Brita Champions Access to Safer Water
Brita, a Clorox Company brand, is actively addressing water safety concerns through partnerships with U.S. municipalities affected by lead contamination. With over 280 partnerships nationwide, Brita provides Elite filters that remove 99% of lead from drinking water. The initiative, launched in 2019, helps communities access safer water while infrastructure upgrades are pending. A notable example includes collaboration with Cook County, Chicago, distributing over 80,000 coupons for free Brita Elite filters to Medicaid enrollees. The EPA estimates 9.2 million lead service lines remain active across the country, posing significant health risks, particularly to young children.
Brita, un marchio della Clorox Company, sta affrontando attivamente le preoccupazioni sulla sicurezza dell'acqua attraverso collaborazioni con i municipi statunitensi colpiti dalla contaminazione da piombo. Con oltre 280 partnership a livello nazionale, Brita fornisce filtri Elite che rimuovono il 99% del piombo dall'acqua potabile. L'iniziativa, lanciata nel 2019, aiuta le comunità ad accedere a acqua più sicura mentre sono in attesa aggiornamenti delle infrastrutture. Un esempio significativo include la collaborazione con la Contea di Cook, Chicago, che ha distribuito oltre 80.000 coupon per filtri Brita Elite gratuiti ai beneficiari di Medicaid. L'EPA stima che ci siano ancora 9,2 milioni di linee di servizio al piombo attive in tutto il paese, rappresentando notevoli rischi per la salute, in particolare per i bambini piccoli.
Brita, una marca de Clorox Company, está abordando activamente las preocupaciones sobre la seguridad del agua a través de asociaciones con municipios de EE. UU. afectados por la contaminación por plomo. Con más de 280 asociaciones en todo el país, Brita ofrece filtros Elite que eliminan el 99% del plomo del agua potable. La iniciativa, lanzada en 2019, ayuda a las comunidades a acceder a agua más segura mientras se esperan las mejoras de infraestructura. Un ejemplo notable incluye la colaboración con el Condado de Cook, Chicago, que distribuyó más de 80,000 cupones para filtros Brita Elite gratuitos a los beneficiarios de Medicaid. La EPA estima que aún hay 9.2 millones de líneas de servicio de plomo activas en el país, lo que representa riesgos significativos para la salud, especialmente para los niños pequeños.
Brita는 Clorox Company의 브랜드로, 납 오염의 영향을 받는 미국 지방 자치단체와 파트너십을 통해 수돗물 안전 문제에 적극적으로 대응하고 있습니다. 280개 이상의 전국적인 파트너십을 통해 Brita는 음용수에서 99%의 납을 제거하는 Elite 필터를 제공합니다. 2019년에 시작된 이 이니셔티브는 인프라 업그레이드가 진행 중인 동안 커뮤니티가 더 안전한 물에 접근할 수 있도록 돕습니다. 대표적인 사례로, 시카고의 쿡 카운티와 협력하여 메디케이드 가입자에게 80,000개 이상의 무료 Brita Elite 필터 쿠폰을 배포한 것이 있습니다. EPA는 전국에 여전히 920만 개의 납 서비스 라인이 활성화되어 있어, 특히 어린이에게 심각한 건강 위험을 초래한다고 추정하고 있습니다.
Brita, une marque de Clorox Company, s'attaque activement aux préoccupations concernant la sécurité de l'eau à travers des partenariats avec des municipalités américaines touchées par la contamination au plomb. Avec plus de 280 partenariats à l'échelle nationale, Brita fournit des filtres Elite qui éliminent 99 % du plomb de l'eau potable. L'initiative, lancée en 2019, aide les communautés à accéder à une eau plus sûre pendant que des améliorations d'infrastructure sont en attente. Un exemple notable inclut la collaboration avec le comté de Cook, à Chicago, qui a distribué plus de 80 000 coupons pour des filtres Brita Elite gratuits aux bénéficiaires de Medicaid. L'EPA estime qu'il reste encore 9,2 millions de conduites de service au plomb actives dans le pays, ce qui pose des risques significatifs pour la santé, en particulier pour les jeunes enfants.
