Xumo Expands Partnership with Google TV™ to Distribute and Monetize FAST Channels on Google TV Freeplay
Xumo, the streaming platform joint venture between Comcast and Charter Communications, has expanded its partnership with Google TV Freeplay. Beyond distributing 160+ free ad-supported streaming TV (FAST) channels on Google TV Freeplay, Xumo will now monetize all these channels, which will be branded as 'provided by Xumo'.
This expansion allows advertisers to reach streaming audiences at scale by offering Google TV Freeplay channels alongside Xumo's premium inventory on Xumo Play, Xumo devices, and third-party inventory on other platforms. The move addresses the challenge of fragmentation in the television landscape, providing advertisers with a simplified point of entry to reach streaming audiences.
Xumo currently powers over 1,750 streaming channels across 20 entertainment platforms worldwide, including Google TV and Xfinity. The company continues to strengthen its advertising capabilities through its growing advertising team led by Ying Wang, General Manager of Xumo Advertising.
Xumo, la piattaforma di streaming in joint venture tra Comcast e Charter Communications, ha ampliato la sua partnership con Google TV Freeplay. Oltre a distribuire più di 160 canali TV in streaming gratuiti supportati da pubblicità (FAST) su Google TV Freeplay, Xumo ora monetizzerà tutti questi canali, che saranno marchiati come 'forniti da Xumo'.
Questa espansione consente agli inserzionisti di raggiungere pubblici in streaming su larga scala offrendo i canali Google TV Freeplay insieme all'inventario premium di Xumo su Xumo Play, dispositivi Xumo e inventari di terzi su altre piattaforme. Questa mossa affronta la sfida della frammentazione nel panorama televisivo, fornendo agli inserzionisti un punto di accesso semplificato per raggiungere il pubblico in streaming.
Xumo attualmente gestisce oltre 1.750 canali di streaming su 20 piattaforme di intrattenimento in tutto il mondo, inclusi Google TV e Xfinity. L'azienda continua a rafforzare le proprie capacità pubblicitarie attraverso il suo crescente team pubblicitario guidato da Ying Wang, General Manager di Xumo Advertising.
Xumo, la plataforma de streaming en colaboración entre Comcast y Charter Communications, ha ampliado su asociación con Google TV Freeplay. Más allá de distribuir más de 160 canales de televisión en streaming gratuitos respaldados por publicidad (FAST) en Google TV Freeplay, Xumo ahora monetizará todos estos canales, que se marcarán como 'proporcionados por Xumo'.
Esta expansión permite a los anunciantes alcanzar audiencias de streaming a gran escala, ofreciendo los canales de Google TV Freeplay junto con el inventario premium de Xumo en Xumo Play, dispositivos Xumo y el inventario de terceros en otras plataformas. El movimiento aborda el desafío de la fragmentación en el panorama televisivo, proporcionando a los anunciantes un punto de entrada simplificado para llegar a las audiencias de streaming.
Xumo actualmente impulsa más de 1,750 canales de streaming en 20 plataformas de entretenimiento en todo el mundo, incluyendo Google TV y Xfinity. La empresa sigue fortaleciendo sus capacidades publicitarias a través de su creciente equipo de publicidad dirigido por Ying Wang, Gerente General de Xumo Advertising.
Xumo는 Comcast와 Charter Communications 간의 합작 투자로 운영되는 스트리밍 플랫폼으로, Google TV Freeplay와의 파트너십을 확장했습니다. Xumo는 이제 Google TV Freeplay에서 160개 이상의 무료 광고 지원 스트리밍 TV(Fast) 채널을 배포하는 것 외에도 이 모든 채널을 수익화할 것이며, 이 채널들은 'Xumo에서 제공'으로 브랜드화될 것입니다.
이 확장은 광고주들이 Google TV Freeplay 채널을 Xumo Play, Xumo 장치 및 다른 플랫폼의 제3자 인벤토리와 함께 제공함으로써 대규모 스트리밍 청중에게 도달할 수 있도록 합니다. 이 조치는 TV 환경의 단편화 문제를 해결하여 광고주들에게 스트리밍 청중에게 접근할 수 있는 단순한 진입점을 제공합니다.
Xumo는 현재 전 세계 20개 엔터테인먼트 플랫폼에서 1,750개 이상의 스트리밍 채널을 제공합니다. 회사는 Ying Wang이 이끄는 성장하는 광고팀을 통해 광고 역량을 계속 강화하고 있습니다.
Xumo, la plateforme de streaming en coentreprise entre Comcast et Charter Communications, a élargi son partenariat avec Google TV Freeplay. Au-delà de la distribution de plus de 160 chaînes de télévision en streaming gratuites soutenues par la publicité (FAST) sur Google TV Freeplay, Xumo va maintenant monétiser toutes ces chaînes, qui seront marquées comme 'proposées par Xumo'.
Cette expansion permet aux annonceurs d'atteindre des audiences de streaming à grande échelle en proposant les chaînes de Google TV Freeplay aux côtés de l'inventaire premium de Xumo sur Xumo Play, les appareils Xumo et l'inventaire tiers sur d'autres plateformes. Ce mouvement répond au défi de la fragmentation dans le paysage télévisuel, offrant aux annonceurs un point d'entrée simplifié pour atteindre les audiences de streaming.
