Choice Hotels Intl Inc Stock Price, News & Analysis

Choice Hotels International (NYSE: CHH) is expanding its Everhome Suites brand with six new openings and three groundbreakings across multiple states. The midscale extended stay brand has opened 13 hotels in the last 14 months and currently has 19 properties under construction with over 60 in the pipeline. The brand expects to have nearly 25 hotels operational by year-end.

New properties are opening in strategic locations including Texas (Bastrop, Waco, Brownsville, El Paso, Amarillo, Georgetown), Arizona (Yuma), Oregon (Salem), and Ohio (Dayton). These locations were chosen to serve diverse demand bases including military personnel, healthcare professionals, educational institutions, and major employers like SpaceX and Samsung.

The hotels, developed in collaboration with Highside Companies, feature fully equipped kitchens, spa-style bathrooms, premium one-bedroom suites, and amenities like 24/7 fitness centers with Peloton bikes.

Choice Hotels International (NYSE: CHH) has released its 2024 Sustainability Report, highlighting significant environmental and social initiatives. The company has expanded its emissions reporting to include Scope 3 greenhouse gas emissions, preparing for science-based targets. Choice Hotels announced a $150,000 annual partnership with the National Park Foundation, leveraging its strategic advantage of having 95% of U.S. hotels within 90 minutes of national parks.

The company's "Your Community, Your Choice" grant program marked its fifth anniversary, having contributed $275,000 to local nonprofits since inception. Choice Hotels received multiple recognitions, including being named one of America's Most Responsible Companies by Newsweek, winning a World Sustainable Travel & Hospitality Award for CO2 sequestration technology, and receiving the PACT Freedom Award for anti-trafficking efforts.

Choice Hotels International (NYSE: CHH) concluded its 69th Annual Convention, highlighting its commitment to enhancing franchise ownership through various initiatives. The company announced new food and beverage pilots for Comfort and Country Inn & Suites brands and unveiled a new logo for the Ascend Collection, which surpassed 400 open properties worldwide.

The convention showcased Choice's technological investments, including AI-powered solutions for digital marketing, flexible rate management, and group travel optimization. The company also introduced a self-service travel management platform for small-to-mid-sized companies.

During the event, Choice Hotels recognized outstanding properties and owners, presenting Premier Awards to Burton Hotel Group and Athena Hospitality Group, a Lifetime Achievement Award to the late Toshio Muraki of Choice Hotels Japan, and Best of Choice Awards to 24 hotels across its portfolio.

Choice Hotels International (NYSE: CHH) is enhancing its complimentary breakfast program at Comfort and Country Inn & Suites by Radisson locations. The company is introducing new signature items including a customizable breakfast bowl at Comfort and a Pillsbury biscuit sandwich at Country Inn & Suites. Choice has partnered with Florida's Natural and General Mills to offer premium orange juice and cereals.

The initiative is backed by extensive research and collaboration with owners through Choice Hotel's Group Purchasing Organization, Entegra. The partnership with Entegra has already demonstrated an average 9% savings on food costs for participating hotels through March 2025. The breakfast upgrades are part of a broader strategy to differentiate the upper midscale brands, which includes refreshed prototypes and planned rollouts of new brand hallmarks later this year.

Choice Hotels opened its 69th Annual Convention in Las Vegas, highlighting significant growth and strategic investments. CEO Patrick Pacious announced that the company's loyalty membership has exceeded 70 million, with members booking directly more often and showing increased length of stays.

Key achievements include: a 6% increase in direct booking conversions, $25 million in operational cost savings identified for owners, and a 9% reduction in food costs through a new purchasing program. The company's upscale portfolio grew by 44% last year, now managing over 7,500 hotels worldwide.

Notable innovations include AI-powered solutions for personalized marketing, revenue management, and a new group travel system. In extended stay, Choice leads with 500+ properties and continues expanding with brands like Everhome Suites. The WoodSpring Suites brand maintains strong performance with gross operating profits above 55%.

Choice Hotels International (NYSE: CHH) launches its 10th annual tech summit 'MasteryX' in Scottsdale, bringing together 650 associates to explore cutting-edge technologies and solve industry challenges. The summit focuses on leveraging AI, quantum computing, and other technologies to enhance business intelligence, cybersecurity, and property operations.

A notable success from last year's summit includes an automation project that reduced special rates processing time from 2.5 weeks to instant processing, generating over $31 million in sales across 450,000 room nights. The company showcases its innovation timeline, including pioneering achievements such as launching the first hotel website with real-time rates (1995), developing the first cloud-based property management system (2003), and becoming the first major hotel company to fully migrate to AWS Cloud (2024).