CHIPOTLE BRINGS BACK SMOKED BRISKET IN THE U.S. AND CANADA
Chipotle Mexican Grill (NYSE: CMG) has announced the return of Smoked Brisket to its menu in the U.S. and Canada for a time. This popular item, first introduced three years ago, has been highly requested by fans on social media. The brisket is made with Responsibly Raised® beef, seasoned with spices including smoked serrano and chipotle chili peppers, seared on the plancha, and finished with a savory brisket sauce.
To celebrate the return, Chipotle is offering a $0 delivery fee on all Smoked Brisket orders placed through their app or website from September 12 to September 29, 2024. The promotion is available for orders between $10-$200 USD ($12-$200 CAD) and includes at least one entrée with Smoked Brisket.
Chipotle Mexican Grill (NYSE: CMG) ha annunciato il ritorno del Smoked Brisket nel suo menù negli USA e in Canada per un periodo limitato. Questo piatto popolare, introdotto tre anni fa, è stato molto richiesto dai fan sui social media. Il brisket è realizzato con carne Responsibly Raised®, speziato con aromi tra cui peperoni chili affumicati serrano e chipotle, cotto sulla plancha e accompagnato da una salsa saporita per brisket.
Per celebrare il ritorno, Chipotle offre una spesa di consegna di $0 su tutti gli ordini di Smoked Brisket effettuati tramite la loro app o sito web dal 12 settembre al 29 settembre 2024. La promozione è valida per ordini compresi tra $10-$200 USD ($12-$200 CAD) e include almeno un piatto principale con Smoked Brisket.
Chipotle Mexican Grill (NYSE: CMG) ha anunciado el regreso de Smoked Brisket a su menú en EE.UU. y Canadá por un tiempo limitado. Este popular platillo, que se introdujo hace tres años, ha sido muy solicitado por los aficionados en las redes sociales. El brisket está hecho con carne Responsibly Raised®, sazonado con especias que incluyen chiles serranos y chipotles ahumados, sellado a la plancha y terminado con una sabrosa salsa de brisket.
Para celebrar el regreso, Chipotle está ofreciendo una tarifa de entrega de $0 en todos los pedidos de Smoked Brisket realizados a través de su aplicación o sitio web del 12 de septiembre al 29 de septiembre de 2024. La promoción está disponible para pedidos entre $10-$200 USD ($12-$200 CAD) e incluye al menos un platillo principal con Smoked Brisket.
치폴레 멕시칸 그릴 (NYSE: CMG)이 미국과 캐나다에서 훈제 브리스켓이 메뉴에 복귀한다고 발표했습니다. 3년 전에 처음 소개된 이 인기 메뉴는 소셜 미디어에서 팬들이 많이 요청한 항목입니다. 브리스켓은 책임감 있게 사육된® 소고기로 만들어지며, 훈제 세라노와 칠리 페퍼를 포함한 향신료로 양념되고, 플란차에서 구워지며 맛있는 브리스켓 소스로 마무리됩니다.
귀환을 기념하기 위해, 치폴레는 2024년 9월 12일부터 9월 29일까지 앱이나 웹사이트를 통해 주문한 모든 훈제 브리스켓 주문에 대해 $0 배달료를 제공합니다. 이 프로모션은 $10-$200 USD ($12-$200 CAD) 사이의 주문에 유효하며, 훈제 브리스켓이 포함된 주요 요리가 최소한 하나 포함됩니다.
Chipotle Mexican Grill (NYSE: CMG) a annoncé le retour du Smoked Brisket dans son menu aux États-Unis et au Canada pour une durée limitée. Cet article populaire, introduit il y a trois ans, a été fortement demandé par les fans sur les réseaux sociaux. Le brisket est préparé avec du bœuf Responsibly Raised®, assaisonné avec des épices, notamment des piments serrano et chipotle fumés, saisi sur la plancha et accompagné d'une sauce savoureuse pour brisket.
