Choice Hotels relaunches Radisson Individuals as part of its portfolio of brands, adding a distinctive proposition to the upper upscale segment
Choice Hotels International (NYSE: CHH) has relaunched Radisson Individuals in the Americas as an upper upscale soft brand for full-service, boutique, and independent hotels. This move strengthens Choice's portfolio in the upper upscale tier, capitalizing on rising consumer demand for unique hotel experiences. The brand focuses on three key areas: vivid settings, characterful encounters, and explorer's compass, offering distinctive local character and superior guest service.
Since 2020, over 30 Radisson Individuals properties have opened globally, with 15 franchised by Choice in the Americas. The relaunch is part of Choice's strategic expansion in the upscale and upper upscale segments, following its acquisition of Radisson Hotels Americas in 2022. Choice reports a 32% year-over-year increase in reservations through direct online channels for Radisson Americas brands since their digital integration in June 2023.
Choice Hotels International (NYSE: CHH) ha rilanciato Radisson Individuals nelle Americhe come un marchio soft di alto livello per hotel a servizio completo, boutique, e indipendenti. Questo passo rafforza il portafoglio di Choice nel segmento alto, capitalizzando sulla crescente domanda dei consumatori per esperienze alberghiere uniche. Il marchio si concentra su tre aree chiave: ambienti vivaci, incontri caratteristici, e la bussola dell’esploratore, offrendo un carattere locale distintivo e un servizio clienti superiore.
Dal 2020, oltre 30 proprietà Radisson Individuals sono state aperte a livello globale, con 15 franchiseate da Choice nelle Americhe. Il rilancio è parte dell'espansione strategica di Choice nei segmenti alto e di alto livello, dopo l'acquisizione di Radisson Hotels Americas nel 2022. Choice riporta un aumento del 32% anno su anno nelle prenotazioni tramite canali online diretti per i marchi Radisson Americas da quando sono stati integrati digitalmente nel giugno 2023.
Choice Hotels International (NYSE: CHH) ha relanzado Radisson Individuals en las Américas como una marca suave de alta calidad para hoteles de servicio completo, boutique e independientes. Este movimiento refuerza el portafolio de Choice en el segmento de alta gama, capitalizando la creciente demanda de los consumidores por experiencias hoteleras únicas. La marca se enfoca en tres áreas clave: entornos vibrantes, encuentros con carácter y la brújula del explorador, ofreciendo un carácter local distintivo y un servicio al cliente superior.
Desde 2020, más de 30 propiedades Radisson Individuals han abierto a nivel global, con 15 franquiciadas por Choice en las Américas. El relanzamiento es parte de la expansión estratégica de Choice en los segmentos de alta y alta gama, tras la adquisición de Radisson Hotels Americas en 2022. Choice informa un aumento del 32% interanual en reservas a través de canales online directos para las marcas Radisson Americas desde su integración digital en junio de 2023.
Choice Hotels International (NYSE: CHH)는 Radisson Individuals를 아메리카에서 고급 브랜드로 다시 출시했습니다. 이 움직임은 독특한 호텔 경험에 대한 소비자 수요의 증가를 활용하여 Choice의 고급 포트폴리오를 강화합니다. 이 브랜드는 생동감 있는 환경, 특색 있는 만남, 탐험가의 나침반의 세 가지 주요 영역에 중점을 두며, 독특한 지역적 특성과 우수한 고객 서비스를 제공합니다.
2020년 이후, 30개 이상의 Radisson Individuals 숙소가 전 세계적으로 개장했으며, 그 중 15개는 Choice 소속의 프랜차이즈입니다. 이번 재출시는 2022년 Radisson Hotels Americas 인수 이후 고급 및 고급 브랜드 부문에서 Choice의 전략적 확장의 일환입니다. Choice는 2023년 6월부터 Radisson Americas 브랜드의 온라인 직접 채널 예약이 전년 대비 32% 증가했다고 보고했습니다.
Choice Hotels International (NYSE: CHH) a relancé Radisson Individuals dans les Amériques en tant que marque soft haut de gamme pour les hôtels de service complet, boutiques et indépendants. Ce mouvement renforce le portefeuille de Choice dans le segment haut de gamme, en capitalisant sur la demande croissante des consommateurs pour des expériences hôtelières uniques. La marque se concentre sur trois domaines clés : environnements vivants, rencontres charismatiques et la boussole de l'explorateur, offrant un caractère local distinctif et un service client supérieur.
Depuis 2020, plus de 30 propriétés Radisson Individuals ont ouvert dans le monde, dont 15 franchisées par Choice dans les Amériques. Le relancement fait partie de l'expansion stratégique de Choice dans les segments supérieur et haut de gamme, suite à l'acquisition de Radisson Hotels Americas en 2022. Choice rapporte une augmentation de 32% d'une année sur l'autre des réservations via des canaux en ligne directs pour les marques Radisson Americas depuis leur intégration numérique en juin 2023.
Choice Hotels International (NYSE: CHH) hat Radisson Individuals in den Amerikas als gehobenes Soft-Brand für vollservice-, Boutique- und unabhängige Hotels neu lanciert. Dieser Schritt stärkt Choices Portfolio auf der oberen Upscale-Ebene und nutzt die steigende Nachfrage der Verbraucher nach einzigartigen Hotelerlebnissen. Die Marke konzentriert sich auf drei Schlüsselbereiche: lebendige Umgebungen, charaktervolle Begegnungen und den Kompass für Entdecker, die einen markanten lokalen Charakter und überlegenen Gästeservice bieten.
