New Holland Launches ‘WORKMASTER 105’; First-Ever Made in India Tractor
CNH New Holland, a brand of CNH (NYSE: CNHI), has launched the WORKMASTER 105, the first-ever Made-in-India 100+HP tractor. This milestone product for the Indian tractor industry features a TREM-IV emission standard compliant engine, bringing world-class technology to Indian customers. The tractor boasts a 106 HP FPT Engine, 3,500 kg lift capacity, electro-hydraulic 4WD engagement, and an air-suspended seat with adjustable backrest. Narinder Mittal, Country Manager & Managing Director of CNH India & SAARC, emphasized the tractor's proven performance in demanding markets like the USA and its potential to set a new benchmark for high horsepower tractors in India.
CNH New Holland, un marchio di CNH (NYSE: CNHI), ha lanciato il WORKMASTER 105, il primo trattore made-in-India con oltre 100 HP. Questo prodotto rappresenta una pietra miliare per l'industria dei trattori indiani e presenta un motore conforme allo standard di emissione TREM-IV, portando tecnologia di livello mondiale ai clienti indiani. Il trattore vanta un motore FPT da 106 HP, una capacità di sollevamento di 3.500 kg, attivazione elettroidraulica della trazione integrale e un sedile sospeso ad aria con schienale regolabile. Narinder Mittal, Country Manager e Managing Director di CNH India & SAARC, ha sottolineato le prestazioni comprovate del trattore in mercati esigenti come gli Stati Uniti e il suo potenziale per stabilire un nuovo punto di riferimento per i trattori ad alta potenza in India.
CNH New Holland, una marca de CNH (NYSE: CNHI), ha lanzado el WORKMASTER 105, el primer tractor de más de 100 HP fabricado en India. Este producto representa un hito para la industria de tractores india y cuenta con un motor que cumple con el estándar de emisiones TREM-IV, llevando tecnología de clase mundial a los clientes indios. El tractor cuenta con un motor FPT de 106 HP, capacidad de elevación de 3,500 kg, activación 4WD electrohidráulica y un asiento suspendido con aire y respaldo ajustable. Narinder Mittal, Country Manager y Director General de CNH India & SAARC, destacó el rendimiento comprobado del tractor en mercados exigentes como el de EE.UU. y su potencial para establecer un nuevo estándar para los tractores de alta potencia en India.
CNH 뉴홀랜드는 CNH(뉴욕 증권 거래소: CNHI)의 브랜드로서, 최초의 인도산 100마력 이상의 트랙터인 WORKMASTER 105를 출시했습니다. 인도 트랙터 산업에 있어 중대한 이정표인 이 제품은 TREM-IV 배출 기준을 준수하는 엔진을 갖추고 있어 세계적 수준의 기술을 인도 고객에게 제공합니다. 이 트랙터는 106 HP FPT 엔진, 3,500kg의 리프트 용량, 전기 유압 4WD 동력 전달, 조정 가능한 등받이를 가진 공기 서스펜션 시트를 자랑합니다. CNH 인도 및 SAARC의 국가 관리자이자 전무 이사인 Narinder Mittal은 이 트랙터가 미국과 같은 까다로운 시장에서 입증된 성능을 가지고 있으며, 인도의 고출력 트랙터에 대한 새로운 기준을 설정할 수 있는 잠재력을 강조했습니다.
CNH New Holland, une marque de CNH (NYSE: CNHI), a lancé le WORKMASTER 105, le premier tracteur made-in-India de plus de 100 HP. Ce produit marquant pour l'industrie des tracteurs indienne dispose d'un moteur conforme aux normes d'émission TREM-IV, apportant une technologie de classe mondiale aux clients indiens. Le tracteur est équipé d'un moteur FPT de 106 HP, d'une capacité de levage de 3 500 kg, d'un engagement 4WD électro-hydraulique et d'un siège suspendu à air avec dossier réglable. Narinder Mittal, directeur pays et directeur général de CNH Inde & SAARC, a souligné les performances éprouvées du tracteur sur des marchés exigeants comme les États-Unis et son potentiel pour établir une nouvelle référence pour les tracteurs haute puissance en Inde.
