Chow Tai Fook Jewellery Group Unveils New Concept Store in Central Hong Kong, Advancing Brand Transformation Through Elevated Customer Experience
Chow Tai Fook Jewellery Group (SEHK: 1929) has unveiled a new concept store in Central Hong Kong, marking a significant milestone in its brand transformation. The 2,880 square-foot store on Queen's Road Central showcases Chinese culture and craftsmanship, blending heritage with modernity. Designed by Sue Loughry, the store features a gallery-like aesthetic, collection-based layout, and the iconic 'Chow Tai Fook Timeless Red' color.
The store opening is part of a multi-year brand transformation announced in April 2024, aimed at delivering an elevated customer experience. It precedes the launch of a five-storey Shanghai flagship store in 2025. To celebrate, an in-store exhibition will run from September 10-24, showcasing historical artifacts.
Il gruppo Chow Tai Fook Jewellery (SEHK: 1929) ha svelato un nuovo concept store nel centro di Hong Kong, segnando un importante traguardo nella trasformazione del suo marchio. Il negozio di 2.880 piedi quadrati situato in Queen's Road Central mette in mostra la cultura e l'artigianato cinese, fondendo patrimonio e modernità. Progettato da Sue Loughry, il negozio presenta un'estetica simile a quella di una galleria, un layout basato sulle collezioni e il caratteristico colore 'Chow Tai Fook Timeless Red'.
L'apertura del negozio fa parte di una trasformazione del marchio pluriennale annunciata nell'aprile 2024, mirata a offrire un'esperienza cliente superiore. Essa precede il lancio di un flagship store di cinque piani a Shanghai nel 2025. Per celebrare, una mostra in negozio si svolgerà dal 10 al 24 settembre, esponendo reperti storici.
El grupo Chow Tai Fook Jewellery (SEHK: 1929) ha presentado una nueva concept store en el centro de Hong Kong, marcando un hito significativo en la transformación de su marca. La tienda de 2.880 pies cuadrados en Queen's Road Central exhibe la cultura y la artesanía china, fusionando tradición con modernidad. Diseñada por Sue Loughry, la tienda presenta una estética similar a una galería, un diseño basado en colecciones y el icónico color 'Chow Tai Fook Timeless Red'.
La apertura de la tienda es parte de una transformación de marca a largo plazo anunciada en abril de 2024, con el objetivo de ofrecer una experiencia al cliente elevada. Esto precede el lanzamiento de una tienda insignia de cinco pisos en Shanghái en 2025. Para celebrarlo, se llevará a cabo una exposición en la tienda del 10 al 24 de septiembre, mostrando artefactos históricos.
차오타이후크 보석 그룹 (SEHK: 1929)이 홍콩 센트럴에 새로운 컨셉 스토어를 공개하며 브랜드 변신의 중요한 이정표를 기록했습니다. 퀸즈 로드 센트럴에 위치한 2,880 평방피트 규모의 매장은 중국 문화와 장인정신을 선보이며 전통과 현대성을 조화롭게 결합하고 있습니다. 수 로리(Sue Loughry)가 디자인한 이 매장은 갤러리 같은 미학, 컬렉션 기반의 레이아웃, 그리고 상징적인 '차오타이후크 타임리스 레드' 색상을 특징으로 합니다.
스토어 오픈은 2024년 4월에 발표된 다년간의 브랜드 변신의 일환으로, 향상된 고객 경험을 제공하는 것을 목표로 합니다. 이는 2025년 상하이에 오픈하는 5층 규모의 플래그십 스토어의 출시를 앞두고 있습니다. 이를 기념하기 위해 9월 10일부터 24일까지 역사적 유물 전시회가 매장에서 열릴 예정입니다.
Le groupe Chow Tai Fook Jewellery (SEHK: 1929) a dévoilé un nouveau concept store dans le centre de Hong Kong, marquant une étape significative dans sa transformation de marque. Le magasin de 2 880 pieds carrés sur Queen's Road Central met en valeur la culture et le savoir-faire chinois, alliant héritage et modernité. Conçu par Sue Loughry, le magasin affiche une esthétique de type galerie, un agencement basé sur les collections et la couleur emblématique 'Chow Tai Fook Timeless Red'.
L'ouverture du magasin s'inscrit dans le cadre d'une transformation de marque sur plusieurs années annoncée en avril 2024, visant à offrir une expérience client améliorée. Cela précède le lancement d'un flagship store de cinq étages à Shanghai en 2025. Pour célébrer, une exposition en magasin se tiendra du 10 au 24 septembre, mettant en avant des artefacts historiques.
Die Chow Tai Fook Jewellery Group (SEHK: 1929) hat ein neues Concept Store im Zentrum von Hongkong eröffnet und damit einen bedeutenden Meilenstein in ihrer Markentransformation gesetzt. Der 2.880 Quadratfuß große Store an der Queen's Road Central präsentiert chinesische Kultur und Handwerkskunst und verbindet Tradition mit Modernität. Das von Sue Loughry gestaltete Geschäft zeichnet sich durch ein galerieähnliches Äußeres, ein sammlungsbasiertes Layout und die ikonische Farbe 'Chow Tai Fook Timeless Red' aus.
Die Eröffnung des Stores ist Teil einer mehrjährigen Markenverwandlung, die im April 2024 angekündigt wurde und darauf abzielt, ein verbessertes Kundenerlebnis zu bieten. Dies liegt vor dem Start eines fünfstöckigen Flagship-Stores in Shanghai im Jahr 2025. Zur Feier wird vom 10. bis 24. September eine Ausstellung im Store stattfinden, die historische Artefakte präsentiert.
