CHIPOTLE TESTS GARLIC GUAJILLO STEAK IN SELECT MARKETS

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is testing a new menu item, Garlic Guajillo Steak, at 102 locations in Denver, Indianapolis, and Orange County, starting May 3, 2022. This adds to recent menu innovations like Smoked Brisket and Pollo Asado. Additionally, in celebration of Cinco de Mayo, Chipotle is offering a $0 delivery fee from May 2 to May 6, 2022, for online orders using the promo code DELIVER. The company aims to enhance customer experience and expand its digital accessibility during this festive period.

Positive

• Testing Garlic Guajillo Steak at 102 locations could enhance customer interest and boost sales.
• Offer of $0 delivery fee from May 2 to May 6 may drive higher online orders and expand customer base.

Negative

• None.

Brand is also celebrating Cinco de Mayo all week by offering a $0 delivery fee

NEWPORT BEACH, Calif., May 2, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is testing Garlic Guajillo Steak at 102 participating restaurants in Denver, Indianapolis, and Orange County, Calif., starting tomorrow, May 3, for a limited time. The brand is also offering a $0 delivery fee with promo code DELIVER at U.S. restaurants from May 2 through May 6.

A New Way to Experience Steak at Chipotle

Building upon the brand's recent success with menu innovations including Smoked Brisket and Pollo Asado, Chipotle is testing a bold new flavor of steak in select markets. Garlic Guajillo Steak features the exciting and dynamic combination of garlic and guajillo peppers, brought to life with real ingredients and classic cooking techniques. Tender cuts of Responsibly Raised® steak are seasoned with garlic and guajillo peppers, grilled fresh on the plancha in small batches and hand cut into succulent bites. It's a whole new dimension of steak, finished with fresh lime and hand-chopped cilantro.

"Garlic Guajillo Steak is full of flavor with a perfect little kick that complements our 53 real ingredients," said Chris Brandt, Chief Marketing Officer. "Menu innovation is an ongoing priority at Chipotle, and we are always looking for new flavors to give our fans new ways to Chipotle."

Garlic Guajillo Steak will be available at participating restaurants in Denver, Indianapolis, and Orange County, Calif., starting May 3 for a limited time.

Bring the Party All Week with $0 Delivery Fee Offer

Starting today, Chipotle is offering a $0 delivery fee nationwide in celebration of Cinco de Mayo. Fans ordering digitally via the Chipotle app or Chipotle.com can use promo code DELIVER at checkout to receive a $0 delivery fee through May 6.

"We are constantly working to level up our experience through digital access," said Tressie Lieberman, Vice President, Digital Marketing and Off-Premise. "Fans love to celebrate Cinco de Mayo with Chipotle, and we're supercharging the holiday with an extended $0 delivery fee offer to fuel parties all week long."

*$0 Delivery Fee Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well. Available May 2 through May 6, 2022 only, within Chipotle's delivery areas from participating U.S. locations, during normal operating hours for such locations. Use of promo code DELIVER at time of order is required. Minimum order $10/maximum order $200, each excluding tax and fees. Deliveries and redemption are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at http://chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

About Chipotle

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What new menu item is Chipotle introducing in May 2022?

Chipotle is testing Garlic Guajillo Steak at 102 locations in select markets.

When will Garlic Guajillo Steak be available at Chipotle?

Garlic Guajillo Steak will be available starting May 3, 2022.

What is the promo code for the $0 delivery fee offer at Chipotle?

The promo code for the $0 delivery fee is DELIVER.

How long is the $0 delivery fee offer valid at Chipotle?

The $0 delivery fee offer is valid from May 2 to May 6, 2022.

In which locations is Chipotle testing Garlic Guajillo Steak?

Chipotle is testing Garlic Guajillo Steak in Denver, Indianapolis, and Orange County, California.