CNH New Holland, eine Marke von CNH (NYSE: CNHI), hat den WORKMASTER 105 eingeführt, den ersten in Indien hergestellten Traktor mit über 100 PS. Dieses bahnbrechende Produkt für die indische Traktorbranche verfügt über einen Motor, der den TREM-IV Emissionsstandards entspricht, und bringt weltweit führende Technologie zu indischen Kunden. Der Traktor bietet einen 106 PS FPT-Motor, eine Hubkapazität von 3.500 kg, elektrohydraulisches 4WD-Engagement und einen luftgefederten Sitz mit verstellbarer Rückenlehne. Narinder Mittal, Country Manager und Geschäftsführer von CNH Indien & SAARC, betonte die bewährte Leistung des Traktors in anspruchsvollen Märkten wie den USA und sein Potenzial, einen neuen Maßstab für Hochleistungstraktoren in Indien zu setzen.
- Launch of the first-ever Made-in-India 100+HP tractor
- TREM-IV emission standard compliant engine
- 106 HP FPT Engine with 3,500 kg lift capacity
- Proven performance in demanding markets like the USA
- None.
Insights
The launch of New Holland's WORKMASTER 105 marks a significant milestone in India's agricultural machinery sector. As the first 100+ HP tractor manufactured in India, it represents a major leap in local production capabilities. The TREM-IV emission standard compliance is noteworthy, aligning with global environmental trends. However, the market impact may be due to India's predominantly small-holder farming landscape.
The tractor's advanced features, such as the 3,500 kg lift capacity and electro-hydraulic 4WD engagement, cater to large-scale farming operations. This positions New Holland to compete in the premium segment, potentially disrupting the market share of established players. Yet, the success will largely depend on pricing strategy and after-sales support network, which are important factors in the price-sensitive Indian market.
The introduction of WORKMASTER 105 signals CNH's strategic move to capture a larger share of India's growing agricultural machinery market. By localizing production of high-horsepower tractors, CNH is likely aiming to reduce costs and improve price competitiveness. This could potentially lead to market expansion in the 100+ HP segment, which is currently niche but growing.
However, the real challenge lies in market acceptance. While there's a trend towards farm mechanization in India, the demand for high-horsepower tractors is still CNH will need to invest heavily in farmer education and demonstration of the tractor's benefits to drive adoption. The success of this product could pave the way for other manufacturers to follow suit, potentially transforming India into a hub for high-horsepower tractor production.
NORTHAMPTON, MA / ACCESSWIRE / August 13, 2024 / CNH New Holland, a brand of CNH, unveiled the first-ever Made-in-India 100+HP (Horsepower) tractor in the country.
The launch of the WORKMASTER 105 marked a new milestone for the company and the Indian tractor industry.
The WORKMASTER 105 with TREM-IV emission standard compliant engine brought world-class technology, quality and performance to the Indian customers.
"The WORKMASTER 105 sets a new benchmark when it comes to high horsepower tractors in India...This machine has proven its mettle in highly demanding markets like the USA and has been a testimony to our commitment to offer cutting-edge products. New Holland is renowned throughout the world for its higher horsepower tractors. We believe the timing is now right to introduce this advanced technology to the discerning Indian customers and are proud to launch the first made-in -India TREM-IV tractor in the 100+HP category," said Narinder Mittal, Country Manager & Managing Director, CNH India & SAARC.
The WORKMASTER 105 comes with advanced FPT Engine delivering 106 HP and some standout features such as 3,500 kg lift capacity, electro-hydraulic 4WD engagement, and an air-suspended seat with adjustable backrest, etc. The machine is designed to deliver unmatched performance, operator comfort and safety.
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SOURCE: CNH
View the original press release on accesswire.com
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