SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
Spectrum Reach, the advertising arm of Charter Communications, has announced a multi-year collaboration with Amazon Ads, becoming a Local Reseller for Amazon Ads inventory. This partnership aims to provide small and medium-sized businesses with access to a broader advertising reach, potentially covering almost every household in their region.
The collaboration combines Spectrum Reach's streaming and traditional TV inventory with Amazon Ads offerings, creating a comprehensive advertising solution. Spectrum Reach, already a leading streaming solution in its footprint, reaches nearly 90% of viewers watching. This partnership allows local SMB advertisers to simplify media fragmentation and more accurately measure and optimize their advertising spend using first-party data.
Spectrum Reach's advertising inventory includes access to over 450 streaming and traditional networks, enabling ad placement across TV, streaming, online video, display, search, and social media platforms.
Spectrum Reach, il braccio pubblicitario di Charter Communications, ha annunciato una collaborazione pluriennale con Amazon Ads, diventando un rivenditore locale per l'inventario di Amazon Ads. Questa partnership mira a fornire accesso a piccole e medie imprese a un pubblico pubblicitario più ampio, potenzialmente coprendo quasi ogni abitazione nella loro regione.
La collaborazione unisce l'inventario di streaming e TV tradizionale di Spectrum Reach con le offerte di Amazon Ads, creando una soluzione pubblicitaria completa. Spectrum Reach, già leader nelle soluzioni di streaming nella sua area, raggiunge quasi il 90% degli spettatori che guardano. Questa partnership consente agli inserzionisti SMB locali di semplificare la frammentazione dei media e misurare e ottimizzare più accuratamente le loro spese pubblicitarie utilizzando dati di prima parte.
L'inventario pubblicitario di Spectrum Reach include l'accesso a oltre 450 reti di streaming e tradizionali, consentendo l'inserimento di annunci su TV, streaming, video online, display, ricerca e piattaforme di social media.
Spectrum Reach, el brazo publicitario de Charter Communications, ha anunciado una colaboración de varios años con Amazon Ads, convirtiéndose en un revendedor local del inventario de Amazon Ads. Esta asociación tiene como objetivo proporcionar acceso a pequeñas y medianas empresas a un alcance publicitario más amplio, cubriendo potencialmente casi cada hogar en su región.
La colaboración combina el inventario de streaming y televisión tradicional de Spectrum Reach con las ofertas de Amazon Ads, creando una solución publicitaria integral. Spectrum Reach, ya líder en soluciones de streaming en su área, alcanza casi el 90% de los espectadores que ven. Esta asociación permite a los anunciantes de SMB locales simplificar la fragmentación de medios y medir y optimizar más acertadamente su gasto publicitario utilizando datos de primera parte.
El inventario publicitario de Spectrum Reach incluye acceso a más de 450 redes de streaming y tradicionales, lo que permite la colocación de anuncios en TV, streaming, video en línea, display, búsqueda y plataformas de redes sociales.
Spectrum Reach는 Charter Communications의 광고 부서로, Amazon Ads와 다년간의 협력을 발표하며 Amazon Ads 인벤토리의 로컬 리셀러가 되었습니다. 이 파트너십은 중소기업에 더 넓은 광고 범위를 제공하는 것을 목표로 하며, 잠재적으로 그 지역의 거의 모든 가정을 아울러 할 수 있습니다.
이번 협력은 Spectrum Reach의 스트리밍 및 전통 TV 인벤토리와 Amazon Ads의 제공을 결합하여 종합적인 광고 솔루션을 창출합니다. Spectrum Reach는 이미 그 지역에서 선도적인 스트리밍 솔루션으로서 90%의 시청자를 거의 모두 차지하고 있습니다. 이 파트너십을 통해 지역 SMB 광고주들은 미디어 파편화를 단순화하고 1차 데이터를 사용하여 광고 지출을 보다 정확하게 측정하고 최적화할 수 있습니다.
Spectrum Reach의 광고 인벤토리는 450개 이상의 스트리밍 및 전통 네트워크에 대한 접근을 포함하여 TV, 스트리밍, 온라인 비디오, 디스플레이, 검색 및 소셜 미디어 플랫폼에서 광고 배치가 가능하게 합니다.
Spectrum Reach, le bras publicitaire de Charter Communications, a annoncé une collaboration pluriannuelle avec Amazon Ads, devenant un revendeur local de l'inventaire d'Amazon Ads. Ce partenariat vise à fournir aux petites et moyennes entreprises un accès à une portée publicitaire plus large, couvrant potentiellement presque tous les foyers de leur région.
La collaboration combine l'inventaire de streaming et de télévision traditionnelle de Spectrum Reach avec les offres d'Amazon Ads, créant une solution publicitaire complète. Spectrum Reach, déjà une solution de streaming de premier plan dans sa région, atteint près de 90% des téléspectateurs. Ce partenariat permet aux annonceurs locaux de PME de simplifier la fragmentation des médias et de mesurer et optimiser plus précisément leurs dépenses publicitaires en utilisant des données de première partie.
