Confluent Launches OEM Program to Help Partners Quickly and Confidently Grow Their Business with Data Streaming

Rhea-AI Summary

Confluent (NASDAQ:CFLT) has launched its OEM Program for managed service providers (MSPs), cloud service providers (CSPs), and independent software vendors (ISVs). This program allows partners to integrate Confluent's enterprise-grade data streaming platform for Apache Kafka® and Apache Flink® into their offerings. Key benefits include:

1. License to globally redistribute or embed Confluent's platform
2. Expert implementation guidance and certification
3. Flexible commercial terms
4. Ongoing technical support

The program aims to help partners unlock new revenue streams, accelerate service delivery, reduce support costs, and minimize complexity and risk. Launch partners include Alibaba Cloud, Infosys, and Mindgate Solutions, highlighting the program's potential to meet growing demand for real-time data solutions across various industries.

Positive

• Launch of OEM Program allows partners to integrate and resell Confluent's enterprise-grade data streaming platform
• Program enables partners to unlock new revenue streams and meet growing demand for real-time data solutions
• Partnerships with major companies like Alibaba Cloud, Infosys, and Mindgate Solutions demonstrate market traction
• Offering includes 120+ Kafka connectors, Flink stream processing, and enterprise-grade security features

Negative

• None.

Insights

Market Research Analyst

The launch of Confluent's OEM Program is a strategic move to capitalize on the growing demand for data streaming solutions. While not directly impactful to immediate financials, it positions Confluent for potential long-term revenue growth. The program addresses a critical market need, as evidenced by the ISG Software Research prediction that 75% of enterprises will incorporate streaming data by 2026.

This initiative could significantly expand Confluent's market reach through partnerships with MSPs, CSPs and ISVs. By offering a complete data streaming platform, Confluent reduces barriers to entry for partners, potentially accelerating adoption rates. However, the success of this program will depend on partner uptake and the ability to convert these partnerships into substantial revenue streams, which may take time to materialize.

Tech Expert

Confluent's OEM Program is a technologically savvy move. By offering a complete data streaming platform for Apache Kafka® and Apache Flink®, they're addressing the complexity and cost barriers associated with self-managing open-source solutions. The average two-year timeline and millions of dollars in costs for businesses to reach production scale with Kafka highlights the value proposition of Confluent's offering.

The inclusion of 120+ Kafka connectors, Flink stream processing and enterprise-grade security in a ready-to-use platform significantly reduces development time and technical debt for partners. This could lead to faster market penetration and a competitive edge in the rapidly evolving data streaming landscape, especially as technologies like GenAI drive demand for real-time data processing capabilities.

Financial Analyst

While the OEM Program doesn't provide immediate financial impact, it represents a strategic investment in Confluent's growth potential. By targeting MSPs, CSPs and ISVs, Confluent is diversifying its revenue streams and potentially creating a multiplier effect on its market penetration. The flexible commercial terms and global redistribution rights could lead to increased recurring revenue over time.

However, investors should note that the financial benefits may take time to materialize. The success of this program will be measured by partner adoption rates, revenue growth from OEM channels and the impact on Confluent's market share in the data streaming sector. While promising, it's important to monitor these metrics in future earnings reports to gauge the program's actual financial impact.

MSPs, CSPs, and ISVs can rapidly unlock new revenue streams with the industry’s leading data streaming platform integrated into their customer offerings

AUSTIN, Texas--(BUSINESS WIRE)-- Confluent, Inc. (NASDAQ:CFLT), the data streaming pioneer, today announced the Confluent OEM Program. The new program for managed service providers (MSPs), cloud service providers (CSPs), and independent software vendors (ISVs) makes it easy to launch and enhance customer offerings with a complete data streaming platform for Apache Kafka^® and Apache Flink^®. With license to globally redistribute or embed Confluent’s enterprise-grade platform, partners can bring real-time products and Kafka offerings to market faster and easily monetize customer demand for data streaming with limited risk. The program makes data streaming a high-margin part of the business with expert implementation guidance and certification to help partners launch enterprise-ready offerings; flexible commercial terms that match the ways partners sell; and ongoing technical support to ensure long-term customer success.

"As data-driven technologies like GenAI become essential to enterprise operations, conversation has shifted from ‘if’ or ‘when’ a business will need data streaming to ‘what’s the fastest, most cost-effective way to get started?’” said Kamal Brar, Senior Vice President, Worldwide ISV and APAC, Confluent. “We help our partners unlock new revenue streams by meeting the growing demand for real-time data within every region they serve. Confluent offers the fastest route to delivering enterprise-grade data streaming, enabling partners to accelerate service delivery, reduce support costs, and minimize overall complexity and risk.”

The need for real-time data has cemented data streaming as a critical business requirement. According to ISG Software Research, “by 2026, more than three-quarters of enterprises’ standard information architectures will include streaming data and event processing.” To meet this need, teams often turn to popular open source technologies like Kafka and Flink. However, building and maintaining open source software, especially at scale, quickly becomes prohibitively expensive and time-consuming. On average, self-managing Kafka takes businesses more than two years to reach production scale, with ongoing platform development and operational costs exceeding millions of dollars per year. Over time, solutions built with open source Kafka and Flink consume more and more engineering resources, which impacts a business’ ability to focus on differentiation and maintain a competitive advantage.

