Xfinity Launches Ultimate Viewing Destination for Universal Pictures’ Wicked Across Devices
Comcast's Xfinity is launching an interactive entertainment destination for Universal Pictures' Wicked movie ahead of its November 22 theatrical release. Available across Xfinity X1, Xumo Stream Box, and Xumo TV, the platform offers fans an immersive experience including an interactive Oz timeline, behind-the-scenes content, music, and themed watchlists. Features include Elphaba and Glinda-inspired customization options, access to the movie soundtrack, trailers, and Stingray Karaoke singalongs. The destination, accessible via voice command, will continue to expand with exclusive cast and crew interviews as the premiere approaches.
Xfinity di Comcast sta lanciando una destinazione di intrattenimento interattiva per il film Wicked della Universal Pictures, in vista della sua uscita nelle sale il 22 novembre. Disponibile su Xfinity X1, Xumo Stream Box e Xumo TV, la piattaforma offre ai fan un'esperienza immersiva che include una linea temporale interattiva di Oz, contenuti dietro le quinte, musica e playlist a tema. Tra le caratteristiche, ci sono opzioni di personalizzazione ispirate a Elphaba e Glinda, accesso alla colonna sonora del film, trailer e karaoke di Stingray. La destinazione, accessibile tramite comandi vocali, continuerà ad espandersi con interviste esclusive a cast e troupe man mano che ci avviciniamo alla premiere.
Xfinity de Comcast está lanzando un destino de entretenimiento interactivo para la película Wicked de Universal Pictures, antes de su estreno en cines el 22 de noviembre. Disponible en Xfinity X1, Xumo Stream Box y Xumo TV, la plataforma ofrece a los fanáticos una experiencia inmersiva que incluye una línea de tiempo interactiva de Oz, contenido exclusivo detrás de cámaras, música y listas de reproducción temáticas. Las características incluyen opciones de personalización inspiradas en Elphaba y Glinda, acceso a la banda sonora de la película, tráileres y karaoke de Stingray. El destino, accesible mediante comandos de voz, seguirá expandiéndose con entrevistas exclusivas al elenco y al equipo a medida que se acerque el estreno.
콤캐스트의 Xfinity가 유니버설 픽처스의 영화 Wicked를 위한 인터랙티브한 엔터테인먼트 목적지를 11월 22일 극장 개봉에 맞춰 출시합니다. Xfinity X1, Xumo Stream Box, Xumo TV에서 이용 가능한 이 플랫폼은 팬들에게 인터랙티브한 오즈 타임라인, 비하인드 신 콘텐츠, 음악 및 테마별 재생 목록을 포함한 몰입형 경험을 제공합니다. 엘파바와 글린다에서 영감을 받은 커스터마이징 옵션, 영화 사운드트랙, 예고편 및 Stingray 노래방이 포함된 기능을 갖추고 있습니다. 음성 명령으로 접근 가능한 이 목적지는 프리미어가 다가옴에 따라 독점 캐스트 및 스태프 인터뷰로 계속 확장될 것입니다.
Xfinity de Comcast lance une destination de divertissement interactive pour le film Wicked de Universal Pictures, en prévision de sa sortie en salles le 22 novembre. Disponible sur Xfinity X1, Xumo Stream Box et Xumo TV, la plateforme offre aux fans une expérience immersive comprenant une chronologie interactive d'Oz, des contenus en coulisses, de la musique et des listes de lecture à thème. Les fonctionnalités incluent des options de personnalisation inspirées d'Elphaba et Glinda, l'accès à la bande sonore du film, des bandes-annonces et des karaokés Stingray. La destination, accessible par commande vocale, continuera de s'élargir avec des interviews exclusives du casting et de l'équipe à l'approche de la première.
Xfinity von Comcast startet ein interaktives Unterhaltungsziel für den Film Wicked von Universal Pictures, vor der Veröffentlichung im Kino am 22. November. Die Plattform, die auf Xfinity X1, Xumo Stream Box und Xumo TV verfügbar ist, bietet den Fans ein immersives Erlebnis mit einer interaktiven Oz-Zeitleiste, Behind-the-Scenes-Inhalten, Musik und thematischen Wiedergabelisten. Zu den Funktionen gehören an Elphaba und Glinda inspirierte Anpassungsoptionen, Zugriff auf den Filmsoundtrack, Trailer und Karaoke von Stingray. Das Ziel, das über Sprachbefehle zugänglich ist, wird weiterhin mit exklusiven Interviews mit Besetzung und Crew erweitert, während sich die Premiere nähert.
- Cross-platform content integration strengthening Comcast's entertainment ecosystem
- Strategic synergy between Comcast's media properties (Xfinity and Universal Pictures)
- Enhanced user engagement through interactive features and customization options
- None.
Destination Enables Fans to Immerse Themselves in All Things Oz Ahead of the Film’s November 22 Release, With Behind-the-Scenes Content, Music, Interviews, Interactive Features and More
Xfinity launches the ultimate entertainment destination for Wicked fans. (Photo: Business Wire)
“Wicked fandom runs deep across the nation, and we wanted to give our customers a destination where they can dive deep into the world of Oz as they get ready to see the film in theatres later this month,” said Brynn Lev, Vice President, Programming and Partnership, Comcast. “Our Wicked destination is a great example of how we can leverage the capabilities of our entertainment platform to connect customers to the things they love most – sports, film, music – in unique and engaging ways.”
Accessible by saying “Wicked” into the voice remote, the destination features:
- Interactive timeline of events: Starting with the publishing of L. Frank Baum’s landmark novel The Wonderful Wizard of Oz in 1900 and ending with the November 22 premiere of Wicked, customers can browse an immersive timeline of events highlighting all the biggest moments in a cultural phenomenon that has captivated fans for generations.
- Trailers, specials, music and more: The destination will bring together a host of other Wicked-related programming, offering customers quick access to the famous soundtrack, the movie trailer, behind-the-scenes content, singalongs with Stingray Karaoke, YouTube playlists of fans’ viral reactions to their first time watching the trailer and more.
- Watchlists inspired by Elphaba or Glinda: Customers looking to embrace their inner witch can enjoy Elphaba- and Glinda-inspired watchlists, each featuring a different collection of movies and shows with fiery women who aren’t afraid to use their unique personalities to challenge the status quo.
- Wicked themes on X1: Customers looking to take their fandom a step further can customize their X1 viewing experience with one of four Wicked-inspired themes. Each theme changes key navigation features, such as the selection highlight used to orient customers as they browse through the experience, as well as the icon in the playback bar used to mark a viewer’s place in a show or movie. Team Elphaba? Change to a green theme. Team Glinda? Make pink a key color of your browsing experience.
- More coming soon: As the premiere date approaches, Xfinity will continue to bolster the destination with new content and collections, including exclusive interviews with the cast and crew, such as director Jon M. Chu and the Wizard himself, actor Jeff Goldblum, to discuss all things Wicked.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Universal Pictures’ Wicked
One of the most beloved and enduring musicals on the stage, Wicked makes its journey to the big screen as a spectacular cinematic event this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in theaters on November 21, 2025.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning and Oscar®-nominated powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege who has yet to discover her true heart.
The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Olivier Award winner and Emmy nominee Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Wicked is produced by Marc Platt p.g.a. (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox.
Wicked is based on the generation-defining musical stage play with music and lyrics by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman & Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz.
The Broadway stage musical is produced by Marc Platt, Universal Pictures, the Araca Group, Jon B. Platt and David Stone.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241114950802/en/
Debbie Frey
215.983.0563
debbie_frey@comcast.com
Source: Comcast Corporation
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