CHIPOTLE TESTS CHIPOTLE HONEY CHICKEN IN SELECT MARKETS
Chipotle Mexican Grill (NYSE: CMG) is testing Chipotle Honey Chicken in 80 restaurants across Nashville and Sacramento. This new, -time protein combines spicy chipotle peppers with sweet honey, offering a unique flavor profile. The innovation achieved the highest marks in consumer taste tests among Chipotle's chicken innovations.
Following the success of previous chicken menu items like Chicken al Pastor and Pollo Asado, Chipotle continues to focus on menu innovation. The company aims to introduce two to three new menu items annually, using a stage-gate process to gather feedback before national launches. This strategy aligns with Chipotle's goal of delivering craveability, variety, and value to its customers.
Chipotle Mexican Grill (NYSE: CMG) sta testando il pollo al miele Chipotle in 80 ristoranti a Nashville e Sacramento. Questa nuova proteina combina peperoni chipotle piccanti con miele dolce, offrendo un profilo di sapore unico. L'innovazione ha ottenuto i punteggi più alti nei test di assaggio dei consumatori tra le innovazioni di pollo di Chipotle.
Dopo il successo di precedenti piatti a base di pollo come il Pollo al Pastor e il Pollo Asado, Chipotle continua a concentrarsi su innovazione del menu. L'azienda punta a introdurre due o tre nuovi piatti all'anno, utilizzando un processo di fase di gate per raccogliere feedback prima dei lanci nazionali. Questa strategia è in linea con l'obiettivo di Chipotle di offrire desiderabilità, varietà e valore ai suoi clienti.
Chipotle Mexican Grill (NYSE: CMG) está probando el Pollo con Miel Chipotle en 80 restaurantes en Nashville y Sacramento. Esta nueva proteína combina chiles chipotle picantes con miel dulce, ofreciendo un perfil de sabor único. La innovación obtuvo las calificaciones más altas en pruebas de sabor entre las innovaciones de pollo de Chipotle.
Después del éxito de los anteriores elementos del menú de pollo como el Pollo al Pastor y el Pollo Asado, Chipotle continúa centrando su atención en la innovación del menú. La compañía tiene como objetivo introducir de dos a tres nuevos elementos del menú anualmente, utilizando un proceso de etapas para recopilar comentarios antes de los lanzamientos nacionales. Esta estrategia se alinea con el objetivo de Chipotle de ofrecer antojos, variedad y valor a sus clientes.
치폴레 멕시칸 그릴 (NYSE: CMG)은 치폴레 허니 치킨을 내슈빌과 새크라멘토의 80개 레스토랑에서 테스트하고 있습니다. 이 새로운 단백질은 매운 치폴레 고추와 달콤한 꿀을 결합하여 독특한 맛 프로필을 제공합니다. 이 혁신은 치폴레의 치킨 혁신 중 소비자 미각 테스트에서 가장 높은 점수를 기록했습니다.
치킨 알 파스토르와 폴로 아사도와 같은 이전 치킨 메뉴 아이템의 성공에 이어, 치폴레는 메뉴 혁신에 계속 집중하고 있습니다. 이 회사는 매년 2~3개의 새로운 메뉴 아이템을 소개하는 것을 목표로 하고, 국가 출시 전에 피드백을 수집하기 위해 단계 게이트 프로세스를 사용합니다. 이 전략은 고객에게 갈망, 다양성 및 가치를 제공하는 치폴레의 목표와 일치합니다.
Chipotle Mexican Grill (NYSE: CMG) est en train de tester le Poulet Miel Chipotle dans 80 restaurants à Nashville et Sacramento. Cette nouvelle protéine combine piments chipotle épicés avec du miel doux, offrant un profil de saveur unique. L'innovation a obtenu les meilleures notes lors des tests de goût des consommateurs parmi les innovations de poulet de Chipotle.
Suite au succès des précédents articles du menu de poulet comme le Poulet al Pastor et le Pollo Asado, Chipotle continue de se concentrer sur l'innovation du menu. L'entreprise vise à introduire de deux à trois nouveaux articles de menu par an, utilisant un processus en étapes pour recueillir des retours avant les lancements nationaux. Cette stratégie est en ligne avec l'objectif de Chipotle de fournir envie, variété et valeur à ses clients.
