How the Clorox Company Delivers Innovative Experiences in 2024
Clorox has reported significant innovation achievements in 2024, reaching its 2025 goal of knowing 100M consumers ahead of schedule. The company implemented AI and data cloud technologies, reducing innovation discovery cycle time by 50% through its Digital Core platform.
Key developments include new collaborations with Walmart and Instacart for enhanced shopping experiences, and innovations across seven major brands including Burt's Bees, Clorox, and Glad. The company deployed a centralized cloud solution for first-party data management and enhanced personalized marketing.
While advancing sustainability initiatives, Clorox faced challenges including a cyberattack that impacted their 2030 plastic and waste reduction goals. The company continues to work with industry groups and supports Extended Producer Responsibility for global waste management.
Clorox ha riportato importanti risultati in termini di innovazione nel 2024, raggiungendo in anticipo il suo obiettivo per il 2025 di conoscere 100 milioni di consumatori. L'azienda ha implementato tecnologie di intelligenza artificiale e cloud dei dati, riducendo il tempo del ciclo di scoperta dell'innovazione del 50% attraverso la sua piattaforma Digital Core.
Tra i principali sviluppi ci sono nuove collaborazioni con Walmart e Instacart per migliorare l'esperienza di acquisto, e innovazioni in sette principali marchi tra cui Burt's Bees, Clorox e Glad. L'azienda ha attivato una soluzione cloud centralizzata per la gestione dei dati di prima parte e ha potenziato il marketing personalizzato.
Nell'avanzare con le iniziative di sostenibilità, Clorox ha affrontato sfide come un attacco informatico che ha impattato i suoi obiettivi di riduzione della plastica e dei rifiuti per il 2030. L'azienda continua a collaborare con gruppi del settore e supporta la Responsabilità Estesa del Produttore per la gestione globale dei rifiuti.
Clorox ha reportado logros significativos en innovación en 2024, alcanzando antes de lo previsto su objetivo de conocer a 100 millones de consumidores para 2025. La compañía implementó tecnologías de inteligencia artificial y nube de datos, reduciendo el tiempo del ciclo de descubrimiento de innovación en un 50% a través de su plataforma Digital Core.
Desarrollos clave incluyen nuevas colaboraciones con Walmart e Instacart para mejorar las experiencias de compra, e innovaciones en siete marcas principales que incluyen Burt's Bees, Clorox y Glad. La empresa desplegó una solución en la nube centralizada para la gestión de datos de primera parte y mejoró el marketing personalizado.
Mientras avanza en sus iniciativas de sostenibilidad, Clorox enfrentó desafíos como un ciberataque que afectó sus objetivos de reducción de plástico y residuos para 2030. La compañía continúa trabajando con grupos de la industria y apoya la Responsabilidad Extendida del Productor para la gestión global de residuos.
클로락스는 2024년에 혁신적인 성과가 있음을 보고하며, 2025년까지 1억 소비자를 조기에 파악하는 목표를 달성했습니다. 회사는 인공지능 및 데이터 클라우드 기술을 도입하여 Digital Core 플랫폼을 통해 혁신 발견 주기를 50% 단축했습니다.
주요 발전 사항에는 월마트와 인스타카트와의 새로운 협력이 포함되어 있으며, 이는 쇼핑 경험을 향상시키고, Burt's Bees, Clorox, Glad 등 7개 주요 브랜드 전반에 걸쳐 혁신이 이루어졌습니다. 이 회사는 1차 데이터 관리와 개인화된 마케팅을 강화하기 위해 중앙 집중식 클라우드 솔루션을 배포했습니다.
지속 가능성 이니셔티브를 추진하는 가운데, 클로락스는 2030년 플라스틱 및 폐기물 감소 목표에 영향을 미친 사이버 공격과 같은 도전에 직면했습니다. 이 회사는 산업 그룹과 협력하고 전 세계 폐기물 관리를 위한 확장된 생산자 책임을 지원하고 있습니다.
Clorox a rapporté des réalisations significatives en matière d'innovation en 2024, atteignant son objectif de 2025 de connaître 100 millions de consommateurs en avance. L'entreprise a mis en œuvre des technologies d'intelligence artificielle et de cloud de données, réduisant le temps du cycle de découverte d'innovation de 50 % grâce à sa plateforme Digital Core.
Parmi les développements clés, on trouve de nouvelles collaborations avec Walmart et Instacart pour améliorer l'expérience d'achat, ainsi que des innovations au sein de sept grandes marques, notamment Burt's Bees, Clorox et Glad. L'entreprise a déployé une solution cloud centralisée pour la gestion des données de première partie et a amélioré le marketing personnalisé.
Tout en faisant avancer ses initiatives de durabilité, Clorox a rencontré des défis, y compris une cyberattaque qui a impacté ses objectifs de réduction du plastique et des déchets en 2030. L'entreprise continue de travailler avec des groupes industriels et soutient la Responsabilité Élargie des Producteurs pour la gestion des déchets au niveau mondial.
