CHIPOTLE'S FIRST RESTAURANT OPENS IN DUBAI WITH ALSHAYA GROUP
Chipotle Mexican Grill (NYSE: CMG) has opened its first restaurant in Dubai at 'The Beach' at Jumeirah Beach Residence (JBR), in partnership with Alshaya Group. This marks Chipotle's entry into the United Arab Emirates, with a second location planned at Dubai Hills Mall. The JBR restaurant spans over 6,000 square feet and operates from 10:00am to 12:00am on weekdays, extending to 1:00am on weekends.
Chipotle's Middle East expansion began in April with a restaurant in Kuwait, followed by a second location in the country last month. The company's international portfolio includes restaurants in Canada, the United Kingdom, France, and Germany. In North America, Chipotle operates over 3,500 restaurants and aims for 8-10% annual growth, targeting 285-315 new openings this year with a long-term goal of 7,000 locations.
Chipotle Mexican Grill (NYSE: CMG) ha aperto il suo primo ristorante a Dubai presso 'The Beach' al Jumeirah Beach Residence (JBR), in collaborazione con Alshaya Group. Questo segna l'ingresso di Chipotle negli Emirati Arabi Uniti, con un secondo locale previsto al Dubai Hills Mall. Il ristorante JBR si estende per oltre 6.000 piedi quadrati e opera dalle 10:00 alle 00:00 nei giorni feriali, estendendosi fino all'1:00 nei fine settimana.
L'espansione di Chipotle nel Medio Oriente è iniziata in aprile con un ristorante in Kuwait, seguito da un secondo locale nel paese il mese scorso. Il portafoglio internazionale dell'azienda comprende ristoranti in Canada, Regno Unito, Francia e Germania. In Nord America, Chipotle gestisce oltre 3.500 ristoranti e mira a una crescita annuale dell'8-10%, puntando a 285-315 nuove aperture quest'anno con un obiettivo a lungo termine di 7.000 sedi.
Chipotle Mexican Grill (NYSE: CMG) ha inaugurado su primer restaurante en Dubái en 'The Beach' en Jumeirah Beach Residence (JBR), en asociación con Alshaya Group. Esto marca la entrada de Chipotle en los Emiratos Árabes Unidos, con una segunda ubicación planeada en Dubai Hills Mall. El restaurante de JBR abarca más de 6,000 pies cuadrados y opera de 10:00 am a 12:00 am en días laborables, extendiéndose hasta la 1:00 am los fines de semana.
La expansión de Chipotle en Oriente Medio comenzó en abril con un restaurante en Kuwait, seguido de una segunda ubicación en el país el mes pasado. El portafolio internacional de la empresa incluye restaurantes en Canadá, el Reino Unido, Francia y Alemania. En América del Norte, Chipotle opera más de 3,500 restaurantes y tiene como objetivo un crecimiento anual del 8-10%, buscando abrir de 285 a 315 nuevas ubicaciones este año con una meta a largo plazo de 7,000 locales.
치폴레 멕시칸 그릴 (NYSE: CMG)이 '더 비치'에 위치한 두바이의 첫 번째 레스토랑을 오픈했습니다 (주메이라 비치 레지던스, JBR), 알샤야 그룹과 파트너십을 맺고. 이는 치폴레가 아랍에미리트에 진출하는 것을 의미하며, 두바이 힐스 몰에 두 번째 매장을 계획하고 있습니다. JBR 레스토랑은 6,000 제곱피트 이상을 차지하며, 주중에는 오전 10시부터 자정까지 운영되며, 주말에는 오전 1시까지 연장됩니다.
치폴레의 중동 확장은 4월 쿠웨이트에 레스토랑을 열면서 시작되었고, 지난달에는 그 나라에 두 번째 매장이 열렸습니다. 회사의 국제 포트폴리오에는 캐나다, 영국, 프랑스 및 독일의 레스토랑이 포함됩니다. 북미에서는 치폴레가 3,500개 이상의 레스토랑을 운영하며, 연간 8-10%의 성장을 목표로 하고 있고, 올해 285-315개의 신규 매장을 목표로 하며, 장기적으로 7,000개의 매장을 목표로 하고 있습니다.
Chipotle Mexican Grill (NYSE: CMG) a ouvert son premier restaurant à Dubaï, à 'The Beach' au Jumeirah Beach Residence (JBR), en partenariat avec le groupe Alshaya. Cela marque l'entrée de Chipotle aux Émirats Arabes Unis, avec un deuxième emplacement prévu au Dubai Hills Mall. Le restaurant de JBR s'étend sur plus de 6 000 pieds carrés et est ouvert de 10h00 à 00h00 en semaine, et jusqu'à 1h00 le week-end.
