ROCKIT™ APPLE PACKS A PUNCH WITH KUNG FU PANDA
Rockit Global, a New Zealand apple company, has launched a global marketing campaign in collaboration with Universal Products & Experiences for DreamWorks Animation's Kung Fu Panda Franchise. The campaign, which has already begun in several Asian markets, is set to launch in the Middle East as Rockit aims to expand its consumer brand.
The partnership includes in-store activations, special packaging, digital and social activity, events, promotions, and merchandise. Rockit plans to export around 200 million apples this year, nearly doubling last year's volume. Consumer awareness for Rockit is growing, with 88% of premium consumers surveyed stating they love the brand. The company is set to provide 12 months' supply from New Zealand in 2024, ensuring consistent quality worldwide.
Rockit Global, un'azienda neozelandese di mele, ha lanciato una campagna di marketing globale in collaborazione con Universal Products & Experiences per il Franchising di Kung Fu Panda di DreamWorks Animation. La campagna, già avviata in diversi mercati asiatici, è pronta a lanciarsi in Medio Oriente, poiché Rockit mira ad espandere il proprio marchio di consumo.
La partnership include attivazioni in negozio, confezioni speciali, attività digitali e social, eventi, promozioni e merchandise. Rockit prevede di esportare circa 200 milioni di mele quest'anno, quasi raddoppiando il volume dell'anno scorso. La consapevolezza dei consumatori per Rockit è in crescita, con l'88% dei consumatori premium intervistati che afferma di amare il marchio. L'azienda prevede di fornire approvvigionamenti per 12 mesi dalla Nuova Zelanda nel 2024, garantendo una qualità costante in tutto il mondo.
Rockit Global, una empresa de manzanas de Nueva Zelanda, ha lanzado una campaña de marketing global en colaboración con Universal Products & Experiences para la franquicia de Kung Fu Panda de DreamWorks Animation. La campaña, que ya ha comenzado en varios mercados asiáticos, está programada para lanzarse en el Medio Oriente, ya que Rockit busca expandir su marca de consumo.
La asociación incluye activaciones en tiendas, empaques especiales, actividades digitales y sociales, eventos, promociones y mercancías. Rockit planea exportar alrededor de 200 millones de manzanas este año, casi duplicando el volumen del año pasado. La conciencia del consumidor sobre Rockit está creciendo, con el 88% de los consumidores premium encuestados afirmando que aman la marca. La empresa está preparada para proporcionar un suministro de 12 meses desde Nueva Zelanda en 2024, asegurando una calidad constante en todo el mundo.
로킷 글로발(Rockit Global)이라는 뉴질랜드 사과 회사가 드림웍스 애니메이션의 쿵푸 팬더 프랜차이즈를 위해 유니버설 제품 및 경험과 협력하여 글로벌 마케팅 캠페인을 시작했습니다. 이미 여러 아시아 시장에서 시작된 이 캠페인은 로킷이 소비자 브랜드를 확장하고자 하는 중동에서도 런칭될 예정입니다.
이번 파트너십에는 매장 내 프로모션, 특별 포장, 디지털 및 소셜 활동, 이벤트, 프로모션 및 상품이 포함됩니다. 로킷은 올해 약 2억 개의 사과를 수출할 계획이며, 이는 작년의 물량을 거의 두 배로 늘리는 수치입니다. 로킷에 대한 소비자 인식이 증가하고 있으며, 조사에 응답한 프리미엄 소비자의 88%가 이 브랜드를 좋아한다고 응답했습니다. 회사는 2024년 뉴질랜드에서 12개월치 공급을 제공할 예정이며, 전 세계적으로 일관된 품질을 보장합니다.
Rockit Global, une entreprise néo-zélandaise spécialisée dans les pommes, a lancé une campagne marketing mondiale en collaboration avec Universal Products & Experiences pour la franchise Kung Fu Panda de DreamWorks Animation. La campagne, déjà commencée dans plusieurs marchés asiatiques, devrait être lancée au Moyen-Orient, Rockit cherchant à étendre sa marque de consommation.
Le partenariat comprend des activations en magasin, des emballages spéciaux, des activités numériques et sociales, des événements, des promotions et des marchandises. Rockit prévoit d'exporter environ 200 millions de pommes cette année, presque le double du volume de l'année dernière. La notoriété des consommateurs pour Rockit est en augmentation, avec 88% des consommateurs premium interrogés affirmant aimer la marque. L'entreprise prévoit de fournir un approvisionnement de 12 mois en provenance de Nouvelle-Zélande en 2024, garantissant une qualité constante dans le monde entier.
Rockit Global, ein neuseeländisches Apfelunternehmen, hat in Zusammenarbeit mit Universal Products & Experiences eine globale Marketingkampagne für die Kung Fu Panda Franchise von DreamWorks Animation gestartet. Die Kampagne, die bereits in mehreren asiatischen Märkten begonnen hat, wird im Nahen Osten gestartet, da Rockit beabsichtigt, seine Verbrauchermarke auszubauen.
Die Partnerschaft umfasst Aktivierungen im Geschäft, spezielle Verpackungen, digitale und soziale Aktivitäten, Veranstaltungen, Promotionen und Merchandising. Rockit plant, in diesem Jahr etwa 200 Millionen Äpfel zu exportieren, was fast eine Verdopplung des Volumens des letzten Jahres darstellt. Das Bewusstsein der Verbraucher für Rockit wächst, wobei 88 % der befragten Premium-Verbraucher angeben, dass sie die Marke lieben. Das Unternehmen plant, im Jahr 2024 eine Versorgung für 12 Monate aus Neuseeland bereitzustellen, um eine gleichbleibend hohe Qualität weltweit zu gewährleisten.
- Collaboration with popular Kung Fu Panda franchise to reach millions of new consumers
- Export volume expected to double to 200 million apples this year
- 88% of surveyed premium consumers love Rockit brand
- Expansion to 12 months' supply from New Zealand in 2024
- Growing international market presence and distribution channels
- None.
The global marketing campaign – which has already kicked off in
"Kung Fu Panda stands out as one of the world's leading animated properties, enabling us to reach millions of new consumers who are looking for fun, engaging products for the entire family to enjoy. Collaborating with Kung Fu Panda is another significant milestone towards our goal of becoming the world's most loved apple brand," said Rockit General Manager Global Marketing Julian Smith.
The partnership includes in-store activations, special Kung Fu Panda packaging on Rockit™ apple packs, digital and social activity, events, promotions and merchandise.
"We are really looking forward to launching the collaboration with our customers and industry partners as we gear up for our biggest season yet. We will export around 200 million apples this year - almost double last year's volume – to our ever-expanding network of international markets."
Consumer awareness for Rockit is also improving each year, with
Other global markets including
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Parks & Resorts, part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA). More information is available at universalproductsexperiences.com.
About DreamWorks Animation's KUNG FU PANDA FRANCHISE
Inspired by traditional martial arts and set in ancient China, Kung Fu Panda Franchise tells the epic tale of wide-eyed Po, whose love of kung fu is matched only by an insatiable appetite. The Academy Award®-nominated 2008 inaugural chapter became DreamWorks' highest-grossing original animated film. With the release of Kung Fu Panda 4, the film franchise has earned more than
About Rockit
Rockit began as a tiny seed of an idea 20 years ago. While the rest of the world was super-sizing their apples, we did the opposite. From Hawke's Bay,
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SOURCE Rockit
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