CHIPOTLE PREMIERES "UNFOLDED" - AN ANIMATED SHORT FILM FEATURING A COVER BY HALSEY ALONGSIDE $2 MILLION DONATION TO SUPPORT SUSTAINABLE AG
Chipotle Mexican Grill (NYSE: CMG) has launched 'Unfolded,' a new animated short film highlighting sustainable agriculture practices, featuring a cover of 'She's a Rainbow' by Halsey. The company made history as the first restaurant brand to premiere a national TV ad in the metaverse via Roblox.
As part of its previously announced $5 million commitment to support young farmers, Chipotle is donating $2 million across four universities: The Ohio State University, Cal State Monterey Bay, Colorado State University, and the University of Florida. These donations, funded through 5% of Tractor Beverages sales profits, will support various sustainable agriculture initiatives including agrivoltaics programs and research projects.
The company is offering free entrée codes to the first 50,000 users who complete a delivery quest and watch the film in Roblox's virtual Carnitas Cinema. Additionally, through March 31, customers can round up their orders on Chipotle's app and website to support the Chipotle Cultivate Foundation.
Chipotle Mexican Grill (NYSE: CMG) ha lanciato 'Unfolded', un nuovo cortometraggio animato che mette in evidenza le pratiche agricole sostenibili, con una cover di 'She's a Rainbow' di Halsey. L'azienda ha fatto la storia diventando il primo marchio di ristoranti a presentare un annuncio pubblicitario nazionale nel metaverso tramite Roblox.
Come parte del suo impegno di $5 milioni per supportare i giovani agricoltori, Chipotle sta donando $2 milioni a quattro università: The Ohio State University, Cal State Monterey Bay, Colorado State University e l'Università della Florida. Queste donazioni, finanziate attraverso il 5% dei profitti delle vendite di Tractor Beverages, sosterranno varie iniziative di agricoltura sostenibile, inclusi programmi di agrivoltaico e progetti di ricerca.
L'azienda offre codici per entrée gratuiti ai primi 50.000 utenti che completano una quest di consegna e guardano il film nel Carnitas Cinema virtuale di Roblox. Inoltre, fino al 31 marzo, i clienti possono arrotondare i loro ordini sull'app e sul sito web di Chipotle per supportare la Chipotle Cultivate Foundation.
Chipotle Mexican Grill (NYSE: CMG) ha lanzado 'Unfolded', un nuevo cortometraje animado que destaca las prácticas agrícolas sostenibles, con una versión de 'She's a Rainbow' de Halsey. La empresa hizo historia al convertirse en la primera marca de restaurantes en estrenar un anuncio nacional en la metaverso a través de Roblox.
Como parte de su compromiso previamente anunciado de $5 millones para apoyar a los jóvenes agricultores, Chipotle está donando $2 millones a cuatro universidades: The Ohio State University, Cal State Monterey Bay, Colorado State University y la Universidad de Florida. Estas donaciones, financiadas a través del 5% de las ganancias de las ventas de Tractor Beverages, apoyarán diversas iniciativas de agricultura sostenible, incluidos programas de agrivoltaicos y proyectos de investigación.
La empresa está ofreciendo códigos de entrada gratis a los primeros 50,000 usuarios que completen una misión de entrega y vean la película en el Carnitas Cinema virtual de Roblox. Además, hasta el 31 de marzo, los clientes pueden redondear sus pedidos en la aplicación y el sitio web de Chipotle para apoyar a la Chipotle Cultivate Foundation.
치폴레 멕시칸 그릴 (NYSE: CMG)가 지속 가능한 농업 관행을 강조한 새로운 애니메이션 단편 영화 'Unfolded'를 출시했습니다. 이 영화는 할시의 'She's a Rainbow' 커버를 특징으로 합니다. 이 회사는 로블록스를 통해 메타버스에서 국가 TV 광고를 처음으로 선보인 레스토랑 브랜드로 역사에 남았습니다.
