CHIPOTLE BRINGS BACK SMOKED BRISKET IN THE U.S. AND CANADA

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) has announced the return of Smoked Brisket to its menu in the U.S. and Canada for a time. This popular item, first introduced three years ago, has been highly requested by fans on social media. The brisket is made with Responsibly Raised® beef, seasoned with spices including smoked serrano and chipotle chili peppers, seared on the plancha, and finished with a savory brisket sauce.

To celebrate the return, Chipotle is offering a $0 delivery fee on all Smoked Brisket orders placed through their app or website from September 12 to September 29, 2024. The promotion is available for orders between $10-$200 USD ($12-$200 CAD) and includes at least one entrée with Smoked Brisket.

Positive

• Reintroduction of popular Smoked Brisket menu item after high customer demand
• $0 delivery fee promotion for Smoked Brisket orders from September 12-29, 2024
• Potential increase in sales and customer engagement due to -time offer

Negative

• None.

Insights

Market Research Analyst

Chipotle's reintroduction of Smoked Brisket is a strategic move to boost sales and customer engagement. -time offerings (LTOs) like this often create a sense of urgency among consumers, driving short-term traffic and potentially increasing average check sizes. The $0 delivery fee promotion is likely to incentivize online orders, aligning with the industry trend towards digital sales growth.

However, the impact on Chipotle's bottom line may be mixed. While brisket is a premium protein that could increase profit margins, supply chain challenges and inflation might offset gains. The promotion's timing, spanning nearly three weeks, suggests Chipotle is confident in its supply and operational capacity to meet demand.

Investors should monitor key performance indicators such as same-store sales growth, digital order percentage and average ticket size during this promotion period to gauge its success and potential for future LTOs.

Financial Analyst

Chipotle's decision to bring back Smoked Brisket could have a positive impact on its financial performance. -time offerings typically drive higher foot traffic and can increase average transaction values. The $0 delivery fee promotion, while potentially reducing delivery revenue, may boost overall sales volume and customer acquisition.

Investors should pay attention to the profit margin implications. Brisket, being a premium protein, could command higher prices, potentially improving the sales mix. However, meat prices have been volatile, so it's important to monitor food cost percentages in upcoming earnings reports.

The promotion's timing, just before the end of Q3, could provide a late-quarter sales boost. This may help Chipotle meet or exceed analyst expectations for the period, potentially influencing short-term stock performance.

• Chipotle's Mexican-inspired, tender Smoked Brisket returns to the menu after three years.
• Fans can experience Smoked Brisket with a $0 delivery fee offer* for a limited time.

NEWPORT BEACH, Calif., Sept. 10, 2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Smoked Brisket is back on the grill at participating restaurants in the U.S. and Canada for a limited time. Smoked Brisket has remained a top requested menu item for Chipotle to bring back among fans on social media since it was first introduced three years ago. 

"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer. "This premium protein is sure to delight guests looking to taste the difference of brisket prepared the Chipotle way."

For guests trying Smoked Brisket for the first time, Nevielle Panthaky, Vice President of Culinary, recommends a Smoked Brisket Burrito Bowl with white rice, black beans, fresh tomato salsa and cheese. 

Sourced, Seasoned, Smoked, Seared, Spiced, and Sauced
Chipotle's Smoked Brisket is not a standard brisket experience. Classic culinary techniques are leveraged to develop rich layers of flavor that pair perfectly with the brand's real, fresh ingredients. Made with Responsibly Raised® beef, the menu innovation is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper. The protein is hand-chopped into tender, juicy bites and finished in a savory brisket sauce made with smoky chili peppers. Prepared in small batches throughout the day for freshness, Smoked Brisket is a whole new way for fans to experience their go-to order at Chipotle.

For video assets of Smoked Brisket, please visit: https://www.youtube.com/watch?v=IJwQ3fvhVx8.

$0 Delivery Fee Offer
Chipotle will offer a $0 delivery fee offer on all Smoked Brisket orders placed through the Chipotle app, Chipotle.com and Chipotle.ca from Thursday, September 12 through Sunday, September 29 in the U.S. and Canada.

*$0 Delivery Fee Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well, except on orders from California locations. Available September 12 through 29, 2024 only, within Chipotle's delivery areas from participating U.S. and Canada locations, during normal operating hours for such locations. Order must include at least one entrée with Smoked Brisket to qualify. Minimum order $10 USD/ $12 CAD maximum order $200 USD/ $200 CAD, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only on Chipotle websites or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.

 

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SOURCE Chipotle Mexican Grill

FAQ

When is Chipotle (CMG) bringing back Smoked Brisket to its menu?

Chipotle (CMG) is bringing back Smoked Brisket to its menu starting September 10, 2024, for a time at participating restaurants in the U.S. and Canada.

What is the $0 delivery fee offer for Chipotle's (CMG) Smoked Brisket?

Chipotle (CMG) is offering a $0 delivery fee on all Smoked Brisket orders placed through their app or website from September 12 to September 29, 2024, with a minimum order of $10 USD/$12 CAD and a maximum of $200 USD/CAD.

How is Chipotle's (CMG) Smoked Brisket prepared?

Chipotle's (CMG) Smoked Brisket is made with Responsibly Raised® beef, seasoned with spices including smoked serrano and chipotle chili peppers, seared on the plancha, hand-chopped, and finished with a savory brisket sauce.

How long has it been since Chipotle (CMG) last offered Smoked Brisket?

Chipotle (CMG) is bringing back Smoked Brisket after a three-year hiatus. It was first introduced three years ago and has been highly requested by fans on social media since then.