Brita, eine Marke von Clorox Company, geht aktiv auf die Bedenken hinsichtlich der Wassersicherheit ein, indem sie Partnerschaften mit von Blei kontaminierten US-Gemeinden eingeht. Mit über 280 Partnerschaften im ganzen Land bietet Brita Elite-Filter an, die 99% des Blei aus Trinkwasser entfernen. Die 2019 gestartete Initiative hilft Gemeinschaften, während auf Instandsetzungsmaßnahmen gewartet wird, auf sichereres Wasser zuzugreifen. Ein bemerkenswertes Beispiel ist die Zusammenarbeit mit Cook County, Chicago, bei der über 80.000 Gutscheine für kostenlose Brita Elite-Filter an Medicaid-Empfänger verteilt wurden. Die EPA schätzt, dass im ganzen Land immer noch 9,2 Millionen Bleirohre aktiv sind, was erhebliche Gesundheitsrisiken, insbesondere für kleine Kinder, darstellt.
- Strong market position as leader in at-home water filtration for over 30 years
- Established partnerships with 280+ municipalities across the U.S.
- Product effectiveness proven with 99% lead removal certification
- Large-scale distribution program in Chicago with 80,000 filter coupons
- None.
NORTHAMPTON, MA / ACCESSWIRE / November 21, 2024 / The Clorox Company
Clorox's environmental, social and governance goals are integrated into our IGNITE strategy because we believe they create value for our company, brands, people and communities. We've focused on areas where we can make the biggest impact, and much of our progress is realized through the work of our purpose-driven brands.
Helping communities in need is an integral part of Clorox's purpose to champion people to be well and thrive, and Brita's efforts to champion access to filtered drinking water is an important contribution to these efforts. We spoke with Dan Tudesco, associate director of community water systems, about how Brita is partnering with cities impacted by potential lead exposure from aging water service lines to supply product solutions for their residents while critical, long-term infrastructure projects are underway.
Why is this issue top of mind for Brita?
Water contaminant reduction, specifically lead, remains a critical need for consumers and communities, as the EPA estimates that up to 9.2 million lead service lines, which deliver water to communities across the country, remain in the ground today. Lead contamination in drinking water presents serious health risks, with recent studies showing that lead poisoning is particularly dangerous for young children who can experience significant lifelong impacts as a result.
While we wait on the much-needed lead line infrastructure replacements in the years to come, Brita is dedicated to working with cities and towns across America to help them provide more immediate, sustainable relief as part of the brand's commitment to equitable access to clean water and making water better for people and the planet.
How is Brita working with U.S. municipalities to support access to clean drinking water?
Since launching this initiative in 2019, we've seen firsthand the impact that proactive solutions can have to help keep residents confident that their drinking water is safe while this important work is underway. Through this initiative, municipalities are able to purchase lead-reducing Brita Elite filters and supply them to impacted communities. With more than 280 partnerships across the U.S., we're working to ensure families aren't forced to turn to more expensive and wasteful alternatives like single-use plastic bottles.
A great example of this work is our ongoing partnership with Cook County in Chicago, alongside a local retailer in the area, to issue more than 80,000 coupons for free Brita Elite filters and pitchers to Medicaid-enrolled residents in the area.
Why is Brita uniquely able to help bridge the clean water gap in these communities?
As the leader in at-home water filtration products for more than 30 years, Brita offers the only certified point-of-use lead-reducing filter that lasts for 120 gallons of use (or up to six months assuming normal usage) and removes
By providing residents access to Brita Elite filtration, these partnerships allow municipal water systems to mobilize quickly, proactively and affordably to help their communities. We also offer our municipal partners a wide variety of communications tools and collateral to educate and communicate to residents about immediate, safe water solutions.
How else is Brita taking steps to address this issue?
While there is much more work ahead, we know that collaborating with engaged associations and other impactful organizations is crucial in effectively addressing water pollution challenges. In addition to partnering with cities in need, Brita also works closely with reputable trade associations like the American Water Works Association and Water Quality Association to ensure communities have the resources they need to access clean water solutions.
Brita is also working directly with the EPA to identify and highlight best-in-class communities, like Denver, that have already successfully implemented filtration programs to serve as examples for cities that are still at the starting line in their lead replacement journeys. We are hopeful these examples will serve as a potential template that will allow other cities to easily follow existing best practices.
Most recently, Brita commissioned a new study from Corona Environmental Consulting to show that point-of-use filtration systems are an immediate, effective lead reduction strategy to address potential widespread public water system contamination across the U.S. With benefits greatly outweighing the costs, this information is critical for municipalities updating infrastructure under the Environmental Protection Agency's Lead and Copper Rule Improvement.
For more information about partnering with Brita on water solutions for your city, visit brita.com/muni.
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
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SOURCE: The Clorox Company
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FAQ
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