Chipotle Leverages New Fundraising Technology To Support Under-Resourced Students

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) has launched its first digital fundraising program, donating 33% of event sales to local educational organizations. This initiative aims to support under-resourced students returning to school. Chipotle has raised over $50 million through in-restaurant fundraisers and is now expanding online due to recent dining restrictions. From August 31 to September 27, customers can round up their change on the Chipotle app to aid the Kids In Need Foundation, providing laptops and school supplies to students across the U.S.

Positive

• Launch of a digital fundraising program to support under-resourced students.
• 33% donation from fundraiser event sales to local educational organizations.
• Raised over $50 million for educational causes through prior in-restaurant fundraisers.
• Partnership with Kids In Need Foundation to provide essential resources to students.

Negative

• None.

NEWPORT BEACH, Calif., Aug. 31, 2020 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is leveraging its new fundraising technology to help support under-resourced students returning to school. Through its first-ever digital fundraising program, Chipotle will support students across the country by donating 33% of fundraiser event sales back to local educational organizations using unique promotional codes. Over nearly a decade, three fourths of the brands in-restaurant fundraisers have been school related and raised more than $50 million for education-driven causes. Due to limitations with in-restaurant dining over the last few months, Chipotle has postponed these activities and is now introducing an online component to accompany the in-restaurant option. 

To learn more about Chipotle's local fundraising program, fans can visit: community.chipotle.com

"The new digital fundraising program is another example of our relentless push to replicate the Chipotle restaurant experience digitally," said Curt Garner, Chief Technology Officer. "Customers can now contribute to impactful organizations in their community through delivery and pick-up orders."

Chipotle will also leverage its real change feature on the Chipotle app and Chipotle.com to support Kids In Need Foundation (www.kinf.org), a national non-profit organization that partners with teachers and students in underserved schools to provide the resources needed for teachers to teach and learners to learn. From August 31 through September 27, guests can round-up their change to the next highest dollar amount on the Chipotle app or Chipotle.com to support under-resourced junior high and high school students returning to remote learning. The funds raised will go directly toward laptops and school supplies that will be delivered in Chipotle-branded backpacks with free meal cards to students across the U.S.

"As a digitally forward company, we understand the importance of equipping students with capable technology to aid the effectiveness of virtual learning this school year," said Chris Brandt, Chief Marketing Officer. "Our partnership with the Kids In Need Foundation combined with our guests' support through the real change digital fundraising program on the Chipotle app will broaden opportunities for many kids as well as their communities."

"As a society, our reliance on technology continues to grow. With many students learning part-time or exclusively at home, that dependence is mirrored in our schools. Without access to laptops and connectivity, under-resourced students are experiencing a gap in their education," said Corey Gordon, CEO of Kids In Need Foundation. "As a well-known national brand and leader in its local communities, we are grateful that Chipotle is acknowledging the challenges students are facing due to the digital divide and supporting those students with the technology they need to learn."

Computer Access in the U.S.
More than 7,000,000 children in the U.S. do not have computers at home*, and this lack of access disproportionately affects children from Black, Latino and Native American households**. The achievement gap among these households is expected to worsen as the country leans on virtual learning to begin the school year***. Through its support for the Kids In Need Foundation, Chipotle hopes to narrow the digital divide and provide laptops for students without computers across the country.

Continuing to Drive Real Change
From August 8 to August 31, Chipotle spotlighted Thurgood Marshall College Fund (TMCF), an American non-profit organization that supports and represents students attending its 47 member-schools that include publicly-supported Historically Black Colleges and Universities (HBCUs), medical schools, and law schools. Since June, Chipotle has leveraged the real change feature to raise more than $1,400,000 for organizations supporting underserved communities.

• *Source: Future Ready
• **Source: Washington Post
• ***Source: Vox

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,650 restaurants as of June 30, 2020, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 91,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and former executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

ABOUT KIDS IN NEED FOUNDATION:
Kids In Need Foundation provides the support and tools needed for teachers to teach and learners to learn. A quality education is the best gateway to opportunity and students cannot achieve their full potential without it. With a focus on supporting teachers and students in schools most in need nationwide, Kids In Need Foundation believes that every child in America should have equal opportunity and access to a quality education. Founded in 1995, Kids In Need Foundation, a national 501(c)(3) charitable organization, has distributed $1 billion in school supplies since its inception. For more information, visit KINF.org, and join us on Facebook, Twitter, & Instagram: @KidsInNeed.

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's new fundraising initiative?

Chipotle's new initiative is a digital fundraising program that donates 33% of fundraiser event sales to local educational organizations.

How much funding has Chipotle raised for education?

Chipotle has raised over $50 million through in-restaurant fundraisers dedicated to educational causes.

What support does Chipotle offer to under-resourced students?

Chipotle supports under-resourced students by providing laptops and school supplies through its partnership with the Kids In Need Foundation.

When is Chipotle's digital fundraising program active?

The digital fundraising program runs from August 31 to September 27.

What percentage of sales is donated through Chipotle's fundraising program?

Chipotle donates 33% of fundraiser event sales to local educational organizations.