Health Net's 'All Are Welcome' Campaign will Assist Newly Eligible Californians with Medi-Cal Enrollment
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Beginning January 1, 2024, a new
"This expansion of Medi-Cal will provide more Californians with the opportunity to attain their highest level of health, and we are committed to ensuring the communities we serve are educated and informed about that opportunity," said Vice President and Chief Health Equity Officer at Health Net, Dr. Pooja Mittal. "As we look to the new year, we remain steadfast in our efforts to increase health equity for the people we serve."
The new law will be enacted January 1, 2024 and will allow an estimated 700,000 Californians to be enrolled, according to the California Department of Health Care Services. Currently, Medi-Cal provides services to over 13 million Californians – or one in three – who rely on the program for health coverage.
Health Net's All Are Welcome campaign will ensure that thousands of adults are aware of the upcoming change in Medi-Cal eligibility and the resources available to assist them in enrollment. The multi-channel campaign will use paid advertising, social media, grassroots marketing at dozens of cultural and community events, earned media and engage community-based organizations to help spread the word.
The campaign will also dispel misconceptions about Medi-Cal, such as the myth that accessing health benefits impacts future immigration status. According to the state of
To learn more about Medi-Cal eligibility or enroll in Medi-Cal, visit BenefitsCal.com.
To learn about Health Net, visit HealthNet.com.
About Health Net
Founded in
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SOURCE Health Net
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