Comcast Launches New Free Streaming App The Network on Its Entertainment Platforms in Partnership With Actor/Entrepreneur/Activist John Leguizamo
Comcast (NASDAQ: CMCSA) has announced the launch of The Network, a new free, ad-supported streaming app, across its entertainment platforms including Xfinity X1, Flex, Xumo Stream Box, and Xumo TV. In partnership with actor John Leguizamo, The Network will offer exclusive original content, starting with the premium series 'The Green Veil'. To celebrate Hispanic Heritage Month, Xfinity will provide a special one-month ad-free experience of 'The Green Veil' from September 16th to October 15th.
The Network aims to streamline the streaming experience by offering a curated selection of high-quality originals. This initiative aligns with Comcast's commitment to providing diverse programming and capitalizing on the growing Hispanic market, which accounts for 24% of box office ticket sales and streaming subscribers in the US.
Comcast (NASDAQ: CMCSA) ha annunciato il lancio di The Network, una nuova app di streaming gratuita supportata da pubblicità, disponibile sulle sue piattaforme di intrattenimento tra cui Xfinity X1, Flex, Xumo Stream Box e Xumo TV. In collaborazione con l'attore John Leguizamo, The Network offrirà contenuti originali esclusivi, iniziando con la serie premium 'The Green Veil'. Per celebrare il Mese del Patrimonio Latino, Xfinity fornirà un'esperienza speciale senza pubblicità di 'The Green Veil' per un mese, dal 16 settembre al 15 ottobre.
The Network mira a semplificare l'esperienza di streaming offrendo una selezione curata di originali di alta qualità. Questa iniziativa si allinea con l'impegno di Comcast a fornire programmi diversificati e a capitalizzare sul crescente mercato ispanico, che rappresenta il 24% delle vendite di biglietti al botteghino e degli abbonati allo streaming negli Stati Uniti.
Comcast (NASDAQ: CMCSA) ha anunciado el lanzamiento de The Network, una nueva aplicación de streaming gratuita y soportada por publicidad, en sus plataformas de entretenimiento, incluyendo Xfinity X1, Flex, Xumo Stream Box y Xumo TV. En asociación con el actor John Leguizamo, The Network ofrecerá contenido original exclusivo, comenzando con la serie premium 'The Green Veil'. Para celebrar el Mes de la Herencia Hispana, Xfinity proporcionará una experiencia especial sin anuncios de 'The Green Veil' durante un mes, desde el 16 de septiembre hasta el 15 de octubre.
The Network tiene como objetivo simplificar la experiencia de streaming ofreciendo una selección curada de originales de alta calidad. Esta iniciativa se alinea con el compromiso de Comcast de ofrecer programación diversa y aprovechar el creciente mercado hispano, que representa el 24% de las ventas de entradas de cine y de suscriptores de streaming en EE. UU.
콤캐스트(NASDAQ: CMCSA)는 Xfinity X1, Flex, Xumo Stream Box 및 Xumo TV를 포함한 엔터테인먼트 플랫폼에서 새로운 무료 광고 지원 스트리밍 앱 The Network의 출시를 발표했습니다. 배우 존 레귀자모(John Leguizamo)와 협력하여 'The Green Veil' 프리미엄 시리즈를 시작으로 독점 오리지널 콘텐츠를 제공할 예정입니다. 히스패닉 유산의 달을 기념하여 Xfinity는 9월 16일부터 10월 15일까지 'The Green Veil'의 특별 광고 없는 한 달 체험을 제공합니다.
The Network는 고품질 오리지널 콘텐츠의 선별된 목록을 제공하여 스트리밍 경험을 간소화하는 것을 목표로 하고 있습니다. 이 이니셔티브는 Comcast의 다양한 프로그램 제공 및 성장하는 히스패닉 시장을 활용하려는 의지와 일치하며, 해당 시장은 미국에서 박스 오피스 티켓 판매와 스트리밍 구독자의 24%를 차지합니다.
Comcast (NASDAQ: CMCSA) a annoncé le lancement de The Network, une nouvelle application de streaming gratuite soutenue par la publicité, sur ses plateformes de divertissement, y compris Xfinity X1, Flex, Xumo Stream Box et Xumo TV. En partenariat avec l'acteur John Leguizamo, The Network proposera un contenu original exclusif, commençant par la série premium 'The Green Veil'. Pour célébrer le Mois du Patrimoine hispanique, Xfinity offrira une expérience spéciale sans publicité de 'The Green Veil' pendant un mois, du 16 septembre au 15 octobre.
The Network vise à simplifier l'expérience de streaming en proposant une sélection soigneusement choisie d'originaux de haute qualité. Cette initiative s'aligne avec l'engagement de Comcast à offrir une programmation diversifiée et à tirer parti du marché hispanique en pleine expansion, qui représente 24 % des ventes de billets au box-office et des abonnés au streaming aux États-Unis.
