Cannabis Bioscience International Holdings Announces the Appointment of Former Dallas Cowboy David Irving as Spokesperson of Our Company

Rhea-AI Summary

CBIH, formerly known as CHNC, has appointed former NFL player David Irving as its new spokesperson. Irving, a notable advocate for cannabis use in sports, gained attention for pushing to reform outdated NFL drug policies after his own suspension for a positive drug test. He highlights the medical benefits of cannabis for anxiety, pain management, and sleep issues, advocating against the stigma and promoting awareness of its potential benefits compared to traditional opioid treatments. CBIH's leadership believes that Irving's experience and commitment will enhance the company's mission of advancing science and education in the cannabis field.

Positive

• Appointment of David Irving as spokesperson could enhance brand visibility.
• Irving's advocacy for cannabis use aligns with the company's values and mission.
• Potential to leverage Irving's public image to attract new customers and partnerships.

Negative

• None.

HOUSTON, TX, April 17, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire -- CBIH, previously known as CHNC, and trading under the ticker symbol CHNC, has the pleasure to announce former football player, David Irving, as its new spokesperson.

The commitment and devotion of Mr. Irving to the game of football has not only been remarkable but a game changer. Moreover, one of the exceptional determinations he’s had during his career is to advocate for cannabis use in sports. Following his suspension after testing positive for a drug test, he has publicly reached out to the NFL to change outdated policies and the collective bargaining agreement (CBA). The outcome was the reduction of the testing window and the eradication of suspensions for NFL players.

In addition, as a patient, he’s been vocal about the medical use of cannabis and its benefits in treating his anxiety, sleep, and pain management due to the multiple injuries he’s suffered throughout his career. As a result, he has repelled the stigma surrounding the plant and its use in the professional sports field while acknowledging and expressing the severe and long-term side effects of available treatments, such as opioids, that are widely accepted in medical and athletic practice.

As a former four year-player for the Dallas Cowboys, and as a triumphant playmaker with the Las Vegas Raiders he was able to convey a clear and sound statement that cannabis goes beyond smoking and also encapsulates the palliative properties for a better quality of life. In addition, he also taught us that it's about awareness, better policies, justice, and, most of all, education.

“We welcome Mr. Irving with open arms, trusting that his experience will boost CBIH to the next level as we continue to develop our company’s great success,” says Henry Levinski, Vice President/Treasurer of CBIH. “He has taken risks bigger than anyone can imagine when trying to reach his goals and has encountered a favorable outcome in the process,” he adds.

With this trajectory, our company is thrilled to have acquired an alliance with Mr. Irving as CBIH´s Spokesperson. We believe his allegiance, passion, and hard work align with our company’s values and vision. Therefore, reinforcing our commitment to science, education, and medicine while continuing to attempt to upgrade and update the current legal frame and provide better opportunities for patients, caretakers, cannabis users, and professionals about the medical and industrial uses of the plant.

Thank you, Mr. Irving, for continuing to bring hope to new generations in the medical cannabis space. Gratitude for your best touchdown ever!

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FAQ

Who is David Irving and why has CBIH appointed him as spokesperson?

David Irving is a former NFL player known for advocating cannabis use in sports. CBIH appointed him to leverage his experience and public advocacy to promote the company's mission in the cannabis sector.

What impact might David Irving's appointment have on CBIH's image?

Irving's appointment could enhance CBIH's image by aligning the company with a well-known advocate for cannabis, potentially attracting more public interest and partnerships.

How does David Irving advocate for cannabis use in sports?

Irving advocates for reforming NFL drug policies and highlights cannabis's medical benefits, particularly in treating anxiety and pain management.

What is CBIH's mission regarding cannabis?

CBIH aims to advance science, education, and medicine in the cannabis space, focusing on better opportunities for patients and a more informed stance on cannabis use.

When was the press release announcing David Irving's appointment issued?

The press release was issued on April 17, 2023.