L'inventaire publicitaire de Spectrum Reach comprend l'accès à plus de 450 réseaux de streaming et traditionnels, permettant la diffusion d'annonces sur la télévision, le streaming, la vidéo en ligne, l'affichage, la recherche et les plateformes de médias sociaux.
Spectrum Reach, der Werbearm von Charter Communications, hat eine mehrjährige Zusammenarbeit mit Amazon Ads angekündigt und wird ein lokaler Wiederverkäufer für Amazon Ads-Inventar. Diese Partnerschaft zielt darauf ab, kleinen und mittleren Unternehmen einen Zugriff auf eine breitere Werreichweite zu ermöglichen, die potenziell fast jeden Haushalt in ihrer Region abdeckt.
Die Zusammenarbeit kombiniert das Streaming- und traditionelle TV-Inventar von Spectrum Reach mit den Angeboten von Amazon Ads und schafft eine umfassende Werbelösung. Spectrum Reach, bereits eine führende Streaming-Lösung in seiner Region, erreicht fast 90% der Zuschauer. Diese Partnerschaft ermöglicht es lokalen SMB-Werbetreibenden, die Medienfragmentierung zu vereinfachen und ihre Werbeausgaben mithilfe von First-Party-Daten genauer zu messen und zu optimieren.
Das Werbeinventar von Spectrum Reach umfasst den Zugang zu über 450 Streaming- und traditionellen Netzwerken, was die Platzierung von Werbung über TV, Streaming, Online-Videos, Display, Suchmaschinen und soziale Medien ermöglicht.
- Collaboration with Amazon Ads expands Spectrum Reach's advertising inventory and market reach
- Partnership allows SMBs to access nearly every household in their region, including non-Spectrum subscribers
- Spectrum Reach reaches 90% of viewers in its footprint
- Access to over 450 streaming and traditional networks for ad placement
- Improved ability to measure and optimize advertising spend using first-party data
- None.
Insights
This collaboration between Spectrum Reach and Amazon Ads is a significant development for local advertising. It addresses a important pain point for small and medium-sized businesses (SMBs) by offering a comprehensive advertising solution that combines traditional TV, streaming and Amazon's vast reach.
The partnership leverages Spectrum's first-party data and Amazon's advertising capabilities, potentially enabling more precise targeting and measurement. This could lead to improved ROI for local advertisers, who often struggle with fragmented media landscapes and budgets.
However, the success of this venture will depend on pricing, ease of use and the actual performance metrics it delivers. It's also worth noting that while this expands reach, it may also increase competition for ad space, potentially driving up costs for SMBs in the long run.
This collaboration marks a significant shift in the local advertising landscape. By combining Spectrum's local dominance with Amazon's e-commerce and streaming presence, it creates a powerful omnichannel offering. This move could potentially disrupt traditional local advertising players, including local TV stations and digital marketing agencies.
The partnership also highlights the growing importance of first-party data in the advertising ecosystem, especially as third-party cookies phase out. Spectrum's ability to leverage its subscriber data alongside Amazon's vast consumer insights could provide a compelling value proposition for advertisers.
However, the success of this venture will largely depend on the seamless integration of these diverse platforms and the ability to provide clear, actionable insights to SMB advertisers who may not have sophisticated marketing teams.
Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region
Spectrum Reach is a leading streaming solution in its footprint in terms of its audience engagement, reaching nearly 90 percent of viewers watching.² This is in addition to Spectrum Reach already being the leading streaming and traditional TV advertising solution in the local areas it serves.3
"Our work with Amazon Ads means local SMB advertisers can now access a modern solution to simplify media fragmentation and reach almost every household in their service areas, including both Spectrum customers and non-subscribers," said David Kline, Executive Vice President at Charter Communications and President of Spectrum Reach. "By bringing together Amazon Ads' capabilities alongside our first-party data, we can offer small to medium-sized businesses the ability to more accurately measure and optimize their advertising spend."
Spectrum Reach provides custom advertising solutions for local, regional and national clients, using its privacy focused first-party data to help advertisers reach relevant audiences on any platform. Its advertising inventory offers access to more than 450 streaming and traditional networks and publishers, enabling advertisers to effectively place ads on TV, streaming, online video, display, search and social media platforms.
More information about Spectrum Reach advertising solutions is available at www.spectrumreach.com
¹Based on earnings results of paid TV video providers with linear programming.
²Comscore CTVi, May 2024 Total US, CTV HHs Reached.
3Nielsen NLTV, Footprint Metered Markets, Live + Same Day, Q1 2024 (01/04/2024 - 03/27/2024), Daypart: M-Su 6a-6a, P2+, Spectrum Ad-Insertable Networks Equivalized Impressions, Local Broadcast (ABC, CBS, NBC, FOX affiliates in all 21 Spectrum Reach Nielsen Metered Markets).
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
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SOURCE Charter Communications, Inc.
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