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CALLING ALL SCHOLARS! CHIPOTLE IQ IS BACK WITH MORE THAN $1 MILLION IN BOGOS AND FREE BURRITOS

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Chipotle Mexican Grill (NYSE: CMG) is relaunching its popular Chipotle IQ trivia game for the fifth year. From August 20-22, 2024, Chipotle Rewards members in the U.S. and Canada can play daily for a chance to win BUY-ONE-GET-ONE (BOGO) offers and free burritos. The game will offer 5,000 BOGO codes per hour to players who score 10/10 on the quiz, which covers topics like ingredients, food standards, and brand history.

Players who achieve a perfect score can also unlock an extra credit question for a chance to win one of 50 free burritos for a year prizes. New this year, participants scoring 7-9 out of 10 will receive 25 rewards points. The game has seen four million plays since its introduction, highlighting its popularity among Chipotle fans.

Chipotle Mexican Grill (NYSE: CMG) sta rilanciando il suo popolare gioco a quiz Chipotle IQ per il quinto anno consecutivo. Dal 20 al 22 agosto 2024, i membri di Chipotle Rewards negli Stati Uniti e in Canada potranno giocare ogni giorno per avere la possibilità di vincere offerte COMPRA-UNO-OTTENI-UNO (BOGO) e burritos gratuiti. Il gioco offrirà 5.000 codici BOGO ogni ora ai giocatori che ottengono 10/10 nel quiz, che tratta argomenti come ingredienti, standard alimentari e storia del marchio.

I giocatori che raggiungono un punteggio perfetto possono anche sbloccare una domanda di credito extra per avere la possibilità di vincere uno dei 50 premi di burritos gratuiti per un anno. Novità di quest'anno, i partecipanti che ottengono un punteggio di 7-9 su 10 riceveranno 25 punti ricompensa. Il gioco ha totalizzato quattro milioni di giocate dalla sua introduzione, sottolineando la sua popolarità tra i fan di Chipotle.

Chipotle Mexican Grill (NYSE: CMG) está relanzando su popular juego de trivia Chipotle IQ por quinto año consecutivo. Del 20 al 22 de agosto de 2024, los miembros de Chipotle Rewards en EE. UU. y Canadá podrán jugar a diario para tener la oportunidad de ganar ofertas COMPRA-UNO-RECIBE-UNO (BOGO) y burritos gratis. El juego ofrecerá 5,000 códigos BOGO por hora a los jugadores que obtengan 10/10 en el cuestionario, que abarca temas como ingredientes, estándares alimentarios e historia de la marca.

Los jugadores que logren un puntaje perfecto también podrán desbloquear una pregunta de crédito extra para tener la oportunidad de ganar uno de los 50 premios de burritos gratis por un año. Una novedad de este año es que los participantes que obtengan entre 7 y 9 puntos sobre 10 recibirán 25 puntos de recompensa. El juego ha acumulado cuatro millones de jugadas desde su lanzamiento, destacando su popularidad entre los aficionados a Chipotle.

치폴레 멕시칸 그릴 (NYSE: CMG)이 인기 퀴즈 게임인 치폴레 IQ를 5년째 재출시합니다. 2024년 8월 20일부터 22일 사이에 미국과 캐나다의 치폴레 리워드 회원은 매일 게임에 참여하여 하나 구매하면 하나 무료 (BOGO) 혜택과 무료 부리토를 얻을 기회를 가집니다. 이 게임은 퀴즈에서 10/10 점을 얻은 플레이어에게 시간당 5,000개의 BOGO 코드를 제공합니다. 퀴즈는 재료, 식품 기준 및 브랜드 역사와 같은 주제를 다룹니다.

완벽한 점수를 받은 플레이어는 1년 동안 무료 부리토 50개 중 하나를 받을 수 있는 추가 질문을 잠금 해제할 수 있습니다. 올해는 7-9점 사이를 기록한 참가자에게 25 리워드 포인트가 제공됩니다. 이 게임은 시작 이후 400만 번의 플레이를 기록하여 치폴레 팬들 사이에서의 인기를 강조합니다.

Chipotle Mexican Grill (NYSE: CMG) relance son célèbre jeu de trivia Chipotle IQ pour la cinquième année consécutive. Du 20 au 22 août 2024, les membres Chipotle Rewards aux États-Unis et au Canada pourront jouer chaque jour pour avoir la chance de gagner des offres ACHÈTE-UN-OBTIENS-UN (BOGO) et des burritos gratuits. Le jeu offrira 5 000 codes BOGO par heure aux joueurs qui obtiennent 10/10 au quiz, qui couvre des sujets tels que les ingrédients, les normes alimentaires et l'histoire de la marque.

Les joueurs qui atteignent un score parfait pourront également débloquer une question de crédit supplémentaire pour avoir la chance de gagner l'un des 50 prix de burritos gratuits pendant un an. Nouveauté cette année, les participants ayant un score de 7 à 9 sur 10 recevront 25 points de récompense. Le jeu a enregistré quatre millions de parties depuis son introduction, soulignant sa popularité parmi les fans de Chipotle.

