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CHIPOTLE'S HIGHLY ANTICIPATED CHIPOTLE HONEY CHICKEN HAS ARRIVED

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Chipotle Mexican Grill (NYSE: CMG) has launched its new Chipotle Honey Chicken across restaurants in North America and Europe for a time. The menu innovation, which combines chipotle heat with wildflower honey sweetness, was the company's best-selling -time offering during market tests in Nashville and Sacramento in 2024.

Starting March 6, 2025, Chipotle Rewards members get exclusive early access through the app and website, with all guests able to order beginning March 7. The new protein features fresh grilled chicken seasoned with Mexican spices in a marinade of seared, smoked chipotle peppers and pure honey.

The launch aligns with the National Restaurant Association's 'What's Hot 2025 Culinary Forecast,' which identifies hot honey as the top trending flavor of the year. The company is promoting a 'Most Popular Chipotle Honey Chicken Bowl' combination featuring white rice, black beans, fajita veggies, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese, and lettuce.

Chipotle Mexican Grill (NYSE: CMG) ha lanciato il suo nuovo Chipotle Honey Chicken nei ristoranti in Nord America e in Europa per un periodo limitato. Questa innovazione del menù, che combina il calore del chipotle con la dolcezza del miele di fiori selvatici, è stata l'offerta di maggior successo dell'azienda durante i test di mercato a Nashville e Sacramento nel 2024.

A partire dal 6 marzo 2025, i membri di Chipotle Rewards avranno accesso esclusivo anticipato tramite l'app e il sito web, mentre tutti gli ospiti potranno ordinare a partire dal 7 marzo. La nuova proteina presenta pollo grigliato fresco condito con spezie messicane, marinato con peperoni chipotle affumicati e miele puro.

Il lancio è in linea con il 'What's Hot 2025 Culinary Forecast' dell'Associazione Nazionale dei Ristoranti, che identifica il miele piccante come il sapore più trendy dell'anno. L'azienda sta promuovendo una combinazione 'Most Popular Chipotle Honey Chicken Bowl' che include riso bianco, fagioli neri, verdure fajita, salsa di pomodoro fresco, salsa di chili e mais arrosto, panna acida, formaggio e lattuga.

Chipotle Mexican Grill (NYSE: CMG) ha lanzado su nuevo Chipotle Honey Chicken en restaurantes de América del Norte y Europa por un tiempo limitado. Esta innovación del menú, que combina el picante del chipotle con la dulzura de la miel de flores silvestres, fue la oferta más vendida de la compañía durante las pruebas de mercado en Nashville y Sacramento en 2024.

A partir del 6 de marzo de 2025, los miembros de Chipotle Rewards tendrán acceso exclusivo anticipado a través de la aplicación y el sitio web, y todos los invitados podrán hacer pedidos a partir del 7 de marzo. La nueva proteína presenta pollo a la parrilla fresco sazonado con especias mexicanas en una marinada de chiles chipotle ahumados y miel pura.

El lanzamiento está alineado con el 'What's Hot 2025 Culinary Forecast' de la Asociación Nacional de Restaurantes, que identifica la miel picante como el sabor más trending del año. La compañía está promoviendo una combinación 'Most Popular Chipotle Honey Chicken Bowl' que incluye arroz blanco, frijoles negros, verduras fajita, salsa de tomate fresco, salsa de chile y maíz asado, crema agria, queso y lechuga.

치폴레 멕시칸 그릴 (NYSE: CMG)이 북미 및 유럽의 레스토랑에서 새로운 치폴레 허니 치킨을 한정 출시했습니다. 이 메뉴 혁신은 치폴레의 매운맛과 야생화 꿀의 달콤함을 결합한 것으로, 2024년 내쉬빌과 새크라멘토에서의 시장 테스트에서 회사의 베스트셀러 제품이었습니다.

2025년 3월 6일부터 치폴레 리워드 회원들은 앱과 웹사이트를 통해 독점적인 조기 접근을 받을 수 있으며, 모든 손님은 3월 7일부터 주문할 수 있습니다. 새로운 단백질은 멕시코 향신료로 양념한 신선한 그릴 치킨을 시어링한 훈제 치폴레 고추와 순수한 꿀의 마리네이드로 제공합니다.

이번 출시 일정은 미국 레스토랑 협회의 'What's Hot 2025 Culinary Forecast'와 일치하며, 여기서 매운 꿀이 올해의 가장 인기 있는 맛으로 선정되었습니다. 회사는 흰 쌀, 검은 콩, 파히타 채소, 신선한 토마토 살사, 구운 칠리-옥수수 살사, 사워 크림, 치즈, 양상추가 포함된 '가장 인기 있는 치폴레 허니 치킨 볼' 조합을 홍보하고 있습니다.

Chipotle Mexican Grill (NYSE: CMG) a lancé son nouveau Chipotle Honey Chicken dans les restaurants d'Amérique du Nord et d'Europe pour une durée limitée. Cette innovation du menu, qui combine la chaleur du chipotle avec la douceur du miel de fleurs sauvages, a été l'offre la plus vendue de l'entreprise lors des tests de marché à Nashville et Sacramento en 2024.

À partir du 6 mars 2025, les membres de Chipotle Rewards auront un accès anticipé exclusif via l'application et le site web, tandis que tous les clients pourront commander à partir du 7 mars. La nouvelle protéine se compose de poulet grillé frais assaisonné d'épices mexicaines dans une marinade de piments chipotle fumés et de miel pur.

