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Cognex Strengthens Market Leadership in Industrial Barcode Reading with Two New AI-Powered Products

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Cognex (NASDAQ: CGNX) has launched two new AI-powered barcode readers, the DataMan® 290 and 390. These products feature advanced AI capabilities that enable reliable code reading with a single click, simplifying setup and maintenance while reducing downtime. The readers include an integrated all-in-one light for high read rates in low-visibility environments and can handle various code types, including damaged or low-quality codes.

The DataMan 290 is designed for most standard barcode reading applications, while the 390 model offers higher resolution for complex scanning needs. Both products feature a user-friendly web interface with guided setup, allowing deployment within minutes. The launch is supported by Cognex Customer Success, providing comprehensive support from setup and training to deployment and runtime.

Cognex (NASDAQ: CGNX) ha lanciato due nuovi lettori di codici a barre dotati di intelligenza artificiale, il DataMan® 290 e 390. Questi prodotti offrono avanzate capacità di IA che consentono una lettura dei codici affidabile con un solo clic, semplificando la configurazione e la manutenzione, riducendo i tempi di inattività. I lettori sono dotati di una luce integrata all-in-one per alte percentuali di lettura in ambienti con bassa visibilità e possono gestire vari tipi di codici, inclusi codici danneggiati o di bassa qualità.

Il DataMan 290 è progettato per la maggior parte delle applicazioni standard di lettura dei codici a barre, mentre il modello 390 offre una risoluzione superiore per esigenze di scansione complesse. Entrambi i prodotti presentano un'interfaccia web intuitiva con configurazione guidata, che consente l'installazione in pochi minuti. Il lancio è supportato dal Cognex Customer Success, che fornisce un supporto completo dalla configurazione e formazione fino all'implementazione e all'operatività.

Cognex (NASDAQ: CGNX) ha lanzado dos nuevos lectores de códigos de barras impulsados por inteligencia artificial, el DataMan® 290 y 390. Estos productos cuentan con capacidades avanzadas de IA que permiten una lectura confiable de códigos con un solo clic, simplificando la configuración y el mantenimiento, mientras se reduce el tiempo de inactividad. Los lectores incluyen una luz integrada todo en uno para altas tasas de lectura en entornos de poca visibilidad y pueden manejar varios tipos de códigos, incluidos códigos dañados o de baja calidad.

El DataMan 290 está diseñado para la mayoría de las aplicaciones estándar de lectura de códigos de barras, mientras que el modelo 390 ofrece mayor resolución para necesidades de escaneo complejas. Ambos productos cuentan con una interfaz web fácil de usar con configuración guiada, permitiendo su implementación en minutos. El lanzamiento cuenta con el apoyo de Cognex Customer Success, que proporciona un soporte integral desde la configuración y capacitación hasta la implementación y operación.

Cognex (NASDAQ: CGNX)는 인공지능(AI) 기반의 새로운 바코드 리더기인 DataMan® 290 및 390을 출시했습니다. 이 제품들은 한 번의 클릭으로 신뢰성 있는 코드 읽기를 가능하게 하는 고급 AI 기능을 갖추고 있어, 설정 및 유지보수를 간소화하며 다운타임을 줄입니다. 리더기에는 가시성이 낮은 환경에서도 높은 읽기 비율을 제공하는 통합형 올인원 조명이 포함되어 있으며, 손상되거나 품질이 낮은 코드 등 다양한 코드 유형을 처리할 수 있습니다.

DataMan 290은 대부분의 표준 바코드 읽기 애플리케이션을 위해 설계되었으며, 390 모델은 복잡한 스캔 요구사항을 충족할 수 있는 더 높은 해상도를 제공합니다. 두 제품 모두 사용자 친화적인 웹 인터페이스와 가이드 설정을 제공하여 몇 분 안에 배포할 수 있습니다. 이번 출시에는 Cognex Customer Success의 지원이 포함되어, 설정 및 교육부터 배포 및 운영까지 포괄적인 지원을 제공합니다.