Grow faster with enterprise-grade data streaming

The Confluent OEM Program alleviates the burdens of self-managing open source technologies while going far beyond just Kafka and Flink. MSPs and CSPs can easily deliver a complete data streaming platform through Confluent, providing a hassle-free solution for unlocking more customer projects across AI, real-time analytics, application modernization and more. ISVs can embed Confluent within their products or applications to cost-effectively power modern customer experiences fueled by real-time data. Confluent simplifies data streaming by eliminating the operational complexities of open source deployments, accelerating delivery times, and ensuring customer success through ongoing expert support. Secure, governed data streams can be available wherever needed—on premises, at the edge, and in the cloud.

OEM Program benefits include:

• Design review and development support – Build your data streaming offering with architectural guidance and hands-on development support from Confluent’s team with over 5 million Kafka development hours logged.
• Speed to market – Accelerate time to value with a complete, ready-to-use data streaming platform including 120+ Kafka connectors, Flink stream processing, enterprise-grade security and data quality controls, and cloud-based monitoring.
• Confluent certification – Launch confidently with proof that your product or data streaming offering is approved and backed by the industry leader.
• Flexible commercial terms – Package customer-facing offerings easily with commercial terms that match the way you sell.
• Expert technical support – Bring committer-led Kafka and Flink support to your business and easily handle any customer question or issue.

Hear from Confluent’s Launch Partners

“Customer demand for data streaming has skyrocketed as businesses strive for a competitive edge through application modernization, real-time analytics, and AI,” said Dongliang Guo, Vice President of International Business, Head of International Products and Solutions, Alibaba Cloud Intelligence. “With Confluent, we were able to deliver a complete, enterprise-grade Apache Kafka managed service on Alibaba Cloud with minimal time and engineering effort. Partnering with Confluent, the leading Kafka experts, allowed us to quickly unlock new business potential in Asia Pacific while lessening the costs and complications typically associated with launching a new service."

“Businesses undergoing digital transformations rely on Infosys for technologies that meet rigorous enterprise requirements and ensure long-term success,” said Dinesh Rao, EVP and Co-Head of Delivery, Infosys. “By leveraging Confluent’s advanced data streaming solutions, we can complete customer projects more efficiently, with minimized risk and reduced costs. Our customers benefit from comprehensive platforms that include pre-built connectors, native stream processing, data quality controls, enterprise-grade security, governance, monitoring, and more.”

"Processing over 7 billion real-time payment transactions per month for leading financial institutions worldwide comes with exceptional performance expectations,” said George Sam, Co-founder and Business Head, Mindgate Solutions Pvt. Ltd. “By leveraging Apache Kafka from Confluent, we ensure our RTP UPI payment platform can handle the increasing demand for real-time transactions with unparalleled efficiency and reliability. Through this partnership, we reaffirm our dedication to delivering innovative, scalable, and resilient payment solutions to clients globally, highlighting our commitment to providing cutting-edge, robust solutions worldwide."

Become an OEM Partner today! Visit www.confluent.io/oem for more details on how to join and the impact it can have on your business.

Additional resources

• Read the blog for more details on the Confluent OEM Program.
• Learn more about Confluent’s partner programs.
• See how Confluent is helping its customers transform their businesses.

About Confluent

Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit www.confluent.io.

Confluent^® and associated marks are trademarks or registered trademarks of Confluent, Inc.

Apache^® and Apache Kafka^® are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries. No endorsement by the Apache Software Foundation is implied by the use of these marks. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240917979135/en/

Lyn Eyad

pr@confluent.io

Source: Confluent, Inc.

FAQ

What is Confluent's new OEM Program for CFLT stock?

Confluent's new OEM Program allows managed service providers, cloud service providers, and independent software vendors to integrate and resell Confluent's enterprise-grade data streaming platform for Apache Kafka® and Apache Flink®, enabling them to unlock new revenue streams and meet growing demand for real-time data solutions.

How does the Confluent OEM Program benefit partners of CFLT?

The Confluent OEM Program benefits partners by providing license to globally redistribute Confluent's platform, expert implementation guidance, certification, flexible commercial terms, and ongoing technical support. This helps partners accelerate service delivery, reduce support costs, and minimize complexity and risk.

Who are some of the launch partners for Confluent's OEM Program (CFLT)?

Launch partners for Confluent's OEM Program include major companies such as Alibaba Cloud, Infosys, and Mindgate Solutions, demonstrating the program's potential to meet growing demand for real-time data solutions across various industries.

What features does Confluent's OEM Program offer to CFLT partners?

Confluent's OEM Program offers partners a complete data streaming platform including 120+ Kafka connectors, Flink stream processing, enterprise-grade security and data quality controls, cloud-based monitoring, and expert technical support from Confluent's team with over 5 million Kafka development hours logged.