New Holland Launches ‘WORKMASTER 105’; First-Ever Made in India Tractor
Rhea-AI Summary
CNH New Holland, a brand of CNH (NYSE: CNHI), has launched the WORKMASTER 105, the first-ever Made-in-India 100+HP tractor. This milestone product for the Indian tractor industry features a TREM-IV emission standard compliant engine, bringing world-class technology to Indian customers. The tractor boasts a 106 HP FPT Engine, 3,500 kg lift capacity, electro-hydraulic 4WD engagement, and an air-suspended seat with adjustable backrest. Narinder Mittal, Country Manager & Managing Director of CNH India & SAARC, emphasized the tractor's proven performance in demanding markets like the USA and its potential to set a new benchmark for high horsepower tractors in India.
Positive
- Launch of the first-ever Made-in-India 100+HP tractor
- TREM-IV emission standard compliant engine
- 106 HP FPT Engine with 3,500 kg lift capacity
- Proven performance in demanding markets like the USA
Negative
- None.
Insights
The launch of New Holland's WORKMASTER 105 marks a significant milestone in India's agricultural machinery sector. As the first 100+ HP tractor manufactured in India, it represents a major leap in local production capabilities. The TREM-IV emission standard compliance is noteworthy, aligning with global environmental trends. However, the market impact may be due to India's predominantly small-holder farming landscape.
The tractor's advanced features, such as the 3,500 kg lift capacity and electro-hydraulic 4WD engagement, cater to large-scale farming operations. This positions New Holland to compete in the premium segment, potentially disrupting the market share of established players. Yet, the success will largely depend on pricing strategy and after-sales support network, which are important factors in the price-sensitive Indian market.
The introduction of WORKMASTER 105 signals CNH's strategic move to capture a larger share of India's growing agricultural machinery market. By localizing production of high-horsepower tractors, CNH is likely aiming to reduce costs and improve price competitiveness. This could potentially lead to market expansion in the 100+ HP segment, which is currently niche but growing.
However, the real challenge lies in market acceptance. While there's a trend towards farm mechanization in India, the demand for high-horsepower tractors is still CNH will need to invest heavily in farmer education and demonstration of the tractor's benefits to drive adoption. The success of this product could pave the way for other manufacturers to follow suit, potentially transforming India into a hub for high-horsepower tractor production.
NORTHAMPTON, MA / ACCESSWIRE / August 13, 2024 / CNH New Holland, a brand of CNH, unveiled the first-ever Made-in-India 100+HP (Horsepower) tractor in the country.
The launch of the WORKMASTER 105 marked a new milestone for the company and the Indian tractor industry.
The WORKMASTER 105 with TREM-IV emission standard compliant engine brought world-class technology, quality and performance to the Indian customers.
"The WORKMASTER 105 sets a new benchmark when it comes to high horsepower tractors in India...This machine has proven its mettle in highly demanding markets like the USA and has been a testimony to our commitment to offer cutting-edge products. New Holland is renowned throughout the world for its higher horsepower tractors. We believe the timing is now right to introduce this advanced technology to the discerning Indian customers and are proud to launch the first made-in -India TREM-IV tractor in the 100+HP category," said Narinder Mittal, Country Manager & Managing Director, CNH India & SAARC.
The WORKMASTER 105 comes with advanced FPT Engine delivering 106 HP and some standout features such as 3,500 kg lift capacity, electro-hydraulic 4WD engagement, and an air-suspended seat with adjustable backrest, etc. The machine is designed to deliver unmatched performance, operator comfort and safety.
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Contact Info:
Spokesperson: CNH
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SOURCE: CNH
View the original press release on accesswire.com
FAQ
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