Cognex (NASDAQ: CGNX) a lancé deux nouveaux lecteurs de codes-barres alimentés par l'intelligence artificielle, le DataMan® 290 et 390. Ces produits disposent de capacités avancées d'IA qui permettent de lire les codes de manière fiable en un seul clic, simplifiant la configuration et la maintenance tout en réduisant les temps d'arrêt. Les lecteurs comprennent un éclairage intégré tout-en-un pour des taux de lecture élevés dans des environnements à faible visibilité et peuvent gérer divers types de codes, y compris les codes endommagés ou de mauvaise qualité.

Le DataMan 290 est conçu pour la plupart des applications standards de lecture de codes-barres, tandis que le modèle 390 offre une résolution supérieure pour des besoins de numérisation complexes. Les deux produits disposent d'une interface web conviviale avec configuration guidée, permettant une déploiement en quelques minutes. Le lancement est soutenu par le service à la clientèle de Cognex, qui offre un support complet, de la configuration et de la formation à la mise en œuvre et à l'exploitation.

Cognex (NASDAQ: CGNX) hat zwei neue AI-gesteuerte Barcode-Leser, den DataMan® 290 und 390, auf den Markt gebracht. Diese Produkte bieten fortschrittliche KI-Funktionalitäten, die eine zuverlässige Code-Lesung mit nur einem Klick ermöglichen, wodurch die Einrichtung und Wartung vereinfacht und die Ausfallzeiten reduziert werden. Die Leser beinhalten ein integriertes All-in-One-Licht für hohe Leseterraten in Umgebungen mit geringer Sichtbarkeit und können verschiedene Code-Typen verarbeiten, einschließlich beschädigter oder minderwertiger Codes.

Der DataMan 290 ist für die meisten Standard-Anwendungen der Barcode-Lesung konzipiert, während das Modell 390 eine höhere Auflösung für komplexe Scan-Anforderungen bietet. Beide Produkte verfügen über eine benutzerfreundliche Weboberfläche mit geführter Einrichtung, die eine Bereitstellung in wenigen Minuten ermöglicht. Der Start wird von Cognex Customer Success unterstützt, das umfassende Unterstützung von der Einrichtung und Schulung bis zur Implementierung und in Betriebnahme bietet.

Positive
  • Introduction of new AI-powered products strengthening market leadership position
  • Advanced technology enabling single-click operation and reduced downtime
  • Comprehensive product range addressing both standard and complex scanning needs
  • Enhanced user accessibility allowing non-technical users to operate the system
Negative
  • None.

Insights

The launch of DataMan 290 and 390 represents a significant technological advancement in industrial barcode reading. The integration of AI capabilities for single-click code reading and the ability to handle damaged or low-quality codes in poor visibility conditions addresses critical pain points in manufacturing automation. The key differentiator here is the combination of advanced technology with user-friendly interfaces, making sophisticated barcode reading accessible to non-technical users.

Think of it like upgrading from a basic point-and-shoot camera to a professional DSLR that automatically adjusts settings for perfect shots. The all-in-one light integration and ability to handle varied code types positions these products well against competitors like Keyence and Zebra Technologies. For manufacturing operations, this means reduced training costs, faster deployment and fewer production line stoppages due to read failures.

The market impact extends beyond immediate sales potential - this launch strengthens Cognex's competitive moat in the $7.5 billion machine vision market. The testimonial from MTS's CEO particularly highlights the superior read reliability, which is important for maintaining Cognex's premium positioning in the industrial automation sector.

This product launch strategically positions Cognex to capture a larger share of the rapidly growing industrial automation market. The focus on ease-of-use and reliable performance addresses the increasing demand for accessible automation solutions amid the global manufacturing labor shortage. The simplified setup process is particularly valuable as manufacturers struggle to find and retain skilled technical workers.

