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CNH’s ‘A Sustainable Year’ series spotlights education projects in Brazil

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CNH's 'A Sustainable Year' series highlights education projects in Brazil, focusing on raising environmental awareness. The company supports extra-curricular activities in rural schools, covering topics like environmental education, diversity, robotics, and human rights. In 2023, CNH brands Case IH and CASE Construction Equipment, along with CNH Capital, sponsored campaigns in Brazil's north-east region for the second consecutive year.

The initiative reached over 15,000 children in Piauí and Maranhão states through child-friendly methods such as audio books, comics, workshops, and theatre productions. This effort aims to create long-term sustainability by educating future generations about environmental issues and other important topics.

La serie 'Un Anno Sostenibile' di CNH mette in evidenza progetti educativi in Brasile, concentrandosi sull'aumento della consapevolezza ambientale. L'azienda sostiene attività extracurriculari nelle scuole rurali, affrontando temi come l'educazione ambientale, la diversità, la robotica e i diritti umani. Nel 2023, i marchi di CNH Case IH e CASE Construction Equipment, insieme a CNH Capital, hanno sponsorizzato campagne nella regione nord-orientale del Brasile per il secondo anno consecutivo.

L'iniziativa ha raggiunto oltre 15.000 bambini negli stati di Piauí e Maranhão attraverso metodi adatti ai bambini come audiolibri, fumetti, laboratori e produzioni teatrali. Questo sforzo mira a creare una sostenibilità a lungo termine educando le future generazioni su questioni ambientali e altri argomenti importanti.

La serie 'Un Año Sostenible' de CNH destaca proyectos educativos en Brasil, enfocándose en aumentar la concienciación ambiental. La empresa apoya actividades extracurriculares en escuelas rurales, abordando temas como educación ambiental, diversidad, robótica y derechos humanos. En 2023, las marcas de CNH Case IH y CASE Construction Equipment, junto con CNH Capital, patrocinaron campañas en la región noreste de Brasil por segundo año consecutivo.

La iniciativa alcanzó más de 15,000 niños en los estados de Piauí y Maranhão a través de métodos amigables para los niños, como audiolibros, cómics, talleres y producciones teatrales. Este esfuerzo busca crear sostenibilidad a largo plazo educando a las generaciones futuras sobre cuestiones ambientales y otros temas importantes.

CNH의 '지속 가능한 해' 시리즈는 브라질의 교육 프로젝트를 강조하며 환경 의식을 높이는 데 중점을 두고 있습니다. 이 회사는 농촌 학교에서 방과 후 활동을 지원하며, 환경 교육, 다양성, 로봇공학, 인권과 같은 주제를 다룹니다. 2023년, CNH의 브랜드 Case IH 및 CASE Construction Equipment는 CNH Capital과 함께 두 번째 연속으로 브라질 북동부 지역에서 캠페인을 후원했습니다.

이 이니셔티브는 15,000명 이상의 어린이에게 도달했으며, 오디오북, 만화, 워크숍 및 연극 공연과 같은 아동 친화적 방법을 통해 진행되었습니다. 이 노력은 환경 문제와 기타 중요한 주제에 대해 미래 세대를 교육함으로써 장기적인 지속 가능성을 창출하는 것을 목표로 하고 있습니다.

La série 'Une Année Durable' de CNH met en avant des projets éducatifs au Brésil, se concentrant sur la sensibilisation à l'environnement. L'entreprise soutient des activités extrascolaires dans les écoles rurales, abordant des thèmes tels que l'éducation environnementale, la diversité, la robotique et les droits de l'homme. En 2023, les marques de CNH Case IH et CASE Construction Equipment, ainsi que CNH Capital, ont parrainé des campagnes dans la région nord-est du Brésil pour la deuxième année consécutive.

L'initiative a touché plus de 15 000 enfants dans les États de Piauí et Maranhão grâce à des méthodes adaptées aux enfants telles que des livres audio, des bandes dessinées, des ateliers et des productions théâtrales. Cet effort vise à créer une durabilité à long terme en éduquant les générations futures sur des questions environnementales et d'autres sujets importants.

Die Serie 'Ein Nachhaltiges Jahr' von CNH hebt Bildungsprojekte in Brasilien hervor und konzentriert sich auf die Förderung des Umweltbewusstseins. Das Unternehmen unterstützt außerschulische Aktivitäten in ländlichen Schulen, die Themen wie Umweltbildung, Vielfalt, Robotik und Menschenrechte abdecken. Im Jahr 2023 haben die Marken Case IH und CASE Construction Equipment von CNH, zusammen mit CNH Capital, für das zweite Jahr in Folge Kampagnen in der Nordostregion Brasiliens gesponsert.

Die Initiative erreichte über 15.000 Kinder in den Bundesstaaten Piauí und Maranhão durch kinderfreundliche Methoden wie Hörbücher, Comics, Workshops und Theateraufführungen. Dieses Engagement zielt darauf ab, langfristige Nachhaltigkeit zu schaffen, indem zukünftige Generationen über Umweltprobleme und andere wichtige Themen informiert werden.

Positive
  • Expansion of educational initiatives in Brazil's growing agricultural frontier
  • Reached over 15,000 children with environmental awareness programs
  • Continued sponsorship for the second consecutive year by CNH brands
Negative
  • None.

CNH’s ‘A Sustainable Year’ series spotlights education projects in Brazil

Basildon, July 23, 2024

In the fourth installment of CNH’s 2024 ‘A Sustainable Year’ series learn more about how we are raising environmental awareness across Brazil.

Creating long-term sustainability starts by both enthusing and informing children and young people – the future custodians of the planet – on the topic. As such, CNH Brazil supports a range of extra-curricular cultural activities at rural schools, and these focus on environmental education, diversity and inclusion, robotics, entrepreneurship, sport, and advocacy for human rights.

Last year, our brands Case IH and CASE Construction Equipment together with our financing arm CNH Capital, sponsored these campaigns for the second consecutive year at schools in both cities and remote areas in Brazil’s north-east, an ever-growing agricultural frontier.

The article details how content was explained in child-friendly and engaging ways. For example, audio and comic books, workshops and theatre productions, were presented to over 15,000 children in the north-eastern states of Piauí and Maranhão.

Read our ‘Education Projects in Brazil’ story at /bit.ly/3zMV4sX  

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

Media contacts:

Rebecca Fabian        Alex Ellis
North America United Kingdom
Tel. +1 312 515 2249 Tel. +44 (0)758 106 1696

mediarelations@cnh.com

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FAQ

What is CNH's 'A Sustainable Year' series focusing on in Brazil?

CNH's 'A Sustainable Year' series is focusing on education projects in Brazil, particularly raising environmental awareness through extra-curricular activities in rural schools.

How many children did CNH's education projects reach in Brazil in 2023?

CNH's education projects reached over 15,000 children in the north-eastern states of Piauí and Maranhão in Brazil in 2023.

Which CNH brands sponsored the education campaigns in Brazil?

Case IH, CASE Construction Equipment, and CNH Capital sponsored the education campaigns in Brazil for the second consecutive year.

What methods did CNH use to engage children in their education projects in Brazil?

CNH used child-friendly methods such as audio books, comics, workshops, and theatre productions to engage children in their education projects in Brazil.

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