Seit 2020 haben weltweit über 30 Radisson Individuals Immobilien eröffnet, von denen 15 in den Amerikas von Choice franchisiert wurden. Der Relaunch ist Teil von Choices strategischer Expansion im gehobenen und oberen gehobenen Segment, nach der Übernahme von Radisson Hotels Americas im Jahr 2022. Choice berichtet von einem 32% Anstieg im Jahresvergleich bei den Buchungen über direkte Online-Kanäle für die Radisson Americas-Marken seit ihrer digitalen Integration im Juni 2023.
- Relaunch of Radisson Individuals strengthens Choice's portfolio in the growing upper upscale segment
- 32% year-over-year increase in reservations through direct online channels for Radisson Americas brands
- Expansion of Choice's upscale and upper upscale offerings, including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection, and Cambria
- Access to 67 million Choice Privileges rewards members for Radisson Individuals properties
- None.
Insights
Choice Hotels' relaunch of Radisson Individuals as an upper upscale soft brand is a strategic move to capitalize on the growing demand for unique, locally-inspired hotel experiences. This initiative strengthens Choice's position in the upscale and upper upscale segments, diversifying its portfolio and potentially increasing revenue streams.
The relaunch leverages Choice's expertise in soft brands, particularly its success with Ascend Hotel Collection. By focusing on full-service, boutique and independent hotels, Choice is tapping into a lucrative market segment that appeals to travelers seeking distinctive local character and superior service.
Key benefits for Choice include:
- Expanded presence in the upper upscale tier
- Increased appeal to 67 million Choice Privileges members
- Potential for higher RevPAR (Revenue Per Available Room) from upscale properties
- Attracting independent hotel owners to the Choice system
For investors, this move signals Choice's commitment to growth and adaptation to evolving consumer preferences, potentially leading to increased market share and profitability in the long term.
The relaunch of Radisson Individuals aligns with several key market trends:
- Experiential travel: Growing demand for unique, locally-inspired accommodations
- Upscale segment growth: Increasing consumer interest in higher-end hotel experiences
- Soft brand expansion: Continued popularity of soft brands among hotel owners and guests
Choice's strategy addresses these trends while leveraging its strengths in distribution and loyalty programs. The company reports a
This move also positions Choice to compete more effectively with other major hotel groups in the upscale and upper upscale segments. By offering a differentiated product that combines local character with the benefits of a global brand, Choice could attract both developers and consumers seeking alternatives to traditional chain hotels.
Overall, this strategic expansion could lead to increased market share and revenue growth for Choice Hotels in the medium to long term, making it a potentially positive development for investors.
Relaunch marks the latest major investment in the Radisson Hotels Americas brands since Choice's acquisition in 2022
"Choice is a different company today than we were just a few years ago. We've seen tremendous excitement for our upscale and upper upscale brands including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. That's a testament to the strategic investments we've made to provide a strong value proposition to developers interested in growing within these segments," said Patrick Pacious, president and chief executive officer of Choice Hotels International. "With Radisson Individuals, we have a great new opportunity for developers and owners of full-service boutique hotels to benefit from Choice's powerful distribution engine. Our 67 million Choice Privileges rewards members now enjoy access to 1,000 upscale, upper upscale and luxury hotels around the world, with more than 200 other properties in the pipeline. We are thrilled to welcome Radisson Individuals to this collection."
Radisson Individuals is one of the fastest growing soft brands globally. Since 2020, more than 30 properties have opened around the world, 15 of which are franchised by Choice in the
Each hotel offers a guest experience that leans into three key areas:
- Vivid setting: Hotels will bring the local culture to life through bold designs. They will feature a striking front desk and traditional architecture and artwork in rooms and common hotel spaces.
- Characterful encounters: Hotels will curate experiences that immerse guests in their destination, including a full-service bar and restaurant inspired by the region's flavors, and upscale amenities such as a pool, spa and fitness center, making the hotel an inspiring and relaxing first step into its guests' destination.
- Explorer's compass: Hotels will offer consistently outstanding service that guests expect from a Radisson property. Hotel staff will serve as trusted guides to guests seeking both must-see attractions and hidden gems.
"Increasingly, we see many travelers place a high value on unconventional hotel experiences that truly steep them in the beauty and magic of their destination without sacrificing top-notch service. With Radisson Individuals, we are seizing on major potential to fill that white space in the market with an upscale experience that Choice is uniquely positioned to deliver," said Indy Adenaw, senior vice president and general manager for upscale brands.
The launch of Radisson Individuals marks a major milestone in Choice's rapid expansion in the upscale and upper-upscale segments. Since 2022, the franchisor has become the company to watch with new brand positionings introduced for both Radisson and Radisson Blu hotels earlier this year and the continued growth for Cambria Hotels. Following its digital integration of Radisson Americas brands through June of this year, Choice has driven a 32 percent year-over-year increase in reservations through direct online channels for those brands. Now, with a sharpened proposition for Radisson Individuals, Choice Hotels is poised to offer developers upper and upper upscale brands that stand out in a sea of sameness, draw repeat stays from guests and drive more return on their investments.
"We're looking forward to expanding Radisson Individual's footprint within the
Radisson Individuals participates in Choice Privileges, the award-winning rewards program that enables more than 67 million members to earn and redeem points for reward nights at over 7,000 hotels across a diverse portfolio of brands in 45 countries and territories worldwide. With the Choice Privileges Mastercard, members can earn more points faster, including on everyday purchases such as gas and groceries.
Developers can learn more about Radisson Individuals here.
Radisson Individuals®: Explorers Welcome
Radisson Individuals brings together independent and boutique hotels that spark our guests' innate curiosity for the untold stories our hotels and their destinations have to offer. Franchised in the
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600,
© 2024 Choice Hotels International, Inc. All Rights Reserved
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SOURCE Choice Hotels International, Inc.
FAQ
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