'Abigail' Sinks Its Teeth Into Sustainability

Rhea-AI Summary

Universal Filmed Entertainment Group's GreenerLight Program, launched in 2023, aims to embed sustainability across filmmaking. Abigail, one of the first films in this initiative, focused on sustainable practices during its 2023 filming in Dublin, Ireland. With support from Screen Ireland, the team consolidated production at the Glenmaroon House, reducing emissions and using hybrid generators. They also donated leftover materials and replaced plastic props with reusable alternatives. The film featured GreenerLight branding in its credits to inspire industry-wide adoption of sustainable practices.

Positive

• Universal Filmed Entertainment Group's GreenerLight Program promotes sustainability across filmmaking.
• Abigail's production reduced emissions by consolidating filming locations and using hybrid generators.
• Leftover meals, costumes, and set materials were donated to the local community.
• The film replaced single-use plastic props with reusable alternatives.
• Abigail was the first to feature the GreenerLight logo and messaging in its credits, promoting sustainability.

Negative

• No specific financial benefits or impacts mentioned regarding sustainability efforts.

NORTHAMPTON, MA / ACCESSWIRE / June 7, 2024 / Abigail was one of the first films to participate in Universal Filmed Entertainment Group's recently launched GreenerLight Program, an initiative that aims to incorporate sustainability across the entire filmmaking process through development, production and distribution.

While filming in Dublin, Ireland in the summer of 2023, sustainability for Abigail was an all-hands-on-deck initiative. Universal Pictures leadership, the Universal Monsters team, the Radio Silence directing team, producers, and on-screen talent all acknowledged the importance of sustainability across the production.

They also had the support of Screen Ireland, which engages the local film industry to provide the tools and resources needed to reduce fuel, energy, and waste. Part of the Screen Ireland partnership included a sustainability case study, in hopes of inspiring other productions in Ireland to follow suit.

The team intentionally chose to film in fewer locations to reduce emissions associated with transportation and fuel. With one primary location for filming at the Glenmaroon House in Dublin, the film crew consolidated production and utilized sustainable technologies like hybrid generators. The film also donated leftover meals, costumes, and set materials to the local community.

The Abigail team also opted in for a sustainability script review to identify on-screen opportunities to encourage sustainable behaviors. For example, the production participated in the "Lights, Camera, Plastic?" campaign organized by Habits of Waste, which aims to reduce the portrayal of single-use plastics in film and television. By replacing plastic props with reusable alternatives, Abigail sought to change norms around the use of single-use plastics.

To further support sustainable behavior change, the production team captured behind-the-scenes footage and interviews with talent and crew to tell their story and help inspire others across the film and TV industry. Abigail was also the first film to feature the new GreenerLight logo and messaging in the end credits.

It was great to work with a studio that is putting serious resources into sustainability efforts. Universal allowed us to work with new vendors, trial new technologies to reduce carbon emissions, and work with different suppliers to reduce waste.

DARAGH GOAN

'Abigail' Sustainability Advisor

Launched in 2023, the GreenerLight Program is an initiative focused on embedding sustainability across the entire filmmaking process through development, production and distribution. Every greenlight package includes a film's sustainability plan, ensuring that sustainability is considered from the beginning, including script development, locations and set needs, as well as on-screen behaviors.

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Contact Info:
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SOURCE: Comcast Corporation

View the original press release on accesswire.com

FAQ

What is Universal Filmed Entertainment Group's GreenerLight Program?

The GreenerLight Program is an initiative launched in 2023 to embed sustainability across the entire filmmaking process through development, production, and distribution.

How did the film 'Abigail' contribute to sustainability?

Abigail's production consolidated filming locations, used hybrid generators, donated leftover materials, and replaced single-use plastic props with reusable alternatives.

Where was the film 'Abigail' primarily filmed?

The film was primarily filmed at the Glenmaroon House in Dublin, Ireland.

What support did 'Abigail' receive for its sustainability efforts?

The production received support from Screen Ireland, which provided tools and resources to reduce fuel, energy, and waste.

What campaign did 'Abigail' participate in to reduce single-use plastics?

Abigail participated in the 'Lights, Camera, Plastic?' campaign organized by Habits of Waste to reduce the portrayal of single-use plastics in film and television.