Pour célébrer ce retour, Chipotle propose des frais de livraison de $0 sur toutes les commandes de Smoked Brisket passées via leur application ou site web du 12 septembre au 29 septembre 2024. La promotion est valable pour des commandes comprises entre $10-$200 USD ($12-$200 CAD) et inclut au moins un plat principal avec Smoked Brisket.
Chipotle Mexican Grill (NYSE: CMG) hat die Rückkehr des Smoked Brisket auf seiner Speisekarte in den USA und Kanada für eine begrenzte Zeit angekündigt. Dieses beliebte Gericht, das vor drei Jahren eingeführt wurde, wurde von den Fans in den sozialen Medien stark nachgefragt. Das Brisket wird aus verantwortungsbewusst erzeugtem® Rindfleisch hergestellt, mit Gewürzen wie geräuchertem Serrano- und Chipotle-Chili gewürzt, auf der Plancha angebraten und mit einer herzhaften Brisketsauce verfeinert.
Um die Rückkehr zu feiern, bietet Chipotle eine Liefergebühr von $0 für alle Smoked Brisket-Bestellungen an, die vom 12. September bis 29. September 2024 über ihre App oder Website aufgegeben werden. Die Aktion gilt für Bestellungen zwischen $10-$200 USD ($12-$200 CAD) und umfasst mindestens ein Hauptgericht mit Smoked Brisket.
- Reintroduction of popular Smoked Brisket menu item after high customer demand
- $0 delivery fee promotion for Smoked Brisket orders from September 12-29, 2024
- Potential increase in sales and customer engagement due to -time offer
- None.
Insights
Chipotle's reintroduction of Smoked Brisket is a strategic move to boost sales and customer engagement. -time offerings (LTOs) like this often create a sense of urgency among consumers, driving short-term traffic and potentially increasing average check sizes. The
However, the impact on Chipotle's bottom line may be mixed. While brisket is a premium protein that could increase profit margins, supply chain challenges and inflation might offset gains. The promotion's timing, spanning nearly three weeks, suggests Chipotle is confident in its supply and operational capacity to meet demand.
Investors should monitor key performance indicators such as same-store sales growth, digital order percentage and average ticket size during this promotion period to gauge its success and potential for future LTOs.
Chipotle's decision to bring back Smoked Brisket could have a positive impact on its financial performance. -time offerings typically drive higher foot traffic and can increase average transaction values. The
Investors should pay attention to the profit margin implications. Brisket, being a premium protein, could command higher prices, potentially improving the sales mix. However, meat prices have been volatile, so it's important to monitor food cost percentages in upcoming earnings reports.
The promotion's timing, just before the end of Q3, could provide a late-quarter sales boost. This may help Chipotle meet or exceed analyst expectations for the period, potentially influencing short-term stock performance.
- Chipotle's Mexican-inspired, tender Smoked Brisket returns to the menu after three years.
- Fans can experience Smoked Brisket with a
$0
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer. "This premium protein is sure to delight guests looking to taste the difference of brisket prepared the Chipotle way."
For guests trying Smoked Brisket for the first time, Nevielle Panthaky, Vice President of Culinary, recommends a Smoked Brisket Burrito Bowl with white rice, black beans, fresh tomato salsa and cheese.
Sourced, Seasoned, Smoked, Seared, Spiced, and Sauced
Chipotle's Smoked Brisket is not a standard brisket experience. Classic culinary techniques are leveraged to develop rich layers of flavor that pair perfectly with the brand's real, fresh ingredients. Made with Responsibly Raised® beef, the menu innovation is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper. The protein is hand-chopped into tender, juicy bites and finished in a savory brisket sauce made with smoky chili peppers. Prepared in small batches throughout the day for freshness, Smoked Brisket is a whole new way for fans to experience their go-to order at Chipotle.
For video assets of Smoked Brisket, please visit: https://www.youtube.com/watch?v=IJwQ3fvhVx8.
Chipotle will offer a
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Higher menu prices are charged for delivery; additional service fees applied at checkout as well, except on orders from
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in
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SOURCE Chipotle Mexican Grill
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