Dove Cameron Joins Finishing Touch Flawless Brand as Ambassador
On December 15, 2020, Finishing Touch Flawless, a Church & Dwight brand, announced a partnership with actress and singer Dove Cameron. As the new brand ambassador, Cameron will promote various Flawless beauty products through a social media campaign. Brand Manager Hayley Parisi highlighted the importance of providing a safe hair removal alternative for young women and noted Cameron's influence in reaching this demographic. CEO Andy Khubani expressed excitement over Cameron joining the team, citing her authenticity as a role model for young women.
- Dove Cameron's partnership is expected to enhance brand visibility among Gen Z consumers.
- Flawless products have been recognized as #1 best-selling hair removal products in the U.S. for three consecutive years.
- None.
WAYNE, N.J., Dec. 15, 2020 /PRNewswire/ -- Finishing Touch Flawless, the Church & Dwight Co., Inc. (NYSE:CHD) innovative beauty brand specializing in at-home skincare tools and hair removal devices for women, announced today their partnership with Dove Cameron, the American Emmy award-winning actress, and singer.
Cameron joins the brand as an ambassador and will be featured in a new Flawless social media campaign touting the Finishing Touch® Flawless tried and true – Flawless, Flawless Brows, and Nu Razor.
Cameron said, "Beauty and fashion are a passion as well as a form of self-care for me. When I find products that make me feel really good about myself, I feel empowered and that makes me excited to share them with family and fans. When I first saw the Flawless products, I noticed that they were visually beautiful, and after trying them I was also impressed with how well they work!"
"Finishing Touch Flawless was created to offer women a safer and more convenient alternative to traditional hair removal. Young women often enter the realm of hair removal in secret and typically choose the nearest shaving tool in their home – whether it's made for them or not," said Hayley Parisi, the brand manager of Finishing Touch Flawless. "Dove Cameron's work and connection with Gen Z makes her the perfect voice to reach the young women who look up to her and share helpful resources and tips they are looking."
She has used her platform to educate her fans about her personal struggles with depression and insecurities. "Ms. Cameron's honesty and transparency make her a role model for young women and she embodies the Flawless brand and mission. We are excited to have her join are team and look forward to a successful collaboration," said Andy Khubani, CEO and founder of Finishing Touch Flawless.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.
About Finishing Touch Flawless
Finishing Touch Flawless was born in 2017 to provide beauty products that offer simple solutions to common, everyday beauty struggles. Finishing Touch Flawless has developed products and technologies that provide instant and painless solutions that combine beautifully feminine cosmetic designs with powerful engineering. Brand products have achieved high recognition and accolades from beauty editors and department stores such Cosmopolitan, Drug Store Retailers, Product of the Year, and more. Flawless hair removal products are the #1 selling products in the U.S. for 3 years running (A.C. Nielsen, Units Sold, All Channels, 52 weeks ending 2017, 2018, and 2019). Finishing Touch Flawless is dedicated to helping women look and feel their best by offering innovative devices that bring the Spa, Dermatologist office, or Salon safely into your home, with quality products at an affordable price.
Contact Info:
Tammie Coyman
Pure Imagination Public Relations
917-970-0631
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SOURCE Finishing Touch Flawless
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