Xumo propose actuellement plus de 1 750 chaînes de streaming sur 20 plateformes de divertissement dans le monde entier, y compris Google TV et Xfinity. L'entreprise continue de renforcer ses capacités publicitaires grâce à son équipe publicitaire en pleine croissance dirigée par Ying Wang, directeur général de Xumo Advertising.
Xumo, das Streaming-Plattform-Joint-Venture zwischen Comcast und Charter Communications, hat seine Partnerschaft mit Google TV Freeplay erweitert. Neben der Verbreitung von über 160 kostenlosen, durch Werbung unterstützten Streaming-TV (FAST)-Kanälen auf Google TV Freeplay wird Xumo jetzt alle diese Kanäle monetarisieren, die als 'bereitgestellt von Xumo' gekennzeichnet werden.
Diese Expansion ermöglicht es Werbetreibenden, Streaming-Publikum in großem Maßstab zu erreichen, indem sie Google TV Freeplay-Kanäle zusammen mit Xumos Premium-Inventar auf Xumo Play, Xumo-Geräten und Drittanbieter-Inventar auf anderen Plattformen anbieten. Diese Maßnahme spricht die Herausforderung der Fragmentierung in der Fernsehwelt an und bietet Werbetreibenden einen vereinfachten Zugangspunkt, um das Streaming-Publikum zu erreichen.
Xumo betreibt derzeit über 1.750 Streaming-Kanäle auf 20 Unterhaltungsplattformen weltweit, darunter Google TV und Xfinity. Das Unternehmen stärkt weiterhin seine Werbemöglichkeiten durch ein wachsendes Werbeteam unter der Leitung von Ying Wang, General Manager von Xumo Advertising.
- Expanded monetization opportunities through Google TV Freeplay channels
- Access to broader advertising inventory across multiple streaming platforms
- Strong distribution network with 1,750+ streaming channels across 20 platforms
- None.
Insights
The expanded partnership between Xumo and Google TV Freeplay represents a significant advancement in streaming advertising infrastructure. By consolidating the monetization of 160+ FAST channels under Xumo's management, this creates a powerful unified advertising platform that addresses the critical challenge of audience fragmentation in streaming media.
The strategic value lies in Xumo's ability to offer advertisers a single entry point to reach viewers across multiple streaming platforms, effectively creating a "one-stop-shop" for ad buyers. Think of it as building a central highway system connecting previously isolated communities - advertisers can now efficiently reach their target audiences without navigating multiple complex routes.
This consolidation is particularly valuable given Xumo's extensive reach across 1750 streaming channels on 20 platforms. The integration with Google TV Freeplay significantly enhances Xumo's advertising ecosystem, potentially driving higher CPMs through improved targeting capabilities and simplified media buying processes. For Comcast and Charter, this positions Xumo as a more formidable competitor in the streaming advertising market, potentially capturing a larger share of digital ad spending that continues to shift from traditional TV.
This partnership marks a strategic evolution in the FAST (Free Ad-Supported Television) landscape, addressing two critical market dynamics. First, it streamlines the fragmented streaming advertising ecosystem, which has been a significant barrier to entry for many advertisers. Second, it positions Xumo as a more prominent player in the streaming wars, leveraging its joint venture backing from Comcast and Charter to build a robust advertising infrastructure.
The monetization rights for Google TV Freeplay channels significantly expand Xumo's advertising inventory and market influence. This move could accelerate the shift of advertising dollars from traditional TV to streaming platforms, particularly benefiting Comcast's advertising revenue streams. For context, imagine this as creating a "digital Times Square" for streaming advertising - a centralized, high-traffic location where advertisers can efficiently reach their target audience.
Advertisers Can Now Buy Inventory Through Xumo on Google TV Freeplay, Giving Them a Simple Way to Reach Audiences at Scale
Facing increased fragmentation across the television landscape, advertisers are looking for the simplest, data-driven ways to find their audiences at scale. By offering Google TV Freeplay channels alongside its premium inventory on Xumo Play, Xumo devices, and third-party inventory on other streaming and TV platforms, Xumo is giving advertisers a simple point of entry to reach streaming audiences at scale.
“Advertisers know that streaming is the future of TV but reaching audiences holistically and at scale remains a challenge that can hinder more media investment,” says Ying Wang, General Manager, Xumo Advertising. “By adding Google TV Freeplay to Xumo’s growing list of inventory partners, we are making it easier than ever for advertisers to seamlessly reach incremental audiences across a variety of streaming platforms, far beyond FAST channels to smart TVs and other connected devices.”
The news comes as Xumo continues to bolster its advertising capabilities to support monetization across its growing inventory sources. Through its growing advertising team, led by Wang, Xumo continues to invest in its relationships with brands, agencies, and monetization partners.
In addition to offering a direct-to-consumer FAST service and next-generation streaming devices under the Xumo brand, Xumo powers over 1750 streaming channels across 20 entertainment platforms worldwide, including Google TV, Xfinity, and others.
Google TV is a trademark of Google LLC
About Xumo
Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise.
Powered by Comcast’s global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250106125888/en/
Media:
Emily Miller
Emily_Miller@comcast.com
Comcast Advertising
Source: Xumo
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