Clorox hat 2024 bedeutende Innovationsleistungen gemeldet und bereits vorzeitig das Ziel erreicht, 100 Millionen Verbraucher bis 2025 zu kennen. Das Unternehmen setzte Künstliche Intelligenz und Cloud-Daten-Technologien ein und reduzierte die Innovationsentdeckungszeit um 50% durch seine Digital Core-Plattform.
Zu den wichtigsten Entwicklungen gehören neue Kooperationen mit Walmart und Instacart, um das Einkaufserlebnis zu verbessern, sowie Innovationen in sieben großen Marken, darunter Burt's Bees, Clorox und Glad. Das Unternehmen setzte eine zentralisierte Cloud-Lösung für das Management von Erstdaten ein und verbesserte das personalisierte Marketing.
Bei der Fortführung seiner Nachhaltigkeitsinitiativen sah sich Clorox Herausforderungen gegenüber, darunter ein Cyberangriff, der die Ziele zur Reduzierung von Plastik und Abfall bis 2030 beeinträchtigte. Das Unternehmen arbeitet weiterhin mit Branchenverbänden zusammen und unterstützt die erweiterte Produzentenverantwortung für das globale Abfallmanagement.
- Achieved 2025 goal of knowing 100M consumers ahead of schedule
- Reduced innovation discovery cycle time by 50% through AI implementation
- Launched strategic partnerships with Walmart and Instacart
- Introduced innovations across seven major brands
- Cyberattack disrupted progress toward 2030 plastic and waste reduction goals
- Facing challenges in accessing high-quality post-consumer recycled plastic
- recycling infrastructure affecting packaging sustainability goals
NORTHAMPTON, MA / ACCESSWIRE / December 4, 2024 / The Clorox Company
With a deep understanding of consumer megatrends and utilization of advanced technologies like AI and data clouds, this year Clorox continued to drive enduring innovation across our products, supply chain and business operations.
FY24 HIGHLIGHTS
Achieved our 2025 goal of knowing 100M consumers, helping us gain informed insights, deliver greater personalization to consumers and improve marketing return on investment.
Launched new collaborations with Walmart and Instacart to create personalized, more frictionless and farther-reaching shopping experiences.
Reduced our cycle time on innovation discovery by
50% through implementation of AI- and generative AI-enabled Digital Core to build bigger ideas faster.Introduced innovation across seven major brands to meet consumers' needs and support their well-being, including new products from Burt's Bees, Clorox, Glad and more.
New technologies and deeper insights are the key to innovation at Clorox. Modern AI-powered tools are boosting our agility, enabling us to learn from consumers at scale and bring exciting new products to market faster."
Oksana Sobol
Insights Lead
GETTING TO KNOW 100 MILLION CONSUMERS
This year we met and surpassed our goal to know 100 million consumers, enabling better insights so we can meet consumers' needs wherever they are in their journey and whenever they're most receptive to hearing from us. To reach this milestone, we implemented a centralized cloud solution that allows us to store, enrich and activate our first-party data in a privacy-compliant manner. In powerful combination with our new digital asset management tool, the result is more personalized content and effective brand engagement across our entire portfolio of brands.
What does it look like in action? During cold and flu season, our Clorox brand adopted a new approach to authentically connecting with consumers. We leveraged data to gain a nuanced understanding of consumer needs, applying advanced AI algorithms to monitor signals across social media platforms, consumer reviews and market trends. This allowed us to gauge consumer sentiments and to identify their current and emerging needs. Then, we tailored our marketing outreach for maximum relevance and impact, with choiceful decisions about targeted digital advertising, influencer partnerships and how we place products in retail environments.
HARNESSING SUSTAINABLE INNOVATION TO TACKLE PLASTIC WASTE
Minimizing waste is top of mind as we formulate, manufacture and package our products, because delivering value to our consumers means helping them reduce the environmental impact left behind.
While we are proud of our work to reduce packaging waste, we remain realistic about the challenges, including a cyberattack which disrupted near-term plans to advance our 2030 plastic and waste reduction goals. We are taking stock of our goal progress while considering controllable as well as dynamic factors that will impact our ability to achieve them. This includes access to high-quality, post-consumer recycled plastic, limited recycling infrastructure and packaging technology, particularly for film and flexible materials that are not recyclable.
As we re-assess our goals, we continue to integrate sustainability into our business. Our business units have developed plans to enhance the sustainability of packaging for their product portfolios and have tailored sustainability targets that advance our overall enterprise goals. In recent years we also advanced the circularity of our product portfolio by introducing packaging formats across Brita, Clorox and Burt's Bees products that enable consumers to refill and reuse primary packaging.
Recognizing that progress does not happen in a vacuum, our company continues to collaborate and advance solutions with industry groups, including the Association of Plastic Recyclers, CDP, Ellen MacArthur Foundation's New Plastics Economy, rePurpose Global and the U.S. Plastics Pact. We also support Extended Producer Responsibility (EPR), which is critical for advancing waste management globally. We are doing our part to advocate in favor and support EPR through our participation in AMERIPEN, Circular Action Alliance and the Consumer Brands Association.
Learn more about Clorox's broader business wins and social impact efforts in its full 2024 Annual Report.
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
Contact Info:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
Email: info@3blmedia.com
SOURCE: The Clorox Company
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