Cinedigm Launches The Bob Ross Channel en Español on The Roku Channel in the U.S.

Rhea-AI Summary

Cinedigm Corp. (NASDAQ:CIDM) has launched The Bob Ross Channel en Español on The Roku Channel, making it accessible to Spanish-speaking audiences across the U.S. This free, ad-supported channel utilizes advanced AI technology for dubbing, maintaining the charm of Bob Ross's original voice. The Roku Channel reaches around 80 million households, enhancing exposure for Cinedigm's content. The series's localization aims to meet the growing demand for diverse programming, marking a significant step in extending Bob Ross's brand to a broader audience.

Positive

• Launch of 'The Bob Ross Channel en Español' increases audience reach.
• Utilization of AI technology for voice dubbing enhances viewer experience.
• Partnership with Roku expands distribution to an estimated 80 million households.
• Growing demand for culturally diverse programming aligns with channel's objectives.

Negative

• None.

The FAST channel, which utilizes state of the art technology to dub the beloved painter, will now reach an entirely new audience

LOS ANGELES, CA / ACCESSWIRE / June 6, 2022 / Cinedigm Corp. (NASDAQ:CIDM), a premier streaming, technology and entertainment company super-serving enthusiast fan bases, announced today that The Bob Ross Channel en Español has launched as a free, ad-supported linear Spanish language channel through Espacio Latino on The Roku Channel in the U.S. The Roku Channel, the home of free and premium entertainment on the Roku® platform, reached U.S. households with an estimated 80 million people in Q4 of 2021. As the channel's footprint has grown, the demand for culturally diverse programming has increased exponentially. The cross-generational appeal and sweetly mannered messaging made The Bob Ross Channel en Español a natural selection for the platform and is now available through Espacio Latino on The Roku Channel.

The Spanish dub of the popular program has opened the series up to an entirely new audience. As the exclusive distributor of The Bob Ross Channel in partnership with Bob Ross, Inc. and APT Worldwide, Cinedigm was committed to expanding the reach of the series, allowing it to be seen and enjoyed across the world. The series features a fully localized audio language track that utilizes a synthetic voice imperceptible from a human voice that is a complimentary match to the tone of Ross's voice. This innovation has made it possible for millions more viewers to enjoy the iconic TV Series, which won 3 Emmy® Awards during its run.

"AI technology has allowed Cinedigm to break barriers across language so that the beloved series can be widely enjoyed. As the demand for Spanish language content continues to grow, we wanted to share one of our most popular channels with a whole new audience," said Jennifer Soltesz, Vice President, Business Development & Strategy at Cinedigm. "With The Roku Channel's incredible reach and Bob Ross's long-lasting popularity, this presents a tremendous opportunity to extend his brand to Spanish-speaking audiences."

In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. Watch The Bob Ross Channel en Español on The Roku Channel here: https://bit.ly/395QOIa.

ABOUT CINEDIGM

For over 20 years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail, and technology companies. Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, across its proprietary, highly scalable Matchpoint^® technology platform. For more information, visit cinedigm.com.

Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter, LinkedIn, Facebook, StockTwits and the Company Website as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.

PRESS CONTACT FOR CIDM:

Lippin Group
Don Ciaramella don@lippingroup.com
Matt Biscuiti matt@lippingroup.com
Kevin Broderick kevin@lippingroup.com
or
High Touch Investor Relations
cinedigm@htir.net

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders

SOURCE: Cinedigm Corp.

View source version on accesswire.com:
https://www.accesswire.com/703969/Cinedigm-Launches-The-Bob-Ross-Channel-en-Espaol-on-The-Roku-Channel-in-the-US

FAQ

What is the significance of the launch of The Bob Ross Channel en Español by CIDM?

The launch increases accessibility for Spanish-speaking audiences, expanding viewership and brand recognition.

What technology does Cinedigm use for The Bob Ross Channel en Español?

Cinedigm employs advanced AI technology to provide a synthetic voice dub that closely matches Bob Ross's original tone.

On which platforms is The Bob Ross Channel en Español available?

The channel is accessible on The Roku Channel, which is available on various devices including Roku, web, iOS, and Android.

What is Cinedigm's stock symbol?

Cinedigm's stock symbol is CIDM, traded on NASDAQ.

How does the launch of The Bob Ross Channel en Español impact CIDM's market position?

The launch positions CIDM strategically in the growing market for Spanish language content, potentially increasing revenue and viewership.