- Opening of a new concept store in prime Hong Kong location, potentially increasing brand visibility and sales
- Part of a multi-year brand transformation strategy, indicating long-term growth plans
- Upcoming launch of a five-storey Shanghai flagship store in 2025, suggesting expansion in key markets
- None.
HONG KONG, CHINA / ACCESSWIRE / September 10, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, is excited to announce the grand opening of its new concept store in Hong Kong.This revitalised retail presence and elevated customer experience marks a significant milestone for the Group as it continues to deliver on the multi-year brand transformation announced in April 2024.
Celebrating Legacy, Delivering a Contemporary Retail Experience
The new concept store meticulously showcases Chinese culture and exquisite craftsmanship, paying homage to the values which are deeply rooted in Chow Tai Fook's brand. At the dawn of the brand's 95th anniversary, the new concept store is a celebration of Chinese history and design, while infusing modernity across the collections and overall customer experience.
Located at 42-46 Queen's Road, Central, Hong Kong, the reimagined store delivers an evolved, end to end customer experience. Embracing a gallery-like aesthetic, the concept store showcases the jewellery collections as treasures, while allowing customers to fully immerse themselves in the contemporary allure of Chinese heritage and design.
"The new store opening in Hong Kong marks a pivotal milestone in the evolution and contemporising of the Chow Tai Fook Jewellery brand. We take immense pride in unveiling a space that epitomises modern elegance while embracing our rich heritage, a story that began in Guangzhou in 1929," said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group."Through this new concept store, the launch of our five-storey Shanghai flagship store in 2025 and the reimagined retail spaces to follow, we are delivering on a commitment to bring Chinese culture and craftsmanship to the global customers. The new concept store masterfully translates our legacy into contemporary jewellery, inviting customers to immerse themselves in the intricate allure of our creations."
Transformative Retail Experience
The new concept store, occupying 2,880 square feet of prime retail space on Queen's Road, Central - one of Hong Kong's most iconic and historically significant streets- is designed to provide an immersive retail journey.The store's interior, crafted in collaboration with renowned designer Ms. Sue Loughry, has a collection-based layout and prominently features the iconic ‘Chow Tai Fook Timeless Red' as its signature colour. The colour palette reflects the brand's Chinese heritage and cultural significance of red in Chinese tradition.
Sue brings over 30 years of experience in luxury retail design in Asia. Her career, deeply rooted in the world of luxury and retail architecture, is marked by a commitment to precision and creativity. Her deep expertise and unique vision have significantly shaped the luxury retail industry.
"Designing the store involved a complete brand reimagining, to invoke emotions of comfort and discovery in the customer," Sue said. "We removed physical barriers to create an alluring atmosphere, with dedicated associates offering a bespoke experience for customers." Distinctive wall features and graceful curves create a spacious and stylish atmosphere, while soft lighting and elegant wooden accents elevate the presentation of Chow Tai Fook's jewellery, inviting patrons to perceive the pieces as true works of art in a welcoming environment.
Celebrate With Us
The Group cordially invites everyone to celebrate this milestone for Chow Tai Fook Jewellery. Discover and experience the future of jewellery at the concept store in Central.
To enhance the celebratory experience, the Group is excited to launch an in-store exhibition from 10 to 24 September, showcasing selected artifacts that are steeped in history and reaffirming the Group's commitment to showcasing Chinese artistry and cultural heritage to the world.
Details:
Location: 42-46 Queen's Road Central, Central, Hong Kong
Opening Hours: 10:15 - 19:00
Photos / Captions
The new concept store prominently features the iconic
‘Chow Tai Fook Timeless Red' as its signature colour.
Distinctive wall features and graceful curves create a spacious and stylish atmosphere, while soft lighting and elegant
wooden accents elevate the presentation of Chow Tai Fook's jewellery, inviting patrons to perceive the pieces as true works of art.
Chow Tai Fook Jewellery Group Limited
Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group's long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value and authenticity.
As a leading Chinese jeweller, the Group believes in blending contemporary cutting-edge designs with traditional techniques to create jewellery that can be passed down from generation to generation. Every collection is thoughtfully conceived and crafted to reflect the stories of our customers, celebrating the special moments in their lives. Committed to growing alongside our customers, the Group embraces a spirit that aspires to inspire and captivate generations to come, weaving the story of CHOW TAI FOOK into the fabric of their lives.
Offering a wide variety of products, services and channels, the Group's brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group is committed to delivering sustainable long-term value creation for its stakeholders by enhancing the quality of earnings and driving higher value growth. With an extensive retail network of nearly 8,000 stores across China as well as multiple locations globally, and a growing e-commerce business, the Group is implementing targeted online-to-offline ("O2O") strategies to strengthen its competitiveness in today's omni-channel retail environment.
Media Enquiries:
Chow Tai Fook Jewellery Group Limited
Haide Ng
Associate Director, Investor Relations and Corporate Communications
Tel: (852) 3115 4402
Email: haideng@chowtaifook.com
Acky Chan
Senior Manager, Investor Relations and Corporate Communications
Tel: (852) 3115 4403
Email: ackychan@chowtaifook.com
SOURCE: Chow Tai Fook Jewellery Group Limited
View the original press release on accesswire.com
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