Comcast (NASDAQ: CMCSA) hat den Start von The Network angekündigt, einer neuen kostenlosen, werbefinanzierten Streaming-App, die auf seinen Unterhaltungsplattformen wie Xfinity X1, Flex, Xumo Stream Box und Xumo TV verfügbar sein wird. In Zusammenarbeit mit dem Schauspieler John Leguizamo wird The Network exklusive Originalinhalte anbieten, beginnend mit der Premium-Serie 'The Green Veil'. Zur Feier des Hispanic Heritage Month bietet Xfinity einen speziellen einmonatigen werbefreien Zugang zu 'The Green Veil' vom 16. September bis zum 15. Oktober an.
The Network zielt darauf ab, das Streaming-Erlebnis zu vereinfachen, indem eine kuratierte Auswahl hochwertiger Originals angeboten wird. Diese Initiative steht im Einklang mit Comcasts Engagement, vielfältige Programme anzubieten und vom wachsenden hispanischen Markt zu profitieren, der 24% der Ticketverkäufe an den Kinokassen und der Streaming-Abonnements in den USA ausmacht.
- Launch of a new free, ad-supported streaming app across Comcast's entertainment platforms
- Partnership with high-profile actor John Leguizamo, potentially attracting more viewers
- Targeting the fast-growing Hispanic market, which accounts for $3 trillion of US GDP
- Offering exclusive original content, differentiating from other streaming services
- Potential for increased ad revenue through curated advertising opportunities
- Increased competition in the crowded streaming market
- Potential cannibalization of existing Comcast streaming services
- Investment required for producing exclusive original content
In honor of Hispanic Heritage Month and as part of its commitment to providing best-in-class programming to diverse audiences, Xfinity will offer customers a special one-month ad-free experience of The Network’s premium original series “The Green Veil”
Seeking to declutter the streaming experience and endless scrolling audiences are often subjected to, The Network platform was recently launched by Aram Rappaport, founder of the creative ad agency The Boathouse, with Leguizamo on board as an equity partner in the enterprise. The Network will release a tightly selected number of premium originals, beginning with The Green Veil, a drama series executive produced and starring Leguizamo in his first leading role, Chivalry, a comedy series featuring Steve Coogan, and Kingdom of Dreams, a docuseries focused on the battle for supremacy in the world of high fashion.
The Green Veil is an eight-episode drama/thriller/sci-fi series which follows Leguizamo’s character, a government agent in the 1950s tasked with an unraveling secret mission that threatens to expose deeper secrets about the government’s attempt to separate Indigenous children from their families to prevent them from inheriting land. Leguizamo plays Gordon Rogers, an immigrant who came to
In honor of Hispanic Heritage Month and The Network’s Xfinity platform debut, The Green Veil will be offered to Xfinity customers ad-free for a seamless, uninterrupted viewing experience from September 16th to October 15th.
"This Hispanic Heritage Month, I am so incredibly proud to be partnering with Comcast to deliver free premium content from my new streaming platform The Network,” said Leguizamo. “It’s especially meaningful during this month, which highlights the achievements and subject matter across a range of issues within the community and beyond!"
According to research from McKinsey,
“This partnership with John Leguizamo and The Network highlights Xfinity’s ongoing commitment to connecting audiences with content that speaks to their unique interests,” said Loren Hudson, SVP and Chief Diversity Officer, Connectivity and Platforms, Comcast. “On the heels of launching NOWTV Latino earlier this summer, which makes it simple and convenient for customers to enjoy exceptional Hispanic entertainment, we are thrilled to once again celebrate and honor the rich legacy of Hispanic culture through impactful storytelling.”
Additionally, Leguizamo serves as a guest editor showcasing his Hispanic Heritage Month recommendations on Xfinity’s Latino destination, featuring Latinos on camera, including Julio Torres, Jay Hernandez, and Oscar Nunez, among others. Leguizamo’s other projects in partnership with Comcast NBCUniversal include the hit MSNBC series “Leguizamo Does America,” which has its season two premiere in 2025, and the documentary “John Leguizamo Live at Rikers,” currently available on Comcast’s Black Experience on Xfinity Channel and Xumo Play platforms.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About The Network
The Network is a new free, ad-supported premium streaming platform that launched in 2024 in the
The Networks first offerings were the drama series, The Green Veil starring John Leguizamo and the comedy series, Chivalry starring Steve Coogan and Sarah Solemani. The Network was created by filmmaker Aram Rappaport, founder of the creative ad-agency The Boathouse.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918759560/en/
William Bell
Comcast
William_Bell2@comcast.com
347.730.7758
Jesse Metres
Strategic Heights Media
Jesse@strategicheightsmedia.com
646.286.6589
The Network – SLATE PR
Andy Gelb / Ida Bo Frazier
310-461-0111
andy@slate-pr.com/ ida@slate-pr.com
Source: Comcast
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