Le lancement s'inscrit dans le cadre de la 'What's Hot 2025 Culinary Forecast' de la National Restaurant Association, qui identifie le miel épicé comme la saveur tendance de l'année. L'entreprise promeut une combinaison 'Most Popular Chipotle Honey Chicken Bowl' comprenant du riz blanc, des haricots noirs, des légumes fajita, de la salsa de tomate fraîche, de la salsa de maïs rôti au piment, de la crème aigre, du fromage et de la laitue.

Chipotle Mexican Grill (NYSE: CMG) hat sein neues Chipotle Honey Chicken in Restaurants in Nordamerika und Europa für eine begrenzte Zeit eingeführt. Diese Menüinnovation, die die Schärfe von Chipotle mit der Süße von Wildblütenhonig kombiniert, war das meistverkaufte Angebot des Unternehmens während der Markttests in Nashville und Sacramento im Jahr 2024.

Ab dem 6. März 2025 erhalten Mitglieder von Chipotle Rewards exklusiven frühen Zugang über die App und die Website, während alle Gäste ab dem 7. März bestellen können. Das neue Protein besteht aus frischem, gegrilltem Hähnchen, das mit mexikanischen Gewürzen in einer Marinade aus angebratenen, geräucherten Chipotle-Paprika und reinem Honig gewürzt ist.

Die Einführung steht im Einklang mit der 'What's Hot 2025 Culinary Forecast' der National Restaurant Association, die scharfen Honig als den am meisten trendenden Geschmack des Jahres identifiziert. Das Unternehmen bewirbt eine Kombination 'Most Popular Chipotle Honey Chicken Bowl', die weißen Reis, schwarze Bohnen, Fajita-Gemüse, frische Tomatensalsa, geröstete Chili-Mais-Salsa, Sauerrahm, Käse und Salat enthält.

Positive
  • Best-selling -time offering in test markets
  • Expansion to multiple international markets simultaneously
  • Aligns with top trending flavor of 2025 according to National Restaurant Association
Negative
  • -time offering may not contribute to long-term revenue growth
  • The company's newest menu innovation brings chipotle heat with a touch of sweet to any order
  • Chipotle Honey Chicken was Chipotle's best-selling limited-time offering in a market-wide test after it debuted in Nashville, Tenn. and Sacramento, Calif. in 2024
  • Starting today, Chipotle Rewards members will get early access to the new protein on the Chipotle app, Chipotle.com and Chipotle.ca
  • All guests in North America and Europe can try Chipotle Honey Chicken starting Friday, March 7

NEWPORT BEACH, Calif., March 6, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Chipotle Honey Chicken will be available across restaurants in North America and Europe for a limited time. Chipotle Rewards members can get exclusive early access to the brand's latest menu innovation today, March 6, via the Chipotle app, Chipotle.com and Chipotle.ca. Beginning tomorrow, March 7, guests in the U.S., Canada, U.K., France, and Germany can order Chipotle Honey Chicken for all in-restaurant and digital orders. Chipotle's latest culinary innovation is a bold, new menu item that perfectly balances unique heat from chipotle peppers and a touch of sweet from pure wildflower honey.

For b-roll of Chipotle Honey Chicken, see here: https://www.youtube.com/watch?v=3CEto2XXEQ8

Sweet Heat Sizzles In 2025
Hot honey is the top trending flavor of the year, according to the National Restaurant Association's "What's Hot 2025 Culinary Forecast." Chipotle Honey Chicken surpassed stage-gate testing expectations in Nashville, Tenn. and Sacramento, Calif., and has emerged as a fan favorite thanks to the balanced flavor made with real ingredients.

Chipotle Honey Chicken is made with fresh chicken hot off the grill, seasoned with savory Mexican spices, in a marinade of seared, smoked chipotle peppers and a touch of pure honey, delivering a new, flavorful bite to any entrée choice.

"Chipotle Honey Chicken was our top performing limited time offer in test markets and we're excited for guests to taste this bold, new protein with their go-to order," said Chris Brandt, Chief Brand Officer. "The delicate balance of heat and a touch of sweet pairs perfectly with our real ingredients prepared fresh every day."

Chipotle is featuring the 'Most Popular Chipotle Honey Chicken Bowl' on the Chipotle app, Chipotle.com and Chipotle.ca for easy ordering, making it simple for guests to experience the new protein. The most popular selections among fans who have tasted the new item are: Chipotle Honey Chicken with white rice, black beans, fajita veggies, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese and lettuce.

*Source: National Restaurant Association "What's Hot 2025"

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,700 restaurants as of December 31, 2024, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2025 list and Time Magazine's Most Influential Companies. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

Chipotle Honey Chicken is made with fresh chicken hot off the grill, seasoned with savory Mexican spices, in a marinade of seared, smoked chipotle peppers and a touch of pure wildflower honey.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/chipotles-highly-anticipated-chipotle-honey-chicken-has-arrived-302394339.html

SOURCE Chipotle Mexican Grill, Inc.

FAQ

When will Chipotle Honey Chicken be available at CMG restaurants?

Chipotle Rewards members can order starting March 6, 2025, while all customers can order beginning March 7, 2025.

Where is CMG launching the new Chipotle Honey Chicken?

The new menu item is launching across restaurants in North America (US and Canada) and Europe (UK, France, and Germany).

How did CMG's Chipotle Honey Chicken perform in test markets?

It was Chipotle's best-selling -time offering during tests in Nashville and Sacramento in 2024.

What ingredients are used in CMG's new Chipotle Honey Chicken?

Fresh grilled chicken seasoned with Mexican spices, marinated in seared, smoked chipotle peppers and pure wildflower honey.

Chipotle Mexican Grill Inc

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