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Choice Hotels International, Inc. (NYSE: CHH), stands as a global leader in the hospitality industry, with its extensive portfolio featuring over 7,500 hotels and 630,000 rooms across 46 countries and territories. Its diverse range of 22 brands caters to a broad spectrum of travelers, from full-service upper upscale properties to midscale, extended stay, and economy options.
Core Business: Choice Hotels primarily operates through a franchise model, generating 100% of its revenue from franchise fees. The U.S. market represents 79% of its total rooms. Key brands under its umbrella include Comfort Inn, Comfort Suites, Ascend, and Cambria, which together account for over one-third of the company's domestic rooms.
Recent Achievements and Projects: Recently, Choice Hotels has made significant strides in expanding its portfolio and enhancing its technological capabilities. The acquisition of Radisson Hotels Americas in August 2022 added around 70,000 rooms, boosting its presence in the upscale market. The company also launched the Comfort Rise & Shine prototype, further solidifying its leadership in the upper midscale segment.
Choice Hotels has a history of leveraging technology to enhance guest experiences and streamline operations for franchisors. Sireesha Kunduri's recent promotion to Chief of Product Engineering underscores their commitment to technological innovation aimed at delivering better value to hotel owners and guests.
Partnerships and Campaigns: To connect with younger travelers, Choice has partnered with influencer Jimmy Darts, reaching his vast social media audience. This initiative supports its latest marketing campaign, 'A Stay for Any You,' aiming to highlight its diverse brand offerings.
Financial Condition: As of the first quarter of 2024, Choice Hotels reported an increase in adjusted EBITDA and EPS by 17% and 14%, respectively. The company’s strong performance is attributed to synergies from the Radisson acquisition and strategic expansion projects. It continues to reward shareholders through dividends and stock repurchase programs.
Commitment to Diversity: The SOAR program, which promotes hotel ownership among underrepresented entrepreneurs, has awarded over 370 franchise agreements to diverse participants. Programs like HERtels further empower female entrepreneurs, reflecting Choice's long-standing commitment to diversity and inclusion.
Extended Stay Leadership: Choice Hotels is a front-runner in the extended stay segment, with brands such as Everhome Suites. The recent openings and groundbreakings in key markets highlight the brand’s rapid growth, driven by a robust pipeline and strategic collaborations with developers like Highside Companies.
Overall, Choice Hotels International continues to excel through a combination of strategic acquisitions, innovative technology, and strong franchisee support, maintaining its position as a significant player in the global hospitality industry.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign showcases the company's 22 hotel brands and highlights the Choice Privileges rewards program, which has 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing a 'Vacation Maximization-er' character. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights brands including Radisson, Cambria, Quality Inn, and Comfort, emphasizing their unique features and amenities. Choice Privileges has announced new features including RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks for point redemptions.
The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through connected TV, online video, and social media platforms including Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign highlights the company's 22 hotel brands and its Choice Privileges rewards program, which serves 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing the 'Vacation Maximization-er.' It was developed based on research showing 95% of U.S. travelers seek new and unique experiences. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights several brands including Radisson, Cambria, Quality Inn, and Comfort, while highlighting recent Choice Privileges program enhancements such as RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks. The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through partnerships with platforms like Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has unveiled new visual identities for Radisson, Radisson Blu, and Radisson Individuals in the Americas, marking a significant step in reimagining these brands following their 2022 acquisition. The new logos will begin appearing at hotels in 2025, starting with the Radisson Hotel El Paso Airport and Radisson Blu Fargo.
The company announced several enhancements including elevated food and beverage concepts, Scandinavian-inspired designs for Radisson Blu properties, and new premium amenities. Choice is investing $15 million in renovating the Radisson Blu Mall of America and has completed renovations at the Radisson Salt Lake City Hotel.
The rebranding reflects each brand's unique positioning: Radisson as a 115-year-old pioneer in hospitality, Radisson Blu as a design-forward upper upscale brand, and Radisson Individuals as a collection of boutique and independent hotels. These changes aim to attract more upscale guests and optimize revenue for owners.
Choice Hotels International (NYSE: CHH) has been recognized as one of America's Most Responsible Companies in 2025 by Newsweek and Statista, based on performance across 30 key indicators and a consumer survey of over 26,000 U.S. residents.
