Choice Hotels International Engages Top-Tier Agencies, 72andSunny New York for Creative and dentsu X for Digital Media, to Continue Taking Its Consumer Marketing to the Next Level
Choice Hotels International (NYSE: CHH) has named 72andSunny New York as its new creative agency and dentsu X as its digital media agency of record. This strategic collaboration aims to increase awareness and drive direct bookings for Choice's 22 hotel brands, including Radisson, Cambria Hotels, and Comfort Hotels. The partnership will leverage cultural trends and cutting-edge technology to reach guests effectively.
Choice Hotels has expanded to eight upscale and full-service hotel brands globally, introduced new designs for select-service brands, and is transforming its rewards program. dentsu X has already implemented a media strategy for 2024, while 72andSunny is developing the 2025 marketing campaign. The collaboration also includes Havas Media, which will continue to lead media planning and buying for TV.
Choice Hotels International (NYSE: CHH) ha nominato 72andSunny New York come nuova agenzia creativa e dentsu X come agenzia di media digitali di riferimento. Questa collaborazione strategica mira ad aumentare la consapevolezza e incentivare le prenotazioni dirette per i 22 marchi di hotel di Choice, tra cui Radisson, Cambria Hotels e Comfort Hotels. Il partenariato sfrutterà le tendenze culturali e la tecnologia all'avanguardia per raggiungere gli ospiti in modo efficace.
Choice Hotels si è espansa a otto marchi di hotel di lusso e servizio completo a livello globale, ha introdotto nuovi design per i marchi di servizio selezionato e sta trasformando il proprio programma di fidelizzazione. dentsu X ha già implementato una strategia media per il 2024, mentre 72andSunny sta sviluppando la campagna di marketing per il 2025. La collaborazione include anche Havas Media, che continuerà a guidare la pianificazione e acquisti media per la TV.
Choice Hotels International (NYSE: CHH) ha nombrado a 72andSunny Nueva York como su nueva agencia creativa y a dentsu X como su agencia digital de medios. Esta colaboración estratégica tiene como objetivo incrementar la conciencia y fomentar las reservas directas para las 22 marcas hoteleras de Choice, incluyendo Radisson, Cambria Hotels y Comfort Hotels. La asociación aprovechará las tendencias culturales y la tecnología de vanguardia para llegar a los huéspedes de manera efectiva.
Choice Hotels se ha expandido a ocho marcas de hoteles de lujo y de servicio completo en todo el mundo, ha introducido nuevos diseños para marcas de servicio selectivo y está transformando su programa de recompensas. dentsu X ya ha implementado una estrategia de medios para 2024, mientras que 72andSunny está desarrollando la campaña de marketing para 2025. La colaboración también incluye a Havas Media, que continuará liderando la planificación y compra de medios para la televisión.
Choice Hotels International (NYSE: CHH)는 72andSunny 뉴욕을 새로운 크리에이티브 에이전시로, dentsu X를 디지털 미디어 에이전시로 선정했습니다. 이번 전략적 협업은 Choice의 22개의 호텔 브랜드에 대한 인지도를 높이고 직접 예약을 유도하는 것을 목표로 합니다. 이 파트너십은 문화 트렌드와 최첨단 기술을 활용하여 고객에게 효과적으로 도달할 것입니다.
Choice Hotels는 전 세계적으로 8개의 고급 및 풀 서비스 호텔 브랜드로 확장하였고, 일부 서비스 브랜드에 대한 새로운 디자인을 도입했으며, 리워드 프로그램을 변혁하고 있습니다. Dentsu X는 이미 2024년 미디어 전략을 구현했으며, 72andSunny는 2025년 마케팅 캠페인을 개발하고 있습니다. 이 협력에는 Havas Media도 포함되어 있으며, Havas Media는 TV를 위한 미디어 계획 및 구매를 계속 lead하게 될 것입니다.
Choice Hotels International (NYSE: CHH) a désigné 72andSunny New York comme sa nouvelle agence créative et dentsu X comme son agence de médias numériques. Cette collaboration stratégique vise à accroître la notoriété et à générer des réservations directes pour les 22 marques d'hôtels de Choice, y compris Radisson, Cambria Hotels et Comfort Hotels. Le partenariat tirera parti des tendances culturelles et des technologies de pointe pour atteindre efficacement les clients.
Choice Hotels s'est étendu à huit marques d'hôtels haut de gamme et de service complet à l'échelle mondiale, a introduit de nouveaux designs pour des marques de service sélectif et transforme son programme de fidélité. dentsu X a déjà mis en œuvre une stratégie média pour 2024, tandis que 72andSunny développe la campagne de marketing pour 2025. La collaboration inclut également Havas Media, qui continuera à diriger la planification et l'achat de médias pour la télévision.
