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Cambria Hotels Grows South Carolina Presence With Rock Hill Opening

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Choice Hotels International (NYSE: CHH) expands its upscale Cambria Hotels brand with the opening of the Cambria Hotel Rock Hill – University Center in South Carolina. This six-story, 110-room hotel is the sixth Cambria property in the state and is strategically located near several attractions, including Winthrop University and the new Rock Hill Sports & Events Center. The hotel offers modern amenities such as upscale guest rooms, a rooftop bar, and extensive meeting space. This addition highlights Choice Hotels' commitment to growth, with over 80 Cambria hotels planned nationwide.

Positive
  • Opening of Cambria Hotel Rock Hill expands the brand's presence in South Carolina to six properties.
  • The new hotel includes modern amenities appealing to travelers, enhancing customer experience.
  • Strategic location near universities and entertainment centers could drive increased occupancy and revenue.
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  • None.

ROCKVILLE, Md., Feb. 24, 2021 /PRNewswire/ -- Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH), continues its rapid expansion across the country with the opening of the Cambria Hotel Rock Hill – University Center. The six-story, 110-room hotel is the brand's sixth to enter South Carolina, joining properties in Charleston, Fort Mill, Greenville, Mount Pleasant and Summerville. The Cambria Hotel Rock Hill – University Center is among four hotels opening in the first quarter of 2021 for the brand, in addition to hotels in Orlando, Florida; Fort Lauderdale Beach, Florida, which opened this January; and Washington, D.C., which opened last week.

The Cambria Hotel Rock Hill – University Center is situated at 354 Technology Center Way in Rock Hill, South Carolina. A cornerstone of the new University Center Knowledge Park development, the hotel connects Winthrop University to the cultural heart of Rock Hill's Old Town Historic District, which includes restaurants, retailers, shops and historic sites. In addition, the property is located next door to the new Rock Hill Sports & Events Center and is a short drive to York Technical College, the South Carolina National Guard Training Center, the billion-dollar NFL Carolina Panthers headquarters and training facility project, the Rock Hill BMX Supercross Track, and the city of Charlotte, where guests can find a variety of exciting dining, nightlife and entertainment options.

"South Carolina is known for its high standard of hospitality and a myriad of travel experiences — from picturesque beaches and camping in state parks to rich history, culture and a top-notch food scene — making it the perfect home for several Cambria hotels," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "As guests continue to return to travel, we're thrilled to bring the brand to more of their favorite destinations this year, with our recently opened Fort Lauderdale, Florida and Washington, D.C. hotels, but also in culture-rich locations like Los Angeles and Napa, California; Nashville, Tennessee; and Orlando, Florida. That way, travelers can unwind with our upscale amenities and feel a sense of space and place on their next adventure."

The Cambria Hotel Rock Hill – University Center features upscale amenities and approachable indulgences that appeal to modern travelers, including:

  • Contemporary and sophisticated guest rooms, complete with design forward fixtures, abundant lighting and plush bedding. Suites with fridges and stovetops are also available.
  • Multi-purpose indoor and outdoor spaces for productive work or relaxation, including an indoor heated pool and 354 SkyBar, the hotel's rooftop bar.
  • Locally inspired design décor, reflecting the unique personality of the surrounding community.
  • Immersive, spa-style bathrooms with Bluetooth mirrors.
  • Onsite dining featuring freshly made food, local craft beer, wine and specialty cocktails, as well as to-go options.
  • State-of-the-art health and wellness center.
  • 3,500-square feet of multi-function meeting space, including a rooftop bar with outdoor seating.

All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees' long-standing dedication to cleanliness with enhanced training and best practices for deep cleaning, disinfecting and social distancing. Additionally, Cambria guests can limit their interactions with hotel staff by using the Cambria Contactless Concierge Service, a text messaging service for housekeeping requests, to-go food orders, meeting room requests and more.

The Cambria Hotel Rock Hill – University Center was developed by Sand Hospitality, LLC, an experienced hotel and commercial real estate owner and developer, with more than two dozen properties open across nine states. There are currently over 55 Cambria hotels open across the U.S. in popular cities such as Boston, Fort Lauderdale, Nashville, Houston, and Phoenix, with 80 hotels in the pipeline.

For more information on Cambria Hotels development opportunities, visit choicehotelsdevelopment.com/cambriahotels.

About Cambria Hotels®

The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, New York, Pittsburgh, and Washington, D.C. There are over 130 Cambria properties open or in the pipeline across the United States, with more than 55 currently open. To learn more, visit www.choicehotels.com/cambria.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of December 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, development@choicehotels.com.

© 2021 Choice Hotels International, Inc. All Rights Reserved

 

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SOURCE Choice Hotels International, Inc.

FAQ

What is the significance of the Cambria Hotel Rock Hill opening for CHH?

The opening signifies Choice Hotels' continued expansion in upscale hotel markets, potentially boosting revenue.

Where is the Cambria Hotel Rock Hill located?

The hotel is located at 354 Technology Center Way, Rock Hill, South Carolina.

How many Cambria Hotels are in South Carolina?

With the opening of the Rock Hill property, there are now six Cambria Hotels in South Carolina.

What amenities does the Cambria Hotel Rock Hill offer?

It offers modern guest rooms, multi-purpose spaces, a rooftop bar, and a health and wellness center.

How many Cambria Hotels are planned nationwide?

There are over 80 Cambria hotels planned across the United States.

Choice Hotels Intnl.

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