Hidden Valley Ranch Dips into Designer Fashion with Exclusive MELKE Collab
Hidden Valley Ranch announced its first luxury fashion collaboration with MELKE designer Emma Gage, launching during New York Fashion Week as part of MELKE's Fall/Winter 2025 collection. The collaboration features five custom ranch-inspired pieces, including two cardigans, a knit vest, a blouse, and pants.
The collection incorporates geometric patterns inspired by the Hidden Valley Ranch bottle and seasoning packet designs. Pieces will be available for purchase on HiddenValleyRanch.com, melkenyc.com, and select retailers nationwide in fall 2025, with prices ranging from $240 to $1,000.
Hidden Valley Ranch ha annunciato la sua prima collaborazione di moda di lusso con la stilista MELKE Emma Gage, che sarà lanciata durante la Settimana della Moda di New York come parte della collezione Autunno/Inverno 2025 di MELKE. La collaborazione presenta cinque pezzi personalizzati ispirati al ranch, tra cui due cardigan, un gilet in maglia, una blusa e pantaloni.
La collezione incorpora motivi geometrici ispirati al design delle bottiglie e dei pacchetti di condimenti di Hidden Valley Ranch. I pezzi saranno disponibili per l'acquisto su HiddenValleyRanch.com, melkenyc.com e in alcuni rivenditori selezionati a livello nazionale nell'autunno del 2025, con prezzi che variano da $240 a $1,000.
Hidden Valley Ranch anunció su primera colaboración de moda de lujo con la diseñadora MELKE Emma Gage, que se lanzará durante la Semana de la Moda de Nueva York como parte de la colección Otoño/Invierno 2025 de MELKE. La colaboración presenta cinco piezas personalizadas inspiradas en el rancho, incluyendo dos cárdigans, un chaleco de punto, una blusa y pantalones.
La colección incorpora patrones geométricos inspirados en los diseños de botellas y paquetes de condimentos de Hidden Valley Ranch. Las piezas estarán disponibles para la compra en HiddenValleyRanch.com, melkenyc.com y en minoristas seleccionados a nivel nacional en el otoño de 2025, con precios que oscilan entre $240 y $1,000.
히든밸리 랜치는 디자이너 MELKE 엠마 게이지와의 첫 번째 고급 패션 협업을 발표했습니다. 이 협업은 MELKE의 2025년 가을/겨울 컬렉션의 일환으로 뉴욕 패션 위크 동안 출시됩니다. 협업에는 두 개의 가디건, 니트 조끼, 블라우스 및 바지가 포함된 다섯 개의 맞춤형 농장 영감을 받은 조각이 포함되어 있습니다.
컬렉션은 히든밸리 랜치의 병과 조미료 패킷 디자인에서 영감을 받은 기하학적 패턴을 통합합니다. 제품은 히든밸리랜치.com, melkenyc.com 및 전국의 선택된 소매점에서 2025년 가을에 구매할 수 있으며, 가격은 $240에서 $1,000 사이입니다.
Hidden Valley Ranch a annoncé sa première collaboration de mode de luxe avec la designer MELKE Emma Gage, qui sera lancée lors de la New York Fashion Week dans le cadre de la collection Automne/Hiver 2025 de MELKE. La collaboration propose cinq pièces sur mesure inspirées du ranch, notamment deux gilets, un pull en tricot, une blouse et un pantalon.
La collection intègre des motifs géométriques inspirés des designs des bouteilles et des sachets d'assaisonnement de Hidden Valley Ranch. Les pièces seront disponibles à la vente sur HiddenValleyRanch.com, melkenyc.com et chez certains détaillants sélectionnés à l'échelle nationale à l'automne 2025, avec des prix allant de $240 à $1,000.
Hidden Valley Ranch hat seine erste Luxux-Mode-Kollaboration mit der Designerin MELKE Emma Gage bekannt gegeben, die während der New Yorker Modewoche als Teil der Herbst/Winter-Kollektion 2025 von MELKE gestartet wird. Die Zusammenarbeit umfasst fünf maßgeschneiderte Stücke, inspiriert vom Ranch-Lebensstil, darunter zwei Cardigans, eine Strickweste, eine Bluse und eine Hose.
Die Kollektion enthält geometrische Muster, die von den Designs der Hidden Valley Ranch-Flasche und den Gewürzpackungen inspiriert sind. Die Stücke werden ab Herbst 2025 auf HiddenValleyRanch.com, melkenyc.com und bei ausgewählten Einzelhändlern im ganzen Land erhältlich sein, mit Preisen von $240 bis $1,000.
- New revenue stream through luxury fashion merchandise sales ($240-$1,000 per item)
- Brand expansion into luxury fashion market enhancing visibility
- Strategic partnership with emerging fashion designer during New York Fashion Week
- High price points ($240-$1,000) may limit market reach
- collection size (only 5 pieces) restricting revenue potential
The collaboration includes custom ranch-inspired pieces created by MELKE designer, Emma Gage
Spearheaded by designer and life-long ranch lover Emma Gage, the collab brings together two brands that like to think outside of the box. Gage tapped her Midwestern roots and love for potlucks and supper clubs as inspiration for the unique collaboration, intertwining MELKE's bold, nostalgic storytelling with the fun and flavorful Hidden Valley Ranch aesthetic that fans know and love.
"Hidden Valley Ranch has long been a staple in my house – both in my home state of
The Hidden Valley Ranch x MELKE collaboration includes five made-to-last, collectible pieces consisting of two cardigans, a knit vest, a blouse and a pair of pants. Gage reinterpreted both the iconic Hidden Valley Ranch bottle to create vibrant geometric patterns and the brand's seasoning packet for a whimsically artistic twist on family recipe nostalgia.
"MELKE's fall collection is an authentic, fun and fashionable way to express America's love for ranch during fashion week," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we heard Emma was such a genuine fan of Hidden Valley, we knew the collection would come together as tastefully as ranch and potlucks."
Pieces from the collection will be available for purchase on HiddenValleyRanch.com, melkenyc.com and select retailers nationwide this fall with prices ranging between
For more information about the Hidden Valley Ranch x MELKE collection and to keep up on all things MELKE, follow the brand on Instagram @melkenyc or visit melkenyc.com. For more from Hidden Valley Ranch, follow the brand @hidden.valley or visit hiddenvalley.com.
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the nation's original ranch dressing brand and America's favorite ranch.*Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Recipe Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
ABOUT MELKE®
Emma Gage launched MELKE in 2020, creating joyful collections of knitwear, separates, dresses, and accessories through small-scale production practices. MELKE empowers the wearer through colorful, "seriously unhinged" designs. Focused on individuality and freedom, each piece expresses Emma's fluid approach to slow fashion. Refusing to allow high standards for sustainability get in the way of her exuberant vision, she creates made-to-last collectibles with an unrestrained love for the planet and its people.
*Based on IRI unit sales data for L52WE 8/25/24.
CLX-B
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SOURCE Hidden Valley® Ranch
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