New Holland Strengthens Support to Farmers With Model Farm in Thailand
New Holland, a CNH brand, unveiled its Model Farm project at Nakhon Sawan College of Agriculture and Technology (NSCAT) in Thailand. The 45-hectare facility, set to be fully developed in 2025, will showcase advanced New Holland machinery and precision technology. The Model Farm will serve as a training facility for college students, a demonstration hub for customers, and a learning center for the agricultural community. During the event, New Holland donated tractors and equipment to NSCAT, which will benefit over 100 students. The company has committed to establishing a technical training center and developing curriculum standards in partnership with the college.
New Holland, un marchio di CNH, ha presentato il suo progetto Model Farm al Nakhon Sawan College of Agriculture and Technology (NSCAT) in Thailandia. La struttura di 45 ettari, che dovrebbe essere completamente sviluppata entro il 2025, metterà in mostra macchinari avanzati New Holland e tecnologie di precisione. La Model Farm servirà come centro di formazione per gli studenti universitari, un hub dimostrativo per i clienti e un centro di apprendimento per la comunità agricola. Durante l'evento, New Holland ha donato trattori e attrezzature a NSCAT, a beneficio di oltre 100 studenti. L'azienda si è impegnata a istituire un centro di formazione tecnica e a sviluppare standard curriculari in collaborazione con il college.
New Holland, una marca de CNH, presentó su proyecto Model Farm en el Nakhon Sawan College of Agriculture and Technology (NSCAT) en Tailandia. La instalación de 45 hectáreas, que se espera esté completamente desarrollada en 2025, exhibirá maquinarias avanzadas de New Holland y tecnología de precisión. La Model Farm servirá como centro de formación para estudiantes universitarios, un centro de demostración para clientes y un centro de aprendizaje para la comunidad agrícola. Durante el evento, New Holland donó tractores y equipos a NSCAT, lo que beneficiará a más de 100 estudiantes. La empresa se ha comprometido a establecer un centro de formación técnica y a desarrollar estándares curriculares en asociación con el colegio.
CNH의 브랜드인 New Holland가 태국 Nakhon Sawan 농업 및 기술 대학교(NSCAT)에서 모델 농장 프로젝트를 공개했습니다. 45헥타르 규모의 시설은 2025년까지 완전히 개발될 예정이며, 첨단 New Holland 기계와 정밀 기술을 선보일 것입니다. 모델 농장은 대학생들을 위한 훈련 센터, 고객을 위한 시연 허브, 농업 커뮤니티를 위한 학습 센터로 활용됩니다. 행사 중 New Holland는 NSCAT에 트랙터와 장비를 기부하여 100명 이상의 학생들에게 혜택을 줄 것입니다. 이 회사는 대학과 협력하여 기술 교육 센터를 설립하고 커리큘럼 기준을 개발할 것을 약속했습니다.
New Holland, une marque de CNH, a dévoilé son projet de Ferme Modèle au Nakhon Sawan College of Agriculture and Technology (NSCAT) en Thaïlande. La structure de 45 hectares, qui devrait être entièrement développée d'ici 2025, présentera des machines New Holland avancées et des technologies de précision. La Ferme Modèle servira de centre de formation pour les étudiants de l'université, de hub de démonstration pour les clients et de centre d'apprentissage pour la communauté agricole. Lors de l'événement, New Holland a fait don de tracteurs et d'équipements à NSCAT, au bénéfice de plus de 100 étudiants. L'entreprise s'est engagée à établir un centre de formation technique et à développer des normes de programme en partenariat avec le collège.
New Holland, eine Marke von CNH, stellte ihr Modellfarm-Projekt am Nakhon Sawan College of Agriculture and Technology (NSCAT) in Thailand vor. Die 45 Hektar große Anlage, die bis 2025 vollständig entwickelt werden soll, wird fortschrittliche New Holland Maschinen und Präzisionstechnologie präsentieren. Die Modellfarm wird als Schulungszentrum für Studierende, als Demonstrationszentrum für Kunden und als Lernzentrum für die Agrargemeinschaft dienen. Während der Veranstaltung spendete New Holland Traktoren und Ausrüstung an NSCAT, von denen über 100 Studierende profitieren werden. Das Unternehmen hat sich verpflichtet, ein technisches Trainingszentrum einzurichten und zusammen mit dem College Curriculum-Standards zu entwickeln.
- Investment in new 45-hectare Model Farm facility expanding market presence in Thailand
- Strategic partnership with educational institution strengthening customer base development
- Equipment donation enhancing brand visibility and market penetration
- None.
Insights
This news about New Holland's Model Farm in Thailand represents a strategic but not immediately impactful business development. While it demonstrates CNH's commitment to the Southeast Asian market and agricultural education, the 45-hectare facility won't be fully operational until 2025. The investment in training facilities and equipment donations, including two tractor models, is relatively small compared to CNH's market capitalization of
The long-term strategy to strengthen brand presence and customer relationships in Thailand's agricultural sector is sound, but the financial impact will be gradual. This type of educational partnership and demonstration facility typically generates returns through increased market share and customer loyalty over several years, rather than immediate revenue gains. The focus on practical training and technology demonstration aligns with industry trends but isn't a major market-moving development.
NORTHAMPTON, MA / ACCESSWIRE / November 27, 2024 / New Holland, a brand of CNH, recently welcomed partners from the academic and farming communities, as well as select agricultural media, at its Model Farm at Nakhon Sawan College of Agriculture and Technology (NSCAT) to showcase its strong commitment to empowering farmers in Thailand.
Expected to be fully developed in 2025, the 45-hectare Model Farm will feature advanced New Holland machinery and precision technology. It will serve as a practical training facility for the college students, a testing and demonstration hub for New Holland customers, as well as a learning centre for the agriculture community.
Mark Brinn, Managing Director for Southeast Asia and Japan at CNH, said, "In partnership with NSCAT, we're building a farm where anyone can experience great iron and great technology in action. This investment exemplifies our unwavering support to today's and tomorrow's farmers."
New Holland has been supporting generations of farmers for over 125 years with advanced technologies, tailored solutions, and services designed to enhance productivity and sustainability in agriculture.
"We listen closely to what our farmer communities need and expect. With the Model Farm, we can showcase our latest machinery and precision technologies in a real-world setting, helping us better understand their needs and tailor solutions to meet their requirements," Mr. Brinn added.
During the visit, guests witnessed the donation of a New Holland TT2.50 tractor with a rotavator, a TT4.65 tractor, along with shirts and safety boots to NSCAT. This equipment will provide hands-on training for over 100 students, giving them a safe and practical experience.
In partnership with NSCAT, New Holland has committed to establishing a technical training center on campus and providing practical demonstrations and instructional materials for the students. New Holland is also collaborating with the College to develop curriculum standards, offer both short vocational courses and comprehensive training programs, and provide resources that support various crop cultivation projects.
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View the original press release on accesswire.com
FAQ
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