Welcome to our dedicated page for Chipotle Mexican Grill news (Ticker: CMG), a resource for investors and traders seeking the latest updates and insights on Chipotle Mexican Grill stock.
Chipotle Mexican Grill, Inc. reports developments for a fast-casual, Mexican-inspired restaurant business built around company-operated restaurants, customizable entrées and digital ordering. News commonly covers comparable restaurant sales, restaurant openings, food and labor cost trends, digital sales, rewards engagement, menu innovation and limited-time items such as proteins and sauces.
Company updates also include brand marketing, customer promotions, community programs, executive leadership changes and international restaurant activity across North America and Europe. Recurring disclosures tie operating performance to new unit growth, transaction trends, average check, delivery and app channels, ingredient costs and the company’s Recipe for Growth strategy.
Chipotle (NYSE: CMG) is relaunching its annual Hockey Jersey BOGO for the 2026 Stanley Cup Playoffs: on April 20, 2026 after 3 p.m. local time, guests wearing a hockey jersey at participating U.S. and Canada restaurants can get a BUY-ONE-GET-ONE entrée.
The brand is also releasing its first-ever limited-edition hockey jersey; only 75 will be available via the Chipotle Rewards Exchange. The promotion includes standard restrictions and is in partnership with the NHL and NHLPA.
Chipotle (NYSE: CMG) relaunched Chipotle Rewards as "Rewards on Repeat" effective April 13, 2026, expanding benefits and a redesigned in‑app experience across the U.S. and Canada (ex. Quebec).
Highlights: 21 million active members, monthly Freepotle drops, free chips & guac at sign-up, extended points expiration (one qualifying purchase/year), lower redemption thresholds, expanded offers, and an in‑restaurant enrollment campaign.
Chipotle (NYSE: CMG) relaunched its Burrito Vault: Double Protein Edition beginning March 30, 2026, offering more than $2 million in prizes and daily gameplay from 9 a.m.–9 p.m. ET through April 1. The promotion includes a daily Double Protein Power Hour, hourly grand prizes, and a $0 delivery fee on National Burrito Day, April 2.
The program ties to Chipotle's new High Protein Menu (15–81g protein items) and follows >3.5 million plays in 2025, with play and prize rules limited to Rewards members in the U.S. and Canada.
Chipotle (NYSE: CMG) launched a limited-time Cilantro Lime Sauce on March 19, 2026, made fresh daily with cilantro, lime, roasted jalapeños, sour cream and spices. The sauce tested as the brand's top-performing sauce in test markets and will be available across U.S. and Canada.
Chipotle Rewards members can get a free side or topping with purchase using code SOFRESH on launch day.
Chipotle Mexican Grill (NYSE: CMG) will announce first quarter 2026 results on April 29, 2026. A press release is expected at approximately 4:10 p.m. ET, followed by a conference call at 4:30 p.m. ET and a live webcast on the investor relations site. An archived webcast will be available about one hour after the call ends.
Chipotle (NYSE: CMG) will run a one-hour "flash" BUY-ONE-GET-ONE (BOGO) promotion on March 13, 2026 from 3–4 p.m. local time in the U.S., Canada, U.K., France and Germany for customers who show any tattoo.
Chipotle partners with artist Swae Lee to offer an exclusive temporary tattoo sheet at the Midtown Miami restaurant while supplies last.
Chipotle (NYSE: CMG) reported fourth-quarter and full-year 2025 results on Feb 3, 2026, and launched a new "Recipe for Growth" strategy to boost transactions, accuracy, efficiency and speed. Full-year revenue rose 5.4% to $11.9 billion; comparable restaurant sales declined 1.7%.
Management opened 334 company-owned restaurants in 2025, repurchased $2.4 billion of stock, and issued 2026 guidance for ~350–370 new openings and about flat comparable sales.
Chipotle (NYSE: CMG) will not run a traditional Big Game TV ad on Feb 8, 2026; instead it will drop up to $1 million in free entrée codes via a one-time Instagram Reels spot titled "The Chipotle Realest 30."
The first 100,000 fans to text the code to 888222 receive a free entrée; codes valid in the U.S. through 2/12/26. Chipotle is also offering three digital-only Game Day Nacho Hacks on the app and website from Feb 5–8, and bringing back Chicken al Pastor to restaurants on Feb 10 with Rewards early access on Feb 9.
Chipotle (NYSE: CMG) announced the limited-time return of Chicken al Pastor starting Feb 10, 2026 in the U.S., Canada, the UK, France and Germany, with early access for Chipotle Rewards members on Feb 9. The protein features a morita pepper and achiote marinade balanced with pineapple, lime and cilantro and is available in Chipotle's High Protein Cup for the first time. Chipotle plans an accelerated 2026 menu schedule with three to four limited-time proteins plus new sides and dips. A $0 delivery fee promotion for Chicken al Pastor orders runs Feb 14–28, subject to minimum order and regional restrictions.
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