BOORITO RETURNS TO CHIPOTLE RESTAURANTS FOR THE FIRST TIME SINCE 2019

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) announces the return of its annual Boorito event on October 31, 2022, with in-person celebrations at U.S. restaurants. Customers in costume can enjoy a $6 entrée for signing up for Chipotle Rewards. The brand also launches the 'BooReal' sweepstakes on BeReal, giving participants a chance to win Free Burritos for a Year. Additionally, there's a Cash App giveaway totaling $25,000 from October 13 to 27, with daily cash prizes. This marks the first in-person Boorito since 2019, enhancing customer engagement through fun promotions.

Positive

• Return of Boorito promotes customer engagement after a two-year break.
• Booster marketing through social media and partnerships, such as the BeReal sweepstakes.
• Cash giveaways incentivize customer participation and increase brand visibility.

Negative

• None.

Brand is launching the first-ever Boorito sweepstakes on BeReal and giving away $25,000 in cash for Halloween via Cash App

NEWPORT BEACH, Calif., Oct. 11, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Boorito, the brand's longest-running tradition, will return as an in-person event at U.S. restaurants on October 31. The brand teamed up with artist and creative director Pablo Rochat to create a special trailer that celebrates the 22^nd year of Boorito: https://youtu.be/uXvT84Av6a4.

Boorito Is Back IRL
Fans who sign up for Chipotle Rewards and visit a Chipotle restaurant in the U.S. on October 31 from 3pm local time to close while dressed up in costume can receive a $6 entrée.¹ To get in on Chipotle's spookiest offer of the year, fans can join Chipotle Rewards by visiting: www.chipotle.com/rewards. On Halloween, Chipotle Rewards members can redeem the offer in restaurant by:

1. Opening the Chipotle app
2. Tapping "SCAN"
3. Scanning their Chipotle Rewards member ID at the register 

Boorito Is On BeReal
To celebrate Boorito's return to Chipotle restaurants, the brand is launching "BooReal" on BeReal, Gen Z's new favorite social media platform that gives users a short 2-minute deadline to post whatever is happening in their day. Participants will have the chance to win one of 10 Free Burritos for a Year prizes².

Fans can enter for a chance to win by: 

1. Taking a BeReal photo in costume at a Chipotle restaurant on October 31 and posting it on BeReal with the hashtag #booritosweepstakes
2. Sharing their BeReal to Instagram Stories by tagging @chipotle and adding #booritosweepstakes

Fans can also send an email with "BooReal Sweepstakes" in the subject line to sweepstakes@chipotle.com for a chance to win.

Cash App For Costumes
Chipotle is giving away extra cash to Chipotle Rewards members for Halloween with Cash App². A total of $25,000 will be up for grabs through October 27. Fans can enter for a chance to win by:

• Signing up for Chipotle Rewards 
• Following @ChipotleTweets 
• Dropping their $cashtag with #ChipotleBoorito as a reply to Chipotle's tweet announcing each giveaway on October 13, 20, 25, or 27

Chipotle will give away a total of $5,000 each day on October 13, October 20, and October 25. With last-minute costume shoppers in mind, the brand will double down and give out a total of $10,000 in cash on October 27.

"Boorito is all about having fun with your friends and enjoying real food in our restaurants," said Chris Brandt, Chief Marketing Officer at Chipotle. "After two years of celebrating virtually, we're leveling up the in-person experience with fun activations on social that will help bring fans together on Halloween."

¹ Chipotle Rewards members in costume who scan their Rewards member ID receive one (1) entrée item for US$6/CAN$7 in restaurant at participating U.S./Canada locations. Valid only on 10/31/22 beginning at 3:00 pm local time through restaurant closing; redemption is subject to availability. Not valid on digital, delivery or catering orders. Limit: one (1) per costume. Extra cost for guacamole (except for veggie entreés), queso, extra meat or other modifiers. Taxes, gratuities and any sides are not included and are the responsibility of the customer. Restrictions may apply to use with other coupons, promotions, or special offers. Determination of what qualifies as a costume will be at the sole discretion of restaurant staff. Additional restrictions may apply.

²NO PURCHASE NECESSARY. Open to legal residents of CAN, 50 U.S. & D.C. who are 13 years of age or older with a BeReal and Instagram account. Promotion Period: 10/31/22 12:01 am PT – 11:59 pm PT. See Official Rules at chipotle.com/booreal for free entry method, how to enter, additional eligibility restrictions, prize descriptions/restrictions/ARV's, odds, Chipotle's license rights and complete details. Sponsor: CMG Strategy Co., LLC. Not sponsored, endorsed or affiliated with BeReal or Instagram.

³NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C. who are 18 years of age or older and have a Chipotle Rewards account, Cash App account, & Twitter account. Promotion consists of four (4) "Giveaways" occurring between 10/13/22 at 12:01 am PT and 10/27/22 at 11:59 pm PT. Giveaways will be announced on Twitter account @ChipotleTweets during the Promotion Period. See Official Rules at chipotle.com/costume for how to enter, giveaway schedule, additional eligibility restrictions, prize descriptions/restrictions/ARV's, odds and complete details. Sponsor: CMG Strategy Co., LLC.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of June 30, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is the Boorito event for Chipotle (CMG) in 2022?

The Boorito event is Chipotle's annual tradition where customers in costume can receive a $6 entrée on October 31, 2022, by signing up for Chipotle Rewards.

How can I participate in the BooReal sweepstakes related to Chipotle (CMG)?

To participate, take a BeReal photo in costume at a Chipotle restaurant on October 31, 2022, and post it with #booritosweepstakes.

What is the total cash giveaway amount Chipotle (CMG) is offering?

Chipotle is giving away a total of $25,000 through various Cash App giveaways from October 13 to 27, 2022.

What are the dates for Chipotle's Cash App giveaway (CMG)?

The Cash App giveaway runs from October 13 to October 27, 2022, with daily cash prizes given away on specific dates.