Chipotle Mexican Grill (NYSE: CMG) testet Chipotle Honig-Hühnchen in 80 Restaurants in Nashville und Sacramento. Dieses neue Protein kombiniert würzige Chipotle-Paprika mit süßem Honig und bietet ein einzigartiges Geschmacksprofil. Die Innovation erzielte bei Verbraucherverkostungen unter Chipotles Hühnerinnovationen die höchsten Bewertungen.
Nach dem Erfolg früherer Hühnermenüartikel wie Hühnchen al Pastor und Pollo Asado konzentriert sich Chipotle weiterhin auf Menüinnovation. Das Unternehmen plant, jährlich zwei bis drei neue Menüartikel einzuführen und verwendet einen Stage-Gate-Prozess, um Feedback vor der nationalen Einführung zu sammeln. Diese Strategie steht im Einklang mit Chipotles Ziel, Begehrlichkeit, Vielfalt und Wert für seine Kunden zu liefern.
- New Chipotle Honey Chicken received highest marks in consumer taste tests
- Expanding menu offerings with innovative flavors
- Successful track record with previous chicken innovations (Chicken al Pastor, Pollo Asado)
- Chicken is Chipotle's most popular protein
- Systematic approach to menu innovation with 2-3 new items annually
- None.
Insights
Chipotle's test launch of Chipotle Honey Chicken in select markets is a strategic move to capitalize on the growing "sweet heat" flavor trend. This aligns with consumer preferences and could potentially drive sales growth if successful. The company's stage-gate process and consumer taste tests suggest a data-driven approach to menu innovation, which is important in the competitive fast-casual dining sector.
The success of previous -time chicken offerings like Chicken al Pastor indicates a strong market demand for chicken-based innovations. If Chipotle Honey Chicken performs well, it could become a recurring menu item, potentially boosting customer frequency and average check size. However, the test market means minimal immediate impact on overall company performance.
While this product launch is intriguing, its financial impact is likely minimal in the short term due to the test market. Chipotle's strategy of introducing 2-3 menu innovations per year demonstrates a balanced approach to menu expansion, potentially driving incremental sales without overwhelming operations.
The company's focus on premium chicken offerings could positively affect margins if successful, as chicken is typically a cost-effective protein. However, investors should note that the impact on Chipotle's stock price will depend on the scalability and national rollout potential of this new item. The true test will be if Chipotle Honey Chicken can drive increased foot traffic and higher average transaction values without cannibalizing existing menu items.
- The new, limited time protein is available now in
Nashville andSacramento
To develop Chipotle's new chicken menu innovation, its culinary team created a bold new take on hot honey made only with real ingredients. Chipotle Honey Chicken is marinated with seared, smoked adobo (chipotle) peppers, seasoned with savory Mexican spices, and finished with a touch of pure honey. Before introducing the limited-time chicken in test markets, the company conducted consumer taste tests as part of its stage-gate process. The spicy and sweet flavors of Chipotle Honey Chicken surpassed consumer expectations and achieved the highest marks of any chicken innovation that Chipotle has sensory tested.
"Consumers have clearly shown their enthusiasm for sweet heat flavor combinations," Chris Brandt, Chief Brand Officer. "We have had tremendous success with 'swicy' innovations and believe Chipotle Honey Chicken will capture fans with a whole new level of excitement."
Chicken Menu Innovation Sizzles at Chipotle
Over the past two years, Chipotle introduced two premium chicken menu innovations, Chicken al Pastor and Pollo Asado. With chicken serving as the company's most popular protein, these limited time menu items continue to ignite a passionate following among guests. Chicken al Pastor, for example, debuted in March 2023 and was the number one requested menu item after its first campaign, prompting a return just one year later.
Delivering Craveability, Variety and Value
Innovation remains a key priority at Chipotle, and the company creates craveable, chef-driven menu items that appeal to guests' appetite for variety and new flavor experiences. Chipotle aims to deliver two to three menu innovations per year, leveraging its stage-gate process to listen, test, and learn from guest and employee feedback and iterate before deciding on a national launch strategy.
For video assets of Chipotle Honey Chicken, please visit: https://www.youtube.com/watch?v=u-ObiSyd8ho.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in
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SOURCE Chipotle Mexican Grill
FAQ
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