Choice Hotels International (NYSE: CHH) hat 72andSunny New York als neue Kreativagentur und dentsu X als digitale Medienagentur beauftragt. Diese strategische Zusammenarbeit zielt darauf ab, das Bewusstsein zu erhöhen und direkte Buchungen für die 22 Hotelmarken von Choice, einschließlich Radisson, Cambria Hotels und Comfort Hotels, zu fördern. Die Partnerschaft wird kulturelle Trends und modernste Technologie nutzen, um Gäste effektiv zu erreichen.
Choice Hotels hat sich auf acht hochwertige und vollwertige Hotelmarken weltweit ausgeweitet, neue Designs für ausgewählte Marken eingeführt und sein Treueprogramm transformiert. dentsu X hat bereits eine Medienstrategie für 2024 umgesetzt, während 72andSunny die Marketingkampagne für 2025 entwickelt. Die Zusammenarbeit umfasst auch Havas Media, das weiterhin die Medienplanung und -einkäufe für das Fernsehen leiten wird.
- Partnership with top-tier agencies 72andSunny New York and dentsu X to enhance marketing efforts
- Expansion to eight upscale and full-service hotel brands globally
- Introduction of new designs for select-service and lifestyle hotel brands
- Opening of extended stay hotels to meet growing demand
- Transformation of Choice Privileges rewards program to offer more benefits
- None.
Together, Choice and its agencies will help increase awareness and drive direct bookings to its diverse portfolio of 22 hotel brands, including Radisson, Cambria Hotels, Comfort Hotels, Country Inn & Suites and Quality Inn
NORTH BETHESDA, Md., Aug. 13, 2024 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has named 72andSunny
A different company today than even two years ago, Choice Hotels has expanded to eight upscale and full-service hotel brands globally, introduced new vibrant designs for several of its well-known select-service and lifestyle hotel brands, is opening extended stay hotels to meet growing demand for stays longer than a week, and is transforming its rewards program, Choice Privileges, to be more experiential and offer even more benefits and ways to earn and redeem points. Together with Choice's in-house marketing team and longtime agency Havas Media, which will continue to lead media planning and buying for TV, 72andSunny and dentsu X will collaborate to leverage these transformative opportunities to continue elevating Choice's affinity and perception in the marketplace and help drive direct bookings for its expanded collection of 22 hotel brands, including Radisson, Cambria Hotels, Country Inn & Suites by Radisson, Comfort Hotels, Sleep Inn, Quality Inn, Everhome Suites, WoodSpring Suites and others.
"We're adapting to the ever-changing consumer landscape with a stronger portfolio of brands and a fresh take on our advertising and digital strategy," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "We're thrilled to partner with 72andSunny, dentsu X and Havas Media to bring breakthrough creative to right guests, at the right time and in the right channels."
dentsu X has already hit the ground running, developing and implementing a media strategy for the remainder of 2024 that leverages Choice's biggest-ever campaign, "A Stay for Any You," featuring actor and writer Keegan-Michael Key. The plan includes expanding further into traditional TV and online ads, social media, podcasts and other media channels. 72andSunny has kicked off the research and development of Choice's 2025 marketing campaign, which is expected to launch early in the new year.
To identify the right agencies that fit the needs of the business both today and into the future, Choice conducted an extensive RFP, specifically looking for agencies that had demonstrated success in navigating the constantly shifting media landscape and were adept at crafting compelling narratives that could agilely adapt to meet the needs of a diverse set of target consumers. Through the process, 72andSunny — renowned for its collaborative approach and proven ability to create culturally resonant, award-winning campaigns that significantly enhance brand love and raise awareness — and dentsu X - known for their unique ability to defy convention by leveraging people-based insights to drive innovative media experiences that deliver business outcomes - rose to the top.
"Choice Hotels is one of the largest and most successful hotel chains, and they're some of the most ambitious and kindhearted partners, as well," said Ali Cornford, Managing Director of 72andSunny New York. "We're beyond excited to help them build upon their current momentum, while bringing to life all the ways people can experience more when they book direct with Choice Hotels."
For more information on Choice Hotels and its collection of brands, please visit www.choicehotels.com.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About 72andSunny
72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands. With offices in
About dentsu X
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights. dentsu X helps brands create integrated and personalized marketing solutions to cut through the noise of a saturated media market and meet rapidly changing consumer demands to deliver 'Experience Beyond Exposure.' It has more than 3,500 experts in 52 markets.
www.dxglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-engages-top-tier-agencies-72andsunny-new-york-for-creative-and-dentsu-x-for-digital-media-to-continue-taking-its-consumer-marketing-to-the-next-level-302220865.html
SOURCE Choice Hotels International, Inc.
FAQ
What new agencies has Choice Hotels International (CHH) partnered with for marketing?
How many hotel brands does Choice Hotels International (CHH) currently have in its portfolio?
What changes is Choice Hotels International (CHH) making to its rewards program?
When is the new marketing campaign by 72andSunny for Choice Hotels International (CHH) expected to launch?
