BOORITO IS BACK: CHIPOTLE CELEBRATES HALLOWEEN WITH $6 BURRITOS AND EXTENDED HOURS
Chipotle Mexican Grill (NYSE: CMG) announced the return of Boorito, its Halloween tradition, offering $6 USD entrées for costumed Chipotle Rewards members in North America on October 31 from 3 p.m. to close. For the first time, Boorito expands to Europe with £6 / €7 entrée offers in the U.K. and France.
To cater to Gen Z's late-night cravings, 53 select Chipotle locations in U.S. college towns will extend hours until 11:59 p.m. on Halloween. The company also introduced its first-ever costume collection in collaboration with Spirit Halloween, featuring five costumes inspired by popular memes.
Chipotle's Chief Brand Officer, Chris Brandt, emphasized the company's efforts to enhance the Halloween celebration by extending hours and expanding internationally. The Boorito tradition, which began in the U.S. in 2000 and expanded to Canada in 2009, now reaches Europe, offering fresh, nourishing meals at 20 U.K. and six France locations.
Chipotle Mexican Grill (NYSE: CMG) ha annunciato il ritorno di Boorito, la sua tradizione di Halloween, offrendo portate a $6 USD per i membri Chipotle Rewards in costume in Nord America il 31 ottobre dalle 15:00 fino alla chiusura. Per la prima volta, Boorito si espande in Europa con offerte di portate a £6 / €7 nel Regno Unito e in Francia.
Per soddisfare le voglie notturne della Gen Z, 53 sedi selezionate di Chipotle in città universitarie degli Stati Uniti estenderanno l'orario fino alle 23:59 la notte di Halloween. L'azienda ha anche presentato la sua prima collezione di costumi in collaborazione con Spirit Halloween, con cinque costumi ispirati a meme popolari.
Il Chief Brand Officer di Chipotle, Chris Brandt, ha sottolineato gli sforzi dell'azienda per migliorare la celebrazione di Halloween estendendo gli orari e espandendosi a livello internazionale. La tradizione di Boorito, iniziata negli Stati Uniti nel 2000 e ampliata in Canada nel 2009, raggiunge ora l'Europa, offrendo pasti freschi e nutrienti in 20 sedi nel Regno Unito e sei in Francia.
Chipotle Mexican Grill (NYSE: CMG) anunció el regreso de Boorito, su tradición de Halloween, ofreciendo entradas a $6 USD para miembros de Chipotle Rewards disfrazados en Norteamérica el 31 de octubre desde las 3 p.m. hasta el cierre. Por primera vez, Boorito se expande a Europa con ofertas de entradas a £6 / €7 en el Reino Unido y Francia.
Para satisfacer los antojos nocturnos de la Gen Z, 53 ubicaciones seleccionadas de Chipotle en ciudades universitarias de EE. UU. extenderán sus horarios hasta las 11:59 p.m. en Halloween. La compañía también presentó su primera colección de disfraces en colaboración con Spirit Halloween, que incluye cinco disfraces inspirados en memes populares.
El Director de Marca de Chipotle, Chris Brandt, enfatizó los esfuerzos de la empresa para mejorar la celebración de Halloween extendiendo los horarios y expandiéndose internacionalmente. La tradición de Boorito, que comenzó en EE. UU. en 2000 y se amplió a Canadá en 2009, ahora llega a Europa, ofreciendo comidas frescas y nutritivas en 20 ubicaciones en el Reino Unido y seis en Francia.
치폴레 멕시칸 그릴 (NYSE: CMG)은 할로윈 전통인 부리토(Boorito)의 귀환을 발표하며, 코스튬을 입은 치폴레 리워드 회원들에게 10월 31일 오후 3시부터 종료 시간까지 북미에서 $6 USD의 저녁 메뉴를 제공합니다. 처음으로 부리토는 유럽으로 확장하여 영국과 프랑스에서 £6 / €7의 저녁 메뉴를 제공합니다.
Gen Z의 야간 식욕을 충족하기 위해 미국 대학 도시의 53개 선정된 치폴레 매장이 할로윈 날 자정까지 운영 시간을 연장합니다. 또한 회사는 인기 있는 밈에 영감을 받은 다섯 개의 코스튬이 포함된 처음으로 선보이는 의상 컬렉션을 Spirit Halloween과 협력하여 출시했습니다.
