Xumo Teams up With Target to Offer Hisense Xumo TVs

Rhea-AI Summary

Xumo, a streaming platform joint venture between Comcast and Charter, has partnered with Target to offer Hisense Xumo TVs nationwide. The 4K UHD smart TVs will be available in 55" and 65" models, priced at $249.99 and $359.99 respectively. With this addition, Xumo TVs will be available in nearly 8,000 retail locations across the U.S., representing almost 75% of all smart TV sales in the country. The TVs feature Dolby Vision HDR, HDR10 technology, and voice remote functionality, offering access to hundreds of streaming apps including Apple TV+, Disney+, Max, Netflix, and others.

Positive

• Significant retail expansion reaching 8,000 locations across the U.S.
• Partnership with Target expands market presence to 75% of U.S. smart TV sales channels
• Competitive pricing strategy with 55" at $249.99 and 65" at $359.99
• Strategic timing for holiday season sales

Negative

• None.

Insights

Market Research Analyst

The expansion of Xumo TVs to Target represents a significant strategic move in the competitive smart TV market. With prices set at $249.99 and $359.99 for 55" and 65" models respectively, these Hisense Xumo TVs are positioned aggressively in the budget-friendly segment. The expansion to nearly 8,000 retail locations, covering 75% of U.S. smart TV sales channels, demonstrates strong distribution potential.

The partnership addresses key consumer pain points, particularly content discovery issues affecting 70% of viewers. By leveraging Comcast's operating system and integrating major streaming services, Xumo is well-positioned to capture market share in the value-conscious segment. However, the impact on Comcast's revenue may be initially modest given the competitive pricing and margins typical in the budget TV segment.

Tech Expert

The technical specifications of the Hisense Xumo TVs reflect a solid value proposition. The inclusion of premium features like Dolby Vision HDR, HDR10 and Dolby Atmos pass-through at this price point is noteworthy. The integration of voice search functionality and unified content discovery across multiple streaming platforms addresses significant user experience challenges.

The underlying operating system, proven across millions of Comcast devices, provides a stable foundation for future feature expansion and content integration. This technological foundation, combined with the comprehensive app ecosystem, positions these TVs competitively in the smart TV market's value segment.

With the Addition of Target, Xumo TVs Will be Available in Nearly 8,000 Retail Locations Across the U.S.

PHILADELPHIA--(BUSINESS WIRE)-- Xumo, a streaming platform joint venture between Comcast and Charter, today announced it has teamed up with Target to offer Hisense Xumo TVs, a budget-friendly, content-forward 4K UHD smart TV.

Target Now Offering Hisense Xumo TVs (Photo: Business Wire)

Hisense Xumo TVs will launch in stores nationwide and on Target.com starting next week. They will be available in 55” and 65” models and be priced at $249.99 and $359.99 respectively.

“The growing fragmentation of content on streaming services can make content discovery difficult – the Xumo TV makes streaming easy,” said Stephanie Cassi, Senior Vice President, Sales and Marketing, Xumo. “Extending our reach with Hisense, a top global TV manufacturer, and Target, a premier retail destination and one of the country’s most-trafficked e-commerce sites, is a major win.”

The Hisense Xumo TV's simple and intuitive user experience is anchored by the included voice remote, allowing users to search across hundreds of apps and services at once and find favorites by title, actor or genre. The TV also creates an immersive viewing experience by supporting Dolby Vision^® HDR and HDR10 technology, providing enhanced color and contrast, and enables the pass-through of Dolby Atmos^® from supported content sources when connected to a compatible audio device.

“Launching Hisense Xumo TVs in Target marks an exciting chapter for Hisense USA, as we bring advanced, wallet-friendly technology to more households across the nation,” said Craig Gunther, Head of TV Product Marketing, Hisense USA. “This collaboration between us, Xumo and Target not only expands our reach but also reaffirms our commitment to delivering exceptional value and an enhanced viewing experience for all consumers."

The launch comes just in time for the holidays, giving consumers an opportunity to add an affordable, innovative TV to their gift lists.

Xumo TV’s Growth

The Target launch is the latest milestone in a year of tremendous growth for Xumo TV. With the support of its original equipment manufacturer partners, Element, Hisense and Pioneer, Xumo TVs will be available in nearly 8,000 locations across the U.S., spanning nine national and local retailers including Best Buy, BJs, Meijer, Target and Walmart. Combined, the retailers that sell Xumo TVs represent nearly 75% of all smart TV sales in the U.S.

Streaming Made Easy

In addition to being pre-loaded with hundreds of streaming apps and services including Apple TV+, Disney+, Max, Hulu, Netflix, Peacock, Prime Video, YouTube and more, Xumo TV’s interface is built to solve a growing source of frustration for TV viewers, which is content discoverability.

A recent Comcast Advertising survey suggests over 70% of viewers cannot easily find the content they want to watch on their device, and 65% of viewers are spending more than six minutes searching for new content.

Xumo TV’s UI is designed to get customers to the programs they love faster, while also making it easier for them to discover something new to watch. In addition to the voice remote's quick searching capability, customers can also build their own personalized watchlist of movies and shows from hundreds of different apps and services all in one place with My List.

The simplicity of the Xumo TV experience is made possible by the operating system that powers it. It is the same global entertainment operating system that powers tens of millions of devices from Comcast and its partners across the globe, and brings some of the TV’s best features, like seamless content discovery, voice search and personalization, to life.

About Xumo

Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.

Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241029265477/en/

Debbie Frey

Comcast Corporation

debbie_frey@comcast.com



Jason Braff

Comcast Corporation

Jason_Braff@comcast.com

Source: Comcast

FAQ

What are the prices of Hisense Xumo TVs at Target (CMCSA)?

The Hisense Xumo TVs at Target are priced at $249.99 for the 55" model and $359.99 for the 65" model.

When will Hisense Xumo TVs be available at Target stores (CMCSA)?

Hisense Xumo TVs will launch in Target stores nationwide and on Target.com starting next week.

How many retail locations will now carry Xumo TVs (CMCSA)?

With the addition of Target, Xumo TVs will be available in nearly 8,000 retail locations across the U.S.

What streaming services are available on Hisense Xumo TVs (CMCSA)?

Hisense Xumo TVs come pre-loaded with hundreds of streaming apps including Apple TV+, Disney+, Max, Hulu, Netflix, Peacock, Prime Video, YouTube and more.