젊은 농부들을 지원하기 위해 발표한 500만 달러의 약속의 일환으로, 치폴레는 200만 달러를 네 개의 대학에 기부합니다: 오하이오 주립대학교, 캘스테이트 몬터레이 베이, 콜로라도 주립대학교, 플로리다 대학교. 이 기부금은 Tractor Beverages 판매 수익의 5%를 통해 조달되며, 농업 태양광 프로그램 및 연구 프로젝트를 포함한 다양한 지속 가능한 농업 이니셔티브를 지원합니다.
회사는 배달 퀘스트를 완료하고 로블록스의 가상 카르니타스 시네마에서 영화를 시청하는 첫 50,000명의 사용자에게 무료 엔트리 코드를 제공합니다. 또한 3월 31일까지 고객은 치폴레의 앱과 웹사이트에서 주문 금액을 반올림하여 치폴레 컬티베이트 재단을 지원할 수 있습니다.
Chipotle Mexican Grill (NYSE: CMG) a lancé 'Unfolded', un nouveau court-métrage animé mettant en avant des pratiques agricoles durables, avec une reprise de 'She's a Rainbow' par Halsey. L'entreprise a marqué l'histoire en devenant la première marque de restaurant à diffuser une publicité nationale à la télévision dans le métavers via Roblox.
Dans le cadre de son engagement de 5 millions de dollars annoncé précédemment pour soutenir les jeunes agriculteurs, Chipotle fait un don de 2 millions de dollars à quatre universités : The Ohio State University, Cal State Monterey Bay, Colorado State University et l'Université de Floride. Ces dons, financés par 5 % des bénéfices des ventes de Tractor Beverages, soutiendront diverses initiatives d'agriculture durable, y compris des programmes d'agrivoltaïque et des projets de recherche.
L'entreprise propose des codes de plat principal gratuits aux 50 000 premiers utilisateurs qui complètent une quête de livraison et regardent le film dans le Carnitas Cinema virtuel de Roblox. De plus, jusqu'au 31 mars, les clients peuvent arrondir leurs commandes sur l'application et le site web de Chipotle pour soutenir la Chipotle Cultivate Foundation.
Chipotle Mexican Grill (NYSE: CMG) hat 'Unfolded' veröffentlicht, einen neuen animierten Kurzfilm, der nachhaltige Landwirtschaftspraktiken hervorhebt und eine Coverversion von 'She's a Rainbow' von Halsey enthält. Das Unternehmen hat Geschichte geschrieben, indem es die erste Restaurantmarke war, die einen nationalen TV-Werbespot im Metaversum über Roblox präsentierte.
Im Rahmen seines zuvor angekündigten Engagements von 5 Millionen US-Dollar zur Unterstützung junger Landwirte spendet Chipotle 2 Millionen US-Dollar an vier Universitäten: The Ohio State University, Cal State Monterey Bay, Colorado State University und die University of Florida. Diese Spenden, finanziert durch 5 % der Verkaufsgewinne von Tractor Beverages, unterstützen verschiedene Initiativen zur nachhaltigen Landwirtschaft, einschließlich Agrivoltaik-Programme und Forschungsprojekte.
Das Unternehmen bietet kostenlose Hauptgericht-Codes für die ersten 50.000 Nutzer an, die eine Lieferquest abschließen und den Film im virtuellen Carnitas-Kino von Roblox ansehen. Darüber hinaus können Kunden bis zum 31. März ihre Bestellungen in der Chipotle-App und auf der Website aufrunden, um die Chipotle Cultivate Foundation zu unterstützen.
- First restaurant brand to premiere national TV ad in metaverse
- $2M strategic investment in sustainable agriculture education
- Marketing innovation through Roblox platform engagement
- Customer acquisition strategy through 50,000 free entrée promotion
- None.