치폴레의 브랜드 최고 책임자 크리스 브랜드(Cris Brandt)는 운영 시간을 연장하고 국제적으로 확장함으로써 할로윈 축제를 강화하려는 회사의 노력을 강조했습니다. 2000년 미국에서 시작된 부리토 전통은 2009년 캐나다로 확장되었으며, 이제 유럽에 도달하여 영국 20개 매장과 프랑스 6개 매장에서 신선하고 영양가 있는 식사를 제공합니다.
Chipotle Mexican Grill (NYSE: CMG) a annoncé le retour de Boorito, sa tradition d'Halloween, offrant des plats à 6 $ USD pour les membres Chipotle Rewards déguisés en Amérique du Nord le 31 octobre de 15h à la fermeture. Pour la première fois, Boorito s'étend à l'Europe avec des offres de plats à 6 £ / 7 € au Royaume-Uni et en France.
Pour satisfaire les envies nocturnes de la Génération Z, 53 emplacements sélectionnés de Chipotle dans des villes universitaires américaines prolongeront leurs horaires jusqu'à 23h59 pour Halloween. L'entreprise a également présenté sa première collection de costumes en collaboration avec Spirit Halloween, avec cinq costumes inspirés de mèmes populaires.
Le Directeur de la Marque de Chipotle, Chris Brandt, a souligné les efforts de l'entreprise pour améliorer la célébration d'Halloween en prolongeant les horaires et en s'étendant à l'international. La tradition de Boorito, qui a commencé aux États-Unis en 2000 et s'est étendue au Canada en 2009, atteint maintenant l'Europe, offrant des repas frais et nutritifs dans 20 emplacements au Royaume-Uni et six en France.
Chipotle Mexican Grill (NYSE: CMG) hat die Rückkehr von Boorito, seiner Halloween-Tradition, angekündigt und bietet kostümierten Chipotle Rewards-Mitgliedern am 31. Oktober von 15 Uhr bis zur Schließung $6 USD Hauptgerichte in Nordamerika an. Zum ersten Mal erweitert Boorito nach Europa mit Hauptgerichten für £6 / €7 im Vereinigten Königreich und Frankreich.
Um den nächtlichen Gelüsten der Gen Z gerecht zu werden, wird an 53 ausgewählten Chipotle-Standorten in US-Universitätsstädten die Öffnungszeit bis 23:59 Uhr verlängert am Halloween-Abend. Das Unternehmen stellte auch seine erste Kostümkollektion in Zusammenarbeit mit Spirit Halloween vor, die fünf von beliebten Memes inspirierte Kostüme umfasst.
Chris Brandt, Chief Brand Officer von Chipotle, betonte die Bemühungen des Unternehmens, die Halloween-Feier durch verlängerte Öffnungszeiten und internationale Expansion zu verbessern. Die Boorito-Tradition, die 2000 in den USA begann und 2009 nach Kanada ausgeweitet wurde, erreicht nun Europa und bietet frische, nahrhafte Mahlzeiten an 20 Standorten im Vereinigten Königreich und sechs in Frankreich.
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- Chipotle Rewards members in costume will receive a
entrée offer* in-restaurant on October 31.$6 USD - Chipotle will nourish Gen Z's late-night cravings with extended hours in select college towns across the
U.S. - For the first time, Chipotle will celebrate Boorito in
Europe with a£6 /€7 entrée offer** at itsU.K. andFrance locations. Fans inCanada will also be able to enjoy a entrée offer* in-restaurant on Boorito.$7 CAD
"As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration," said Chris Brandt, Chief Brand Officer. "By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever."
Boorito After Hours: Late-Night Dining for College Towns
In response to Gen Z's late-night cravings, select Chipotle locations in college towns across the
Boorito Goes International: A Halloween First for
Chipotle's Boorito tradition started in the
A Fork, Burrito, Water Cup, Napkin and To-Go Bag Walk Into Chipotle
Chipotle kicked off the spooky season with its first-ever costume collection in collaboration with Spirit Halloween,
High-resolution photos of the costumes can be downloaded here.
* Chipotle Rewards members can receive one (1) entrée item for
** Guests can receive one (1) main meal item for
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in
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SOURCE Chipotle Mexican Grill
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