CHIPOTLE HIDES MORE THAN $1 MILLION IN FREE BURRITOS INSIDE NEW BURRITO VAULT GAME AHEAD OF NATIONAL BURRITO DAY

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) launches interactive game 'Burrito Vault' to celebrate National Burrito Day, offering 100,000 Buy-One-Get-One free entrée codes. Fans can guess Chipotle orders to unlock prizes, highlighting the brand's customizable menu with over 1.34 billion burrito combinations. $0 delivery fee offer for Chipotle Rewards members on April 4.

• Fans who crack the code in Chipotle's Burrito Vault have a chance to unlock a Buy-One-Get-One (BOGO) offer* to enjoy on Thursday, April 4
• Burrito Vault is inspired by the cultural phenomenon of digital word games in recent years
• Chipotle Rewards members can celebrate National Burrito Day with a $0 delivery fee offer**

NEWPORT BEACH, Calif., April 2, 2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is launching a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes* redeemable exclusively on National Burrito Day, April 4.

Starting at 12pm PT today, fans can access the Burrito Vault game by visiting www.unlockburritoday.com. The brand is challenging fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes are available for the first 50,000 fans on April 2 and April 3 who successfully decipher the Burrito Vault code. The game will open daily at 12pm PT.

With more than 1.34 billion possible burrito combinations at Chipotle, Burrito Vault shines a light on the versatility of Chipotle's customizable menu, made with more than 53 real fresh ingredients and no artificial flavors, colors or additives. 

How It Works:

1. Upon entering the game, players must attempt to unlock the Burrito Vault by guessing the correct Chipotle order. Players have four attempts each day.
2. The first 50,000 players to unlock the Burrito Vault by guessing the correct Chipotle order each day will win a BOGO code. Winners must input a valid U.S. mobile phone number and the BOGO code will be texted to them.
3. All players who correctly guess the Chipotle order and unlock the Burrito Vault will be automatically entered into Chipotle's National Burrito Day sweepstakes, where 53 fans will be randomly selected to win free burritos for a year.*

"We are launching Burrito Vault ahead of one of our most popular Chipotdays, National Burrito Day, giving players multiple opportunities to play and win," said Chris Brandt, Chief Brand Officer. "Burrito Vault is inspired by the popularity of word puzzles, which have swept the nation and become a daily ritual for so many of our fans and team members." 

$0 Delivery Fee Offer
On National Burrito Day, April 4, Chipotle is extending a $0 delivery fee offer** to all Chipotle Rewards members ordering via Chipotle.com, Chipotle.ca and the Chipotle app with code DELIVER.

*Burrito Vault Legal Terms
NO PURCHASE NECESSARY.  Open to legal residents of the 50 U.S., & DC, 13 years or older.  Enter between approximately 12:01 pm PT on 4/2/24 through approximately 11:59 pm PT 4/3/24. Chipotle will let you know if you have won by sending you a text.  Sweepstakes prize awarded as 52 Rewards credits for regular entrée. For Official Rules including how to enter, entry periods, entry limitations, and prize descriptions, visit unlockburritoday.com/rules. Sponsor: CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.

**$0 Delivery Fee Offer Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well. Available April 4, 2024 only, within Chipotle's delivery areas from participating U.S. and Canada locations, during normal operating hours for such locations. Minimum order $12 CAD/ maximum order $200 CAD, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only on Chipotle website or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of December 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 115,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill

FAQ

What is the interactive game launched by Chipotle to celebrate National Burrito Day?

Chipotle launched an interactive game called 'Burrito Vault' to celebrate National Burrito Day, offering 100,000 Buy-One-Get-One free entrée codes.

How many burrito combinations are highlighted in the Burrito Vault game?

The Burrito Vault game highlights over 1.34 billion burrito combinations available at Chipotle.

What is the $0 delivery fee offer for Chipotle Rewards members on April 4?

On April 4, Chipotle is offering a $0 delivery fee to all Chipotle Rewards members ordering via Chipotle.com, Chipotle.ca, and the Chipotle app with code DELIVER.