CHIPOTLE ANSWERS THE CALL FROM FOOTBALL FANS AND INTRODUCES "EXTRA SUNDAY" ON FEBRUARY 10, FEATURING FREE GUAC AND QUESO BLANCO FOR CHIPOTLE REWARDS MEMBERS
Chipotle Mexican Grill (NYSE: CMG) has announced 'Extra Sunday,' a new promotional event on February 10, 2025, offering free Guac and Queso Blanco to Chipotle Rewards members with any entrée purchase. The promotion responds to the fact that over 40% of employed Americans believe the Monday after the football championship should be a national holiday.
During the championship game on February 9, Chipotle will distribute up to 50,000 free entrée codes via X and Instagram when 'extra' events occur, such as fourth down conversions or successful extra point kicks. The codes will be available on a first-come, first-served basis through text message claims.
This initiative marks Chipotle's first promotion offering both free Guac and Queso Blanco simultaneously, available exclusively through the Chipotle app and website using promo code 'EXTRA25'. The promotion comes as an estimated 16.1 million U.S. employees planned to miss work the day after the championship game in 2024.
Chipotle Mexican Grill (NYSE: CMG) ha annunciato 'Extra Sunday', un nuovo evento promozionale che si terrà il 10 febbraio 2025, offrendo Guacamole e Queso Blanco gratuiti ai membri di Chipotle Rewards con l'acquisto di un qualsiasi piatto. Questa promozione risponde al fatto che oltre il 40% degli americani impiegati ritiene che il lunedì dopo la finale di football dovrebbe essere un giorno festivo nazionale.
Durante la partita finale del 9 febbraio, Chipotle distribuirà fino a 50.000 codici gratuiti per piatti tramite X e Instagram quando si verificheranno eventi 'extra', come conversioni al quarto down o calci extra punti riusciti. I codici saranno disponibili su base 'primo arrivato, primo servito' attraverso richieste via messaggio di testo.
Questa iniziativa segna la prima promozione di Chipotle che offre sia Guacamole che Queso Blanco gratuiti contemporaneamente, disponibili esclusivamente tramite l'app e il sito web di Chipotle utilizzando il codice promozionale 'EXTRA25'. La promozione arriva in un momento in cui si stima che 16,1 milioni di dipendenti statunitensi pianifichino di mancare dal lavoro il giorno dopo la finale nel 2024.
Chipotle Mexican Grill (NYSE: CMG) ha anunciado 'Extra Sunday', un nuevo evento promocional que se llevará a cabo el 10 de febrero de 2025, ofreciendo Guacamole y Queso Blanco gratis a los miembros de Chipotle Rewards con la compra de cualquier entrada. La promoción responde al hecho de que más del 40% de los estadounidenses empleados creen que el lunes después del campeonato de fútbol debería ser un día festivo nacional.
Durante el juego del campeonato el 9 de febrero, Chipotle distribuirá hasta 50,000 códigos de entrada gratis a través de X e Instagram cuando ocurran eventos 'extra', como conversiones en cuarta oportunidad o pateos extra puntos exitosos. Los códigos estarán disponibles por orden de llegada a través de reclamos por mensaje de texto.
Esta iniciativa marca la primera promoción de Chipotle que ofrece Guacamole y Queso Blanco gratis al mismo tiempo, disponible exclusivamente a través de la aplicación y el sitio web de Chipotle utilizando el código promocional 'EXTRA25'. La promoción llega en un momento en el que se estima que 16.1 millones de empleados en EE. UU. planean faltar al trabajo el día después del juego del campeonato en 2024.
치폴레 멕시칸 그릴 (NYSE: CMG)이 '엑스트라 선데이'라는 새로운 프로모션 행사를 2025년 2월 10일에 발표하여, 치폴레 리워드 회원들에게 메인 요리 구매 시 무료 과카몰리 및 케소 블랑코를 제공합니다. 이 프로모션은 미국 근로자의 40% 이상이 풋볼 챔피언십 다음 월요일을 국가 공휴일로 지정해야 한다고 생각하는 데 대한 반응입니다.
챔피언십 게임이 열리는 2월 9일에 치폴레는 50,000개의 무료 메인 요리 코드를 X와 인스타그램을 통해 '추가' 이벤트가 발생할 때 배포합니다. 예를 들어, 4다운 변환이나 성공적인 추가 포인트 킥 같은 이벤트가 발생할 때입니다. 코드는 문자 메시지를 통해 선착순으로 제공됩니다.
이번 이니셔티브는 치폴레가 과카몰리와 케소 블랑코를 동시에 무료로 제공하는 첫 번째 프로모션으로, 'EXTRA25' 프로모션 코드를 사용하여 치폴레 앱과 웹사이트를 통해 독점적으로 제공됩니다. 이 프로모션은 2024년에 챔피언십 경기 다음 날에 결근할 계획을 세운 미국 직원이 1,610만 명에 이를 것으로 예상되는 시점에 진행됩니다.
Chipotle Mexican Grill (NYSE: CMG) a annoncé 'Extra Sunday', un nouvel événement promotionnel qui aura lieu le 10 février 2025, offrant du Guacamole et du Queso Blanco gratuits aux membres de Chipotle Rewards avec tout achat d'un plat. La promotion réagit au fait que plus de 40 % des Américains employés pensent que le lundi suivant le championnat de football devrait être un jour férié national.
Lors du match de championnat le 9 février, Chipotle distribuera jusqu'à 50 000 codes de plat gratuits via X et Instagram lorsque des événements 'supplémentaires' se produiront, tels que des conversions de quatrième essai ou des coups de pied supplémentaires réussis. Les codes seront disponibles sur la base du premier arrivé, premier servi, par le biais de demandes par SMS.
