Brita Celebrates World Ocean Day With New Beach-Cleaning Bot
Brita, a brand under The Clorox Company, has introduced a new beach-cleaning robot named BeBot in celebration of World Ocean Day. This fully electric and remotely operated robot can clean up to 32,000 square feet of beach per hour, collecting litter without disrupting the sand. The litter is analyzed and recycled when possible, with insights used to raise awareness about plastic pollution. Unveiled on Earth Day in partnership with Detroit and the Council of the Great Lakes Region, the BeBot initiative received support from Midwest retailer Meijer and will operate on Belle Isle in the Detroit River from April to October 2024.
- Brita has launched BeBot, a fully electric, remote-controlled beach-cleaning robot.
- BeBot cleans up to 32,000 square feet of beach per hour.
- The robot's litter collection efforts help raise awareness about plastic pollution.
- The initiative is part of the largest deployment of eco-friendly devices across multiple states.
- BeBot's operation on Belle Isle in the Detroit River is funded by The Clorox Company and supported by Meijer.
- The BeBot initiative runs from April to October 2024, demonstrating a long-term commitment.
- Partnerships with city officials and environmental organizations increase project credibility and impact.
- The initiative relies on funding and support which may not be sustainable long-term.
- The BeBot's deployment is to specific regions, potentially missing broader environmental impacts.
- There is a dependency on external partners for data analysis and recycling efforts.
NORTHAMPTON, MA / ACCESSWIRE / June 11, 2024 / The Clorox Company
By Laura Keller, Brand Experience Integrator
Brita's efforts to make water better for people and the planet have come to life in the form of a beach-cleaning robot.
Fully electric and operated remotely, the BeBot - the newest innovation in litter removal technology - will comb beaches and remove litter of all shapes and sizes, including food wrappers, cigarette butts, aluminum cans and plastic water bottles. It cleans 32,000 square feet per hour, raking through sand without disrupting the beach environment. Removed litter collects in the BeBot's basket and is analyzed by partners to understand potential sources and recycle what's possible. Insights from the initiative are being used to raise awareness of plastic litter threats to coastal communities and to engage consumers and policymakers in finding solutions to plastic waste.
The litter removal robot, unveiled on Earth Day in partnership with the city of Detroit and Council of the Great Lakes Region, was made possible by generous funding from The Clorox Company and support from Midwest retailer Meijer. This initiative is part of the largest deployment of eco-friendly and remote-controlled devices across multiple states in the region. Our company's investment will support the deployment of the BeBot on Belle Isle in the Detroit River for the 2024 season, which runs from April to October.
To see the BeBot in action and find out more about the BeBot initiative, visit the Belle Isle Conservancy website.
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
Contact Info:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
Email: info@3blmedia.com
SOURCE: The Clorox Company
View the original press release on accesswire.com
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