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Comcast Corporation, headquartered in Philadelphia, is the largest American multinational telecommunications and media conglomerate. With a core cable business servicing 63 million US homes and businesses, Comcast also owns NBCUniversal, Sky, CNBC, MSNBC, USA, Universal Studios, and more. Recently, Comcast announced a $1 million grant to The Arc of the United States to enhance digital equity and advocate for the IDD community.
Comcast NBCUniversal is celebrating Pride Month 2024 with various initiatives to support and highlight LGBTQ+ communities. Throughout the month, Xfinity's LGBTQ+ Film & TV destination will premiere new features, including curated content collections and customizable themes based on community flags. RuPaul's Drag Race All Stars will serve as guest editors, and premium LGBTQ+ networks will be unlocked weekly. Comcast Newsmakers will spotlight LGBTQ+ leaders, while NBCUniversal's 'Pride Is Universal' campaign will honor diverse identities. Additionally, Comcast is advancing digital equity through partnerships with LGBT Tech and local organizations, providing digital career resources, healthcare services, and mental health support. Employees will participate in Pride parades and events, including a national Pride Summit.
Comcast Business has entered into a strategic agreement with Starlink, the leader in Low Earth Orbit (LEO) satellite technology, to enhance its Managed Connectivity portfolio. This collaboration aims to deliver reliable connectivity solutions, especially for enterprises in underserved regions. By integrating Starlink's advanced satellite capabilities, Comcast Business seeks to address the unique connectivity challenges faced by companies with geographically dispersed locations. This partnership is designed to improve network redundancy and scalability, leveraging Starlink's vast satellite constellation to offer high-speed internet supporting various business applications.
Comcast and the U.S. Conference of Mayors (USCM) announced the winners of the Talent for Tomorrow: Digital Equity Challenge. The program awards $1.5 million to ten cities to support local workforce programs and close the digital skills gap.
Small cities Kinston, NC; Michigan City, IN; White Plains, NY; and York, PA will each receive $75,000. Medium-sized cities Cleveland, OH; Little Rock, AR; and Richmond, VA will each receive $150,000. Large cities Charlotte, NC; Los Angeles, CA; and Portland, OR will each receive $250,000.
The grants aim to grow digital training programs, focusing on under-resourced communities. The initiative is part of Comcast's Project UP and supports economic mobility and digital literacy.
Program highlights include digital literacy curriculums, augmented and virtual reality training, and career readiness activities.
The winners were selected by an independent panel of judges.
FreeWheel announced a new suite of programmatic capabilities for live streaming events, including the Olympic and Paralympic Games Paris 2024. The enhancements address key challenges in ad delivery during high-traffic events, such as minimizing latency and scaling server capacity. FreeWheel aims to increase advertiser diversity and provide a more personalized ad experience. Additionally, FreeWheel released a report on live TV trends and opportunities for advertisers, emphasizing the growing demand for live content and its impact on viewer engagement and community-building.
Yardi, a leader in real estate software, has partnered with Xfinity Communities to simplify move-ins by offering high-speed internet access through Yardi's RentCafe portal. This collaboration allows residents to select Xfinity Internet services during their move-in process, enhancing convenience and efficiency. Akshai Rao, Yardi's president of residential, emphasizes the importance of easy Wi-Fi sign-ups for a seamless move-in experience. Xfinity's high-speed connectivity is now integrated into RentCafe, aligning with the multifamily market's shift towards streamlined amenity offerings. Yardi aims to continually innovate to improve resident experiences and plans to introduce more services through RentCafe.
Comcast has completed a rural broadband expansion project in Stafford County, Virginia, as part of a public-private partnership initiated by the American Rescue Plan and supported by Virginia's Telecommunications Initiative (VATI). The project, which was announced in early 2022, connected nearly 700 additional homes with Comcast's Xfinity network. U.S. Treasury Secretary Janet Yellen and local officials joined Comcast for the project tour. Comcast is investing $1 billion through Project UP to deliver digital skills and connectivity, including $39 million for nonprofits in Virginia. Comcast aims to expand its network to over one million homes and businesses nationwide this year.
AudienceXpress, the Comcast-owned ad buying platform, has appointed Scott Collins as Head of U.S. Commercial Sales and Operations. Collins, an industry veteran with extensive experience in advertising media sales and ad tech, will oversee U.S. advertising sales, business operations, and inventory optimization. Reporting to Katy Loria, U.S. CRO of FreeWheel, Collins brings a wealth of knowledge from his previous roles at Blockgraph, AMC Networks, and NBCUniversal. This strategic addition aims to strengthen AudienceXpress's ability to connect advertisers with audiences across 60 million U.S. households.
Fox (Nasdaq: FOXA) has expanded its partnership with FreeWheel to enhance its dynamic ad insertion capabilities for College Football broadcasts on FOX. This collaboration will see FreeWheel serve as the primary monetization engine for Tubi and the entire One FOX portfolio, integrating with FOX's AdRise to streamline access to premium video ad inventory. This move aims to offer advertisers more targeted, contextually rich ad opportunities in live sports. FreeWheel's technology, including Beeswax, will create a unified pool of premium video ad inventory, making it more accessible to marketers.
Xfinity Rewards announces the return of its 'Summer of Movies' campaign, offering exclusive perks, discounts, and unique experiences to members. The campaign starts with a free movie, Harry Potter & the Sorcerer’s Stone, and includes $1 movie rentals, BOGO Fandango movie tickets for Despicable Me 4 from June 21 to July 7, and special ticket offers for Universal Orlando’s theme parks. Members can also enter the Ultimate Movie Night Sweepstakes to win a 50" smart TV and other entertainment gadgets. Xfinity Rewards is available to all Xfinity customers, who receive status-based perks depending on their membership tenure. For full details, visit Xfinity’s rewards page.
Comcast NBCUniversal has granted $1 million to The Arc of the United States to enhance its data infrastructure, digital literacy programs, and Spanish-language advocacy resources for people with intellectual and developmental disabilities (IDD). This two-year grant under Project UP aims to modernize data collection and analysis across nearly 600 chapters, improving service delivery and advocacy. Additionally, it supports translating educational resources into Spanish and expanding tech training to caregivers and family members. The grant will benefit chapters in Arizona, Colorado, Florida, Texas, and Virginia, impacting over 150 Spanish-speaking families and 2,500 individuals with IDD.
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