L'expansion de Chipotle au Moyen-Orient a débuté en avril avec un restaurant au Koweït, suivi d'un deuxième emplacement dans le pays le mois dernier. Le portefeuille international de l'entreprise comprend des restaurants au Canada, au Royaume-Uni, en France et en Allemagne. En Amérique du Nord, Chipotle gère plus de 3 500 restaurants et vise une croissance annuelle de 8 à 10 %, avec l'objectif d'ouvrir de 285 à 315 nouveaux restaurants cette année, visant à long terme 7 000 emplacements.
Chipotle Mexican Grill (NYSE: CMG) hat sein erstes Restaurant in Dubai eröffnet, im 'The Beach' in der Jumeirah Beach Residence (JBR), in Partnerschaft mit der Alshaya Group. Dies markiert den Eintritt von Chipotle in die Vereinigten Arabischen Emirate, mit einem zweiten Standort, der im Dubai Hills Mall geplant ist. Das JBR-Restaurant erstreckt sich über mehr als 6.000 Quadratfuß und hat an Wochentagen von 10:00 bis 00:00 Uhr geöffnet, am Wochenende bis 1:00 Uhr.
Die Expansion von Chipotle im Nahen Osten begann im April mit einem Restaurant in Kuwait, gefolgt von einem zweiten Standort im vergangenen Monat. Das internationale Portfolio des Unternehmens umfasst Restaurants in Kanada, im Vereinigten Königreich, in Frankreich und Deutschland. In Nordamerika betreibt Chipotle über 3.500 Restaurants und zielt auf ein jährliches Wachstum von 8-10% ab, mit der Zielsetzung, in diesem Jahr 285-315 neue Standorte zu eröffnen und ein langfristiges Ziel von 7.000 Standorten zu erreichen.
- Expansion into new international market (Dubai, UAE)
- Partnership with leading franchise retail operator Alshaya Group
- Strong performance in Kuwait, described as 'one of the top performing brands' in Alshaya's portfolio
- Ambitious growth targets: 8-10% annual growth in North America
- Plan to open 285-315 new restaurants this year
- Long-term target of 7,000 locations in North America
- None.
Insights
Chipotle's expansion into Dubai marks a significant milestone in the company's international growth strategy. The partnership with Alshaya Group, a leading franchise retail operator, provides a strong foundation for market penetration in the Middle East. The choice of prime locations like JBR and Dubai Hills Mall indicates a focus on high-traffic areas with potential for strong consumer engagement.
The success in Kuwait, with Chipotle becoming one of Alshaya's top-performing brands, bodes well for the Dubai launch. This expansion aligns with Chipotle's broader growth targets, including 8-10
However, investors should note that international expansion carries risks, including adapting to local tastes and navigating different regulatory environments. The success in Kuwait may not necessarily translate directly to Dubai, given potential differences in consumer preferences and market dynamics. The impact on Chipotle's financials may take time to materialize, making this a long-term growth play rather than an immediate revenue driver.
While the Dubai expansion is a positive development for Chipotle, its immediate financial impact is likely to be given the company's substantial North American operations. With over 3,500 restaurants in North America and only 75 international locations, the new Dubai restaurant represents a small fraction of Chipotle's overall footprint.
However, the Middle East expansion could serve as a testing ground for future international growth. If successful, it may lead to accelerated global expansion, potentially diversifying Chipotle's revenue streams and reducing reliance on the North American market. The partnership model with Alshaya Group could also prove to be a capital-efficient way to enter new markets.
Investors should monitor key performance indicators such as same-store sales growth, average unit volumes and restaurant-level operating margins in these new international locations. Strong performance could signal untapped growth potential and justify further investment in global expansion. Conversely, weak performance might indicate challenges in replicating the North American success model internationally.
The new Chipotle at JBR is set in a marquee location along the beachside boulevard, spanning over 6,000 square feet, and is open from 10:00am – 12:00am local time on weekdays; and until 1:00am local time on weekends.
In April, Chipotle's expansion into the
"We are thrilled by the overwhelming response to Chipotle's responsibly sourced, classically-cooked, real ingredients in
John Hadden, Chief Executive Officer, Alshaya Group, said: "The early results at the Chipotle restaurants in
Chipotle's existing international portfolio of owned and operated restaurants includes 47 locations in
Information on submitting international business development opportunities can be found at IR.CHIPOTLE.com/contact-us.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in
ABOUT ALSHAYA GROUP
Alshaya Group is a dynamic family-owned enterprise, first established in
Alshaya Group's portfolio extends across MENA, Türkiye and
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Learn more about Alshaya Group at www.alshaya.com.
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SOURCE Chipotle Mexican Grill
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