The timing is optimal given the accelerating adoption of Industry 4.0 technologies and the growing need for reliable barcode reading in e-commerce and logistics operations. The introduction of two distinct models - the 290 for standard applications and 390 for complex scenarios - demonstrates smart market segmentation that can drive revenue growth across different price points and use cases.

For investors, this represents positive momentum in Cognex's product innovation pipeline and suggests potential market share gains in 2025. The emphasis on customer support through Cognex Customer Success also indicates a strategic shift toward recurring revenue opportunities through service and support contracts.

DataMan 290 and 390 barcode readers, backed by industry-leading customer support, deliver unmatched reliability and ease of use

NATICK, Mass., Jan. 14, 2025 /PRNewswire/ -- Cognex Corporation (NASDAQ: CGNX), the leader in industrial machine vision, today announced the launch of the DataMan® 290 and 390 barcode readers. Thanks to innovative AI technology, these readers deliver reliable decoding performance across a broad range of manufacturing applications. In addition, by making setup and deployment easy and intuitive, Cognex has given more users than ever the power to streamline barcode scanning processes and increase operational efficiency.

"The DataMan 290 outperformed other competitive solutions we tested, successfully reading codes that others couldn't," said Peter Laurinčík, CEO, MTS - Modern Technology Systems. "This reliability, plus an intuitive design, will transform our barcode reading operations, allowing us to increase productivity and throughput. The comprehensive support offered by Cognex, from setup and training to deployment and runtime, ensures smooth performance every step of the way."

The DataMan 290 and 390 provide a full set of features to let users get started quickly and efficiently handle a wide range of applications:

  • Advanced AI capabilities enable users to reliably read codes with a single click, simplifying setup and maintenance while reducing downtime, even for non-technical users.
  • Effortless handling of varied code types and symbologies, including damaged or low-quality codes, and high read rates even in low-visibility environments thanks to an integrated all-in-one light.
  • A user-friendly web interface with guided setup allows even non-technical users to go from unboxing to scanning in mere minutes.

Beyond advanced technology, DataMan 290 and 390 barcode readers are backed by Cognex Customer Success, industry-leading support that works the way you want, from self-service resources to a global network of experts. The best technology and tailored guidance enable users to easily plan, deploy, and expand their vision project.

The DataMan 290 solves most barcode reading applications out of the box, while the DataMan 390 delivers higher resolution for the most complex applications, offering a complete range of solutions to meet code scanning requirements. These readers, along with Cognex Customer Success, reflect the company's commitment to deliver best-in-class customer experience, while driving innovation in industrial barcode reading. For more information, visit cognex.com/dataman-290 or call 1-855-4-COGNEX.

About Cognex Corporation
Cognex Corporation invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4.5 million image-based products, representing over $11 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit cognex.com.

IR Contact
Nathan McCurren
Head of Investor Relations and Treasurer
Cognex Corporation
ir@cognex.com

Media Contact
Jeremy Sacco
Senior Manager, Global Content Marketing
Cognex Corporation
pr@cognex.com

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SOURCE Cognex Corporation

FAQ

What are the key features of Cognex's new DataMan 290 and 390 barcode readers?

The key features include advanced AI capabilities for single-click reading, integrated all-in-one light for low-visibility environments, user-friendly web interface with guided setup, and ability to handle various code types including damaged codes.

How do the DataMan 290 and 390 models differ from each other?

The DataMan 290 is designed for most standard barcode reading applications, while the DataMan 390 offers higher resolution specifically for more complex applications.

What support does Cognex (CGNX) provide for the new DataMan barcode readers?

Cognex provides comprehensive Customer Success support, including self-service resources, a global network of experts, setup assistance, training, and deployment guidance.

How long does it take to set up the new Cognex DataMan barcode readers?

According to the release, users can go from unboxing to scanning in mere minutes, thanks to the user-friendly web interface with guided setup.

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