Chipotle Mexican Grill (NYSE: CMG) relauncht sein beliebtes Chipotle IQ-Quizspiel im fünften Jahr. Vom 20. bis 22. August 2024 können Chipotle Rewards-Mitglieder in den USA und Kanada täglich spielen, um die Chance auf KAUF-EIN-BOGO-Angebote und kostenlose Burritos zu gewinnen. Das Spiel bietet 5.000 BOGO-Codes pro Stunde für Spieler, die im Quiz 10/10 Punkte erreichen, das Themen wie Zutaten, Lebensmittelstandards und Markengeschichte abdeckt.

Spieler, die eine perfekte Punktzahl erzielen, können auch eine zusätzliche Kreditfrage freischalten, um die Chance zu haben, einen von 50 Preisen für ein Jahr gratis Burritos zu gewinnen. Neu in diesem Jahr ist, dass Teilnehmer, die 7-9 von 10 Punkten erreichen, 25 Belohnungspunkte erhalten. Das Spiel hat seit seiner Einführung vier Millionen Spiele verzeichnet, was seine Beliebtheit bei Chipotle-Fans unterstreicht.

Positive
  • Offering 5,000 BOGO codes per hour, potentially driving increased customer engagement and sales
  • Introducing 50 'free burritos for a year' prizes, likely boosting customer loyalty
  • New feature awarding 25 rewards points for scores of 7-9, encouraging broader participation
  • Four million game plays since introduction, indicating strong customer interest and engagement
Negative
  • None.
  • Chipotle Rewards members in the U.S. and Canada can play daily from Tuesday, August 20 through Thursday, August 22 for the opportunity to win a BUY-ONE-GET-ONE free entrée code*
  • Superfans can also unlock an extra credit question for a chance to score free burritos for a year**

NEWPORT BEACH, Calif., Aug. 19, 2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement. Starting tomorrow, Chipotle Rewards members will have the opportunity to win a BUY-ONE-GET-ONE (BOGO) offer.*

"This marks the fifth year that we're testing our fans' knowledge with Chipotle IQ," said Chris Brandt, Chief Brand Officer. "With four million game plays since we introduced the concept, we believe there's an appetite for competition and free burritos. For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac."

How It Works

  1. From Tuesday, August 20 at 9:01 am ET through Thursday, August 22 at 11:59pm ET, Chipotle will offer 5,000 BOGO codes* per hour to the first Chipotle Rewards members who score a 10 out of 10 on Chipotle IQ. The game features multiple choice, true or false questions, and write-in answers. Fans can play Chipotle IQ once per day.
  2. A perfect score will unlock an extra credit question, and if answered correctly, fans will be entered to win one of 50 free burritos for a year prizes.**
  3. Ready to test your knowledge? Visit www.chipotleiq.com and enter the email tied to your Chipotle Rewards account to begin!

How To Ace The Test 

  • Think beyond the foil, the questions will cover all things Chipotle. 
  • Try your best, for real. New this year, fans who score 7, 8 or 9 out of 10 will receive 25 rewards points in their Chipotle Rewards account, while available.*** Additionally, fans with a perfect score who do not win a BOGO code will receive the bonus point prize, while available.
  • Keep your eye on the burrito! There could be a BOGO waiting for you. 

*BOGO Codes entitle the holder to one (1) free regular menu entrée item, with the purchase of one (1) regular menu entrée item at regular price, when ordered in-restaurant or via the Chipotle mobile app or order.chipotle.com from a participating Chipotle restaurant in the United States.  "Regular menu entrée item" means a burrito, burrito bowl, single order of three tacos, quesadilla (only available via the Chipotle App or on Chipotle.com), or a salad, subject to availability.  A regular menu entrée item does not include kids' meals, 3-point meals, or single tacos. 

**NO PURCHASE NECESSARY. Open to 50 U.S., D.C & CAN., 13+. Begins: 08/20/24 at 9:01 a.m. ET ends 08/22/24 at 11:59 pm ET. 5,000 BOGO Codes available per hour. Burritos For a Year = 52 Rewards credits for regular entrée. See Official Rules at http://www.chipotleiq.com/rules for additional eligibility restrictions, entry periods, prize descriptions/restrictions/ARV's, and complete details. Sponsor: CMG Strategy Co., LLC.

***400,000 Bonus Rewards available per day.  While supplies last.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill

FAQ

When is Chipotle IQ 2024 available for play?

Chipotle IQ 2024 is available for play from Tuesday, August 20 at 9:01 am ET through Thursday, August 22 at 11:59pm ET.

How many BOGO codes is Chipotle (CMG) offering per hour during the Chipotle IQ game?

Chipotle is offering 5,000 BOGO codes per hour during the Chipotle IQ game.

What prize can Chipotle IQ players win by answering the extra credit question correctly?

Players who answer the extra credit question correctly have a chance to win one of 50 free burritos for a year prizes.

How many rewards points do Chipotle IQ players receive for scoring 7, 8, or 9 out of 10?

Players who score 7, 8, or 9 out of 10 on Chipotle IQ will receive 25 rewards points in their Chipotle Rewards account, while available.

Chipotle Mexican Grill, Inc.

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