- "Unfolded" highlights ways Chipotle's Food With Integrity principles could help Cultivate a Better World
- As part of previously announced commitments, Chipotle has pledged
$2 million - Earlier today, Chipotle became the first restaurant brand to premiere a national TV ad in the metaverse, giving free entrees to the first 50,000 users who view the ad on Roblox
- GRAMMY®-nominated singer/songwriter Halsey reimagined "She's a Rainbow," as music to the film
"Unfolded" can be viewed on Roblox here: www.roblox.com/chipotle or on YouTube here: https://www.youtube.com/watch?v=3hR_Mbe--sk.
In conjunction with the film and as part of the commitment it announced in 2021 to contribute
Unfolding A Better World
Inspired by the company's purpose to Cultivate a Better World, "Unfolded" brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle's efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners, ends with fresh, colorful produce being delivered to a Chipotle restaurant that is prepared fresh every day to nourish the community it resides in.
"Unfolded" is brought to life by GRAMMY®-nominated singer/songwriter Halsey's rendition of "She's a Rainbow."
"I had a blast collaborating with Chipotle on this creative piece that brings attention to sustainable agriculture and allowed me to cover such an iconic song in the process," said Halsey.
Funding the Future of Sustainable Agriculture
Chipotle created "Unfolded" to generate awareness for the future of sustainable agriculture. The short film displays agrivoltaics, the practice of using land for both agriculture and solar energy production, which is an example of an initiative the brand is supporting with its
Projects that will be supported by Chipotle's four
- The Ohio State University College of Food, Agricultural, and Environmental Sciences is establishing an agrivoltaics pilot program by integrating solar panels with crop production to generate both electricity and agricultural commodities.
- Cal State Monterey Bay College of Science is constructing a state-of-the-art greenhouse, which will conduct lab research, including for Chipotle's innovative agriculture projects, over the next three to five years.
- Colorado State University College of Agricultural Sciences will establish the Chipotle Future of Farming Fund at the Spur Campus in
Denver to facilitate opportunities for K-12 students to explore careers in agriculture and research, and to explore solutions to food system challenges. - University of
Florida College of Agricultural and Life Sciences is providing two-year charitable research grants to four graduate students pursuing sustainable agriculture projects that are focused on efforts to advance the future of food.
These donations are part of Chipotle's larger commitment to give
"How we grow our food is how we grow our future," said Chris Brandt, Chief Brand Officer, Chipotle. "As a brand dedicated to agriculture that is good for both people and the planet, Chipotle is always exploring opportunities to advance the industry and support farmers. These impactful projects, headed by some of the brightest minds in ag innovation, create optimism for widespread adoption of sustainable agriculture and the future of real food."
Through March 31, guests in the
'Unfolded' Premiere in the Metaverse
Chipotle premiered "Unfolded" on Roblox today at 7 a.m. PT in the virtual Carnitas Cinema within the Chipotle Burrito Builder experience. The brand created an immersive delivery side quest that rewards users with an admission ticket to watch the new short film inside the Carnitas Cinema. Up to the first 50,000 users who watch the film inside the immersive experience will be rewarded with a free entrée code1 valid for users in the
How It Works
- Roblox users will meet a Chipotle employee in the virtual Carnitas Cinema in Chipotle's Burrito Builder world, who will instruct users to begin a quest to deliver a Chipotle order.
- Users must deliver the order to its destination to earn their first reward: an admission ticket to view "Unfolded" in the Carnitas Cinema.
- Up to the first 50,000 Roblox users who successfully complete the task and watch the "Unfolded" film in the Carnitas Cinema will earn a free entrée code1 that can be used at checkout on the Chipotle app, Chipotle.com or Chipotle.ca.
Chipotle's Burrito Builder can be accessed at: www.roblox.com/chipotle.
Additional assets are available here: https://www.dropbox.com/home/Chipotle%20Unfolded
1 – 50,000 free Chipotle entrée codes avail. US & CAN, 13+. Codes expire 3/27/25. Full terms: chipotle.com/roblox-premiere
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,700 restaurants as of December 31, 2024, in
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SOURCE Chipotle Mexican Grill, Inc.
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