quadtrac 715 won in the High-Power category for models over 300 horsepower, featuring an FPT Cursor 16 TST twin-stage-turbo engine designed for efficient and sustainable farming operations. The STEYR Plus claimed victory in the Utility category, with its 4120 Plus 70-150 horsepower model featuring a four-cylinder FPT Stage V engine and advanced precision farming capabilities. The awards were judged by European farm machinery journalists at the International Exhibition of Agricultural and Gardening Machinery in Bologna, Italy.
CNH has received multiple accolades at the 2024 China Agricultural Machinery Annual TOP50+ Awards. The Case MAGNUM4002 Half-track Tractor was honored with the 'Application Contribution Award' for its exceptional performance and user recognition. The company's customer support team earned the Outstanding Service Team Award for the third time, highlighting their commitment to professional service and efficiency. CNH's service team focuses on customer priorities, product training, and technical support, working across multiple departments to provide comprehensive service solutions for agricultural machinery users.