The company's sustainability initiatives include the Room to Be Green Program, which focuses on five pillars: Energy, Water, Waste, Biodiversity, and Engagement across all Choice Hotels brands globally. The program mandates utility data reporting and resource conservation measures.
Notable achievements include winning the 2024 World Sustainable Travel & Hospitality Award for implementing CarbinX technology at the Radisson Blu Mall of America - the world's first small-scale carbon capture device in a hotel, reducing CO2 emissions by 6-8 tons annually and cutting natural gas usage by up to 20%. The company also received the PACT Freedom Award for its efforts in preventing human trafficking.
Choice Hotels International (NYSE: CHH) announced two new Everhome Suites openings in Fayetteville, N.C. and Cheyenne, Wyo., plus a groundbreaking in Clarksville, Tenn. The company currently has 7 Everhome Suites open, with over 20 under construction and nearly 30 expected to open by end of 2025. The pipeline includes over 65 properties.
The new properties, developed with Highside Companies, feature 114-115 rooms each and are strategically located near military bases and key economic centers. The Fayetteville location serves Fort Liberty, while the Cheyenne property is near Francis Warren Air Force Base. The Clarksville location, expected to open in spring 2026, will serve Fort Campbell and local manufacturing facilities.
Choice Hotels International (NYSE: CHH) has announced its board of directors has declared a quarterly cash dividend of $0.2875 per share on the company's common stock. The dividend will be payable on January 16, 2025, to shareholders of record on January 2, 2025.
Choice Hotels operates as one of the world's largest lodging franchisors, with over 7,500 hotels and nearly 635,000 rooms across 45 countries and territories. The company manages a diverse portfolio of 22 brands ranging from full-service upper upscale properties to midscale, extended stay and economy segments.
Choice Hotels International (NYSE: CHH) announced the 2024 recipients of its 'Your Community, Your Choice' grant program on Giving Tuesday. The program, now in its fifth year, has donated a total of $275,000 to local nonprofits through more than 70 hotels across the United States since 2019. This year's grants will support various causes including food security, veteran support, aid for abuse victims, youth education, and animal shelters. Fifteen nonprofit organizations were selected as recipients, each nominated by Choice hotels with connections to their local communities.
Choice Hotels International (NYSE: CHH) announced two new contracts under its Supporting Ownership Access and Representation (SOAR) program, which supports hotel ownership for underrepresented entrepreneurs. The contracts include an 82-room WoodSpring Suites in New Mexico and a 49-room Rodeway Inn in Illinois. These are part of 17 SOAR contracts signed year-to-date, reflecting an increase from 1 to 2 contracts per month in the last five years. Since its inception, Choice has awarded 387 franchise agreements through SOAR. The program demonstrates Choice's commitment to fostering diversity in hotel ownership and providing support to veteran and minority entrepreneurs.
Choice Hotels International (NYSE: CHH) continues its upscale segment expansion with three new Cambria Hotel openings and two groundbreakings this fall. New properties opened in Imperial (California), Pigeon Forge (Tennessee), and Spokane (Washington), while groundbreakings are planned in O'Fallon (Missouri) and Bend (Oregon). The company has introduced 18 new Cambria properties in the last two years and maintains a pipeline of 62 hotels. The expansion follows Choice's acquisition of Radisson Americas Hotels group in 2022 and strategic investments in repositioning its brands, resulting in record pipeline growth with upscale properties as a key driver.
Choice Hotels International (NYSE: CHH) reported strong Q3 2024 results with record-breaking performance. Total revenues reached $428.0 million, up 1% year-over-year. Net income rose 15% to $105.7 million, with diluted EPS increasing 23% to $2.22. Adjusted EBITDA grew 14% to $177.6 million. The global pipeline expanded 11% to over 110,000 rooms, with global hotel openings up 75%. The company's international portfolio grew 3.8% in rooms, with international openings tripling in Q3. Notable shareholder returns included $352.9 million in share repurchases and $42.5 million in dividends. Based on strong performance, Choice Hotels raised its full-year 2024 guidance for net income, EPS, and RevPAR.
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