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CITIZENS NATIONAL ANNOUNCES LAUNCH OF CRITICAL ILLNESS PRODUCT

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Citizens National Life Insurance Company, a subsidiary of Citizens, Inc. (NYSE: CIA), has launched a new Critical Illness Coverage product, its third in the past year. This product provides direct benefits to policyholders facing qualifying critical illnesses, allowing them flexibility in their spending on medical deductibles or everyday expenses. President Bob Mauldin highlighted the product's aim to supplement health insurance. Citizens National also emphasizes tailored services for Spanish and Portuguese-speaking clients, enhancing customer experience in the life insurance market.

Positive
  • Launch of a new Critical Illness Coverage product, enhancing product offerings.
  • Direct benefits to policyholders, allowing flexible use for medical and everyday expenses.
  • Continued commitment to developing products addressing policyholder needs.
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  • None.

AUSTIN, Texas, Jan. 21, 2022 /PRNewswire/ -- Citizens National Life Insurance Company ("Citizens National"), a subsidiary of Citizens, Inc. (NYSE: CIA) announces the launch of its new Critical Illness Coverage product. This will be Citizens National's third product launched in the past 12 months. The company is focused on developing products that provide value and benefits for their policyholders.

Citizens National new Critical Illness Coverage product pays benefits directly to the policyholder to assist with added expenses in the event of a qualifying critical illness.  The Critical Illness Coverage is unique in that a policyholder with a qualifying illness is directly paid benefits and decides where to spend the money – its uses are flexible and can be used for anything from medical deductibles to everyday expenses such as rent, food or childcare.

Bob Mauldin, President and Chief Marketing Officer of Citizens National shares, "We are excited to be launching our third product just months after our Whole Life product Longevity Max. Critical Illness is an exceptional product designed to give policyholders coverage where they need it and help supplement their Health insurance to give them protection if they were to have a critical illness. One of the best features is it gives the policyholder the power to decide where to spend it. We are proud to continue to develop products that can help our policyholders."

Citizens National offers an exclusive, customized service with its understanding of the Spanish and Portuguese languages and the Hispanic culture so customers can be confident in making the most informed decisions. The entire customer and agent experience is provided in a choice of Spanish, Portuguese and English languages.  Our broad trajectory and experience in the life insurance market in Latin American, along with our excellent digital and customized service, make Citizens National a top option.

To learn more about Citizens National or its products, you can visit, https://www.citizensinc.com/citizens-national

About Citizens National Life Insurance Company

Citizens National Life Insurance Company is a member of the Citizens, Inc. group of life insurance Companies.  Citizens National was incorporated in the State of Texas on June 2, 1965 and began transacting business in 1966. CNLIC is licensed in 9 states. The company gains additional financial stability through the long trajectory and strength of its holding company, Citizens, Inc., which adds value to each of our policies by providing state-of-the-art technology systems, strong investment strategies and streamlined operational leadership.

About Citizens, Inc.

Citizens, Inc. is an insurance holding company listed on the New York Stock Exchange under the symbol CIA. The Company utilizes a three-pronged strategy for growth based upon worldwide sales of U.S. Dollar-denominated whole life cash value insurance policies, life insurance product sales in the U.S. and final expense and limited liability property product sales in the U.S. 

For further information contact:
Marketing Department
PR@citizensinc.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/citizens-national-announces-launch-of-critical-illness-product-301465184.html

SOURCE Citizens, Inc.

FAQ

What is the new product launched by Citizens National Insurance Company on January 21, 2022?

Citizens National launched a new Critical Illness Coverage product that provides direct benefits to policyholders for qualifying critical illnesses.

How many products has Citizens National launched in the past year?

Citizens National has launched three products in the past 12 months.

What are the benefits of the new Critical Illness Coverage product?

The Critical Illness Coverage product provides direct payments to policyholders, which can be used flexibly for medical expenses or everyday needs.

What other languages does Citizens National provide services in?

Citizens National offers customized services in Spanish, Portuguese, and English.

What company is Citizens National a subsidiary of?

Citizens National is a subsidiary of Citizens, Inc., listed on the NYSE under the symbol CIA.

Citizens, Inc.

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