Cette initiative marque la première promotion de Chipotle offrant à la fois du Guacamole et du Queso Blanco gratuitement, disponible exclusivement via l'application et le site Web de Chipotle en utilisant le code promotionnel 'EXTRA25'. La promotion intervient à un moment où l'on estime que 16,1 millions d'employés américains prévoient de manquer le travail le lendemain du match de championnat en 2024.
Chipotle Mexican Grill (NYSE: CMG) hat 'Extra Sunday' angekündigt, ein neues Promotions-Event, das am 10. Februar 2025 stattfinden wird und Chipotle Rewards-Mitgliedern bei jedem Hauptgericht den kostenlosen Genuss von Guacamole und Queso Blanco bietet. Die Aktion reagiert auf die Tatsache, dass über 40 % der angestellten Amerikaner der Meinung sind, dass der Montag nach der Football-Meisterschaft ein nationaler Feiertag sein sollte.
Während des Meisterschaftsspiels am 9. Februar wird Chipotle bis zu 50.000 kostenlose Gerichtscodes über X und Instagram verteilen, wenn 'zusätzliche' Ereignisse eintreten, wie zum Beispiel vierte Versuche oder erfolgreiche Extrapunkte. Die Codes sind nach dem Prinzip 'wer zuerst kommt, mahlt zuerst' über SMS-Anfragen erhältlich.
Diese Initiative markiert die erste Promotion von Chipotle, die sowohl Guacamole als auch Queso Blanco gleichzeitig anbietet und exklusiv über die Chipotle-App und die Website mit dem Aktionscode 'EXTRA25' verfügbar ist. Die Promotion kommt zu einem Zeitpunkt, an dem geschätzt wird, dass 16,1 Millionen US-Arbeitnehmer am Tag nach dem Meisterschaftsspiel im Jahr 2024 planen, der Arbeit fernzubleiben.
- Launch of strategic promotion to drive app usage and Rewards membership
- Potential to attract up to 50,000 customers during game day promotion
- Cross-platform marketing strategy utilizing social media channels
- None.
- More than
40% of employed Americans think the Monday after the men's professional American football championship should be a national holiday in theU.S. 1 - In response, Chipotle will give Monday, February 10 the holiday treatment with its "Extra Sunday" offer featuring the brand's biggest free Guac and Queso Blanco offer ever for Chipotle Rewards members.2
- The brand will also bring extra spice to gameday on Sunday, February 9, dropping up to 50,000 free entrée codes3 via X and Instagram every time something "extra" happens during the championship game.
"Extra Sunday" Means Extras Aren't Extra at Chipotle
On Monday, February 10, Chipotle Rewards members can score a free Guac and Queso Blanco offer with the purchase of any entrée, available exclusively on the Chipotle app and Chipotle.com with promo code "EXTRA25."2 This holiday offer is the brand's first promotion that will give Chipotle fans the chance to get both free Guac and free Queso Blanco at the same time.
"Extra Sunday" is inspired by a large swath of Americans campaigning to make the Monday following football's highest profile event a national holiday. In 2024, an estimated 16.1 million
In-Game Activation: Celebrating All Things Extra
Chipotle is also bringing extra spice to game day with a special activation that will reward up to 50,000 free entrees to fans watching the championship game.
How It Works
1. When something "extra" happens during the 2025 professional American football championship game, Chipotle will drop a text-to-claim code3 via a tweet from @ChipotleTweets on X and a story from @Chipotle on Instagram.
Examples of "extra" events include:
- The team on offense converts on a fourth down play.
- The team on offense successfully kicks an extra point.
- The team on offense scores a two point conversion.
- Any other event that takes place during the game which Chipotle determines is an "extra" event.
2. The first fans to text the designated code to 888-222 will receive a free entrée code3 from Chipotle, up to the maximum number in each post. The brand will give away up to 50,000 entrees during the game. Ordinary text and data rates will apply.
"Football's most watched game is the perfect stage for over-the-top moments, and we're here to make it even more extra with free Chipotle," said Chris Brandt, Chief Brand Officer, Chipotle. "We're giving fans something to celebrate when the game is over – free Guac and Queso Blanco – on 'Extra Sunday.'"
Real Food for Real Football Fans
Chipotle established its Real Food for Real Athletes platform to help athletes across all levels perform their best with proper nutrition through real ingredients. For years, Chipotle has fueled collegiate and professional football players throughout the season, and "Extra Sunday" is here to fuel the fans. The brand aims to bring together fans from opposing teams with the universal appeal of free Chipotle.
This promotion is not affiliated with or authorized, endorsed, or sponsored by the National Football League, any of its affiliates or any NFL team or personnel, or by X or Instagram.
1 – Source: UKG Workforce Institute: A Super Bowl Holiday? I Wouldn't Bet On It
2 – Offer valid for Chipotle Rewards members only, for free small side or entrée topping of guac and/or queso with full-priced entrée purchase and use at time of order of code EXTRA25. Limit one free serving of each of guac and queso per order; redemption is subject to availability. Must be ordered via Chipotle website or mobile apps only; not available on in-restaurant orders or orders via third-party delivery platforms. Valid February 10, 2025 only, at participating Chipotle Mexican Grill restaurants in the
3 –
4 – Source: UKG Workforce Institute: An Estimated 16.1 Million
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,600 restaurants as of September 30, 2024, in
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SOURCE Chipotle Mexican Grill, Inc.
FAQ
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