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Dead Daisies Guitarist Doug Aldrich Turns His Videoconferencing Up To 11 With ClearOne Aura AV Solution

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Doug Aldrich, renowned guitarist of The Dead Daisies, highlights the importance of advanced audio and video technology in modern music during a recent virtual interview. He emphasizes that utilizing ClearOne's products, including the Versa 50 system and UNITE cameras, has significantly enhanced his virtual presence and performance. Aldrich's upgraded studio setup allows for high-quality video and audio, improving interactions with fans and collaborators. He advocates for musicians to embrace such technologies to create better virtual experiences and maximize promotional opportunities.

Positive
  • Doug Aldrich upgraded his home studio with ClearOne's Versa 50 system, enhancing video and audio quality for virtual performances.
  • The new AV setup features the UNITE 200 PTZ camera, allowing 60 fps at 1080p, improving viewer engagement during performances.
  • ClearOne products provide professional-grade solutions, enabling musicians to present themselves effectively in virtual scenarios.
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“It’s about putting on the best performance I can, regardless of venue,” Aldrich emphasizes.

SALT LAKE CITY--(BUSINESS WIRE)-- As one of the world’s premier metal guitarists, Doug Aldrich of The Dead Daisies isn’t shy about what it takes to keep up in the modern music business. Recently, just days before he was interviewed virtually by Metal Hammer, a German magazine covering the metal music scene, he spoke about how ClearOne’s cutting-edge audio and video capture technologies have become vital to his daily routine.

After speaking with ClearOne sales to determine what products would best suit his needs, Aldrich outfitted his home studio with a Versa 50 plug-and-play system. (Photo: Business Wire)

After speaking with ClearOne sales to determine what products would best suit his needs, Aldrich outfitted his home studio with a Versa 50 plug-and-play system. (Photo: Business Wire)

“Making music and being a successful self-promoter have always been a function of what technology is available, so keeping up with technology is fundamental to our business,” he explained. “The basic idea is that we should leverage all available tools to play better, sound better and look better, and today, video and audio quality for video calls can be a big part of that equation.”

Having recently completed a short UK tour and looking forward to a 26-show European tour in February and March of 2022, Aldrich is keeping busy with virtual practices, meetings and promotional interviews that reinforce the vital role video collaboration plays for modern professional musicians. Even so, he hadn’t thought much about the quality of his audio and video during virtual sessions because it seemed to be ‘good enough’, and equivalent to the quality of everyone else’s appearances.

“I had heard about some better technology, but I didn’t feel it was necessary until I was on a call with someone else who already had it,” he said. “When I saw how sharp they looked, and how clear they sounded, a siren went off in my head that my built-in webcam and microphone could be hurting my appearances and essentially that the newest tools really could make a significant difference in my daily professional life.”

After speaking with a ClearOne rep to determine what products would best suit his needs, Aldrich outfitted his home studio with a Versa™ 50 package with a UNITE® 50 PTZ camera and CHAT® 150 USB speakerphone package and an additional UNITE 200 PTZ camera to guarantee stellar quality and provide pro-level features including as remote-controlled zoom and 60 fps capability at 1080p resolution. The UNITE 200 PTZ is perfect for capturing Aldrich’s prolific guitar skills during virtual fan events or possible instructional videos.

Doug has some of the fastest hands in the business, and being able to record and broadcast at 60 frames per second means he can more clearly show his rapid movements and allow viewers to more effectively slow the video to follow along. Paired with the ClearOne UNITE 50 camera and CHAT 150 speakerphone, his new, powerful AV setup allows more creativity and far better appearance and sound than the basic webcam setup most people are still using.

All in all, staying up-to-date on the latest collaboration gear can help musicians create new opportunities and present themselves in the best possible light to promoters, media and fans, with the added benefit of enabling sharp, fluid virtual jam sessions with band members.

“Whether I’m promoting a tour, working on new songs, meeting with my manager or doing a live Q&A with fans, I’ve got to have confidence that the gear is going to work every time and give everyone on the other side the sense that they are sitting in the room with me,” Aldrich said. “And then if I want to pan the camera down to show my fingers, I can give viewers an experience they aren’t likely to get from other performers. It’s about putting on the best performance I can, regardless of venue.”

ClearOne Aura™ offers a comprehensive range of Good, Better, Best packages of enterprise quality audio, video, audio-video home office solutions options and a free COLLABORATE® Space lifetime subscription, the award-winning video collaboration app. The ClearOne Aura Versa 50 videoconferencing system is a small, portable package that combines a UNITE 50 4K ePTZ camera with remote-controlled pan, tilt and 4x zoom, and a CHAT 150 USB speakerphone that provides crystal-clear HDConference® audio quality.

The UNITE 50 4K ePTZ camera and CHAT 150 speakerphone are small enough to toss in a briefcase, providing a professional-grade long-term solution with excellent value and performance regardless of changing work environments.

Looking forward, Aldrich expects virtual collaborations and performances to become even more crucial to musicians. In light of his own experience, he’s become a sort of part-time evangelist, lightly encouraging friends and colleagues to recognize the benefits they can gain from better audio and video capture solutions.

To see more images of Doug’s home studio, click here.

About ClearOne

ClearOne is a global market leader enabling conferencing, collaboration, and network streaming solutions. The performance and simplicity of its advanced, comprehensive solutions offer unprecedented levels of functionality, reliability, and scalability. Visit ClearOne at www.clearone.com.

Bob Griffin

Griffin360

212 481 3456 x16

bob@griffin360.com

Source: ClearOne

FAQ

What products did Doug Aldrich use from ClearOne?

Doug Aldrich equipped his studio with ClearOne's Versa 50 system, UNITE 50 PTZ camera, and CHAT 150 USB speakerphone.

How has ClearOne technology impacted Doug Aldrich's performances?

ClearOne's technology has significantly improved Aldrich's audio and video quality during virtual performances and interactions.

What is the significance of high-quality video for musicians?

High-quality video enhances audience engagement and allows musicians to present themselves more effectively during virtual events.

What are the features of the UNITE 200 PTZ camera?

The UNITE 200 PTZ camera offers 60 fps video capture at 1080p resolution, ideal for showcasing intricate guitar techniques.

What benefits does ClearOne's AV setup provide to musicians?

ClearOne's AV setup offers professional-grade audio and video quality, improving presentations and enabling more successful interactions with fans.

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