Outdoor Furniture Cushion Brand ARDEN Partners with Country Music Singer & Songwriter Alexandra Kay to Launch “Favorites” Collection Ahead of Summer Patio Season

Rhea-AI Summary

ARDEN, a top outdoor patio cushion brand under Central Garden & Pet Company (NASDAQ: CENT, CENTA), partners with rising country music star Alexandra Kay to launch the “Favorites” collection ahead of the summer patio season. The collaboration began with a “gARDEN Party” in Nashville, Tennessee on May 20. Kay's selected patterns include Coastal Green Leaf, Navy Palm, and Sage Green Tenley, which reflect her love for the outdoors. The eco-friendly cushions use ARDEN's new earthFIBER material, a blend of bamboo viscose and polyester, treated to resist stains and water without PFAS. Alexandra Kay, known for her robust social media presence and successful debut album, continues to gain momentum as she joins Jelly Roll’s “Beautifully Broken Tour” in the fall.

Positive

• Partnership with Alexandra Kay increases ARDEN's visibility, leveraging her 6M+ social media followers.
• Launching the new 'Favorites' collection expands ARDEN's product lineup ahead of the peak summer season.
• The eco-friendly cushions use sustainable materials like bamboo viscose, appealing to environmentally-conscious consumers.
• Available in major retail outlets like Amazon, Home Depot, Lowe's, Walmart, and Target, increasing market reach.
• Association with a rising music star can attract a younger, trendier customer base.

Negative

• No immediate financial data or projections were provided in the PR to assess the potential revenue impact.
• Possible reliance on Alexandra Kay's popularity for the success of the product line, which may not guarantee long-term sales growth.
• No mention of new technological innovations or patent protections for the earthFIBER material.

Partnership kicked off with a “gARDEN Party” in Nashville, Tennessee

NASHVILLE, Tenn.--(BUSINESS WIRE)-- ARDEN, a leading outdoor patio cushion brand in the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), and rising country music singer/songwriter Alexandra Kay, have teamed up to celebrate the start of summer outdoor entertaining. To kick off the collaboration, on Monday, May 20, Kay and ARDEN hosted an exclusive garden party in Nashville, Tennessee for an intimate evening of outdoor entertainment.

Outdoor Furniture Cushion Brand ARDEN Partners with Country Music Singer & Songwriter Alexandra Kay to Launch the “Favorites” Collection Ahead of Summer Patio Season - Partnership kicked off with a “gARDEN Party” in Nashville, Tennessee (Photo Credit: Sean Davis)

Alexandra Kay’s “favorites” from ARDEN cushions include the following patterns: Coastal Green Leaf, Navy Palm, and Sage Green Tenley. The calming color palette nods to her finding solace in the outdoors, crediting her parent’s porch as the place where she wrote a lot of her new music.

“It’s been a significant year of growth for me, and I’ve loved working with ARDEN to spotlight some of my favorite patterns from their line,” said Alexandra Kay. “I’m hoping that this partnership offers comfort to those who find peace outdoors like I do. A little style can go a long way in making you feel better.”

The fade-resistant textiles are also eco-friendly, featuring ARDEN’s new ultra-soft earthFIBER material. The plant-based fabric is a blend of bamboo viscose and polyester. The cushions are generously filled with partially recycled fiber and made to resist stains and water with PFAS Free treatments.

“We have always had a passion for outdoor decor that you can feel good about, and we’ve worked hard to ensure sustainability is a key pillar in our cushion collections,” said Carrie Belcher, Director of Marketing for ARDEN Companies. “It’s been a delight working with Alexandra so far, and we’re thrilled to continue our partnership with her in the future.”

Kay initially rose to fame on social media, garnering over 6 million followers and 170+ million streams on Apple Music and Spotify. Kay has collaborated with industry titans like Tim McGraw, Jo Dee Messina, Randy Travis and more. In 2023, her debut album spent multiple weeks on the Country iTunes charts, and she sold over 50,000 tickets to headlining shows. 2024 is shaping up to be an even bigger year for Alexandra, with multiple main-stage performances and headliner run on Jelly Roll’s “Beautifully Broken Tour” beginning this fall.

To shop Alexandra’s favorites, head to Alexandra’s Amazon shop here. ARDEN cushions are available at Amazon, Home Depot, Lowe’s, Walmart, Target and other online retailers.

About ARDEN

ARDEN Companies is America's leading manufacturer and marketer of outdoor cushions and pillows, founded in 1964 and still proudly designing all our products in the USA. The brand offers a variety of products that are tastefully designed to be fade-resistant, durable, and water-repellent without compromising style. In 2017, ARDEN cushions debuted as a retail-ready option with a proven track record in eCommerce, and in 2019 ARDEN joined the Central Garden & Pet family. You can shop the product line from https://www.Amazon.com/ArdenSelections, or visit Lowe’s, The Home Depot, Walmart, Target and Amazon. @arden.outdoor

About Alexandra Kay

Alexandra Kay kindles a profound connection with listeners through her heartfelt melodies, evocative storytelling, and beautifully captivating voice. Born and raised in Waterloo, Illinois, Alexandra found her voice as a teen, using songwriting as a vessel for self-expression and self-discovery. After two failed major record deals, and a starring role in a Netflix Original series, Alexandra took it upon herself to build the music career she envisioned. Since then, she's been cementing her status as an independent force in the industry by sharing her music and life online, amassing over 6+ million followers on social media which has led to 300+ million streams between Apple and Spotify alone. AK (as her fans call her) has graced the stage and collaborated with industry titans like Tim McGraw, Tracy Lawrence, Jo Dee Messina, Jelly Roll, Randy Travis, Gary LeVox and more. In October of 2023 Alexandra dropped her debut album “All I’ve Ever Known.” The independently released project spent multiple weeks in the number one spot on the iTunes country charts, debuted at number one on iTunes All Genre and in the top ten on multiple Billboard Charts. The heart-wrenching ballad “Everleave” from her debut project has gained tens of millions of views on social media and is currently in rotation on Sirius XM’s The Highway. With what has been described as a “Taylor Swift-esque” fan base, AK sold over 50,000 tickets to her headline shows in 2023 alone. 2024 is gearing up to be her biggest year yet with multiple main stage performances at the largest festivals in country music, multiple headline runs and the inception of her sophomore album. @alexandrakaymusic

PHOTOS AVAILABLE HERE | Photo Credit: Sean Davis

View source version on businesswire.com: https://www.businesswire.com/news/home/20240604350288/en/

FlyteVu

Maggie Trabucco

maggie.trabucco@flytevu.com

615-921-8730

Source: ARDEN

FAQ

What is the partnership between ARDEN and Alexandra Kay?

ARDEN partnered with country music singer Alexandra Kay to launch the 'Favorites' collection of outdoor cushions.

When did ARDEN and Alexandra Kay host the launch event?

The launch event, 'gARDEN Party', was hosted on May 20 in Nashville, Tennessee.

What are some of Alexandra Kay's favorite patterns in the ARDEN collection?

Alexandra Kay's favorite patterns include Coastal Green Leaf, Navy Palm, and Sage Green Tenley.

What makes the ARDEN cushions eco-friendly?

The cushions are made from ARDEN's new earthFIBER material, a blend of bamboo viscose and polyester, and are treated to resist stains and water without PFAS.

Where can I buy the ARDEN cushions from the 'Favorites' collection?

The ARDEN cushions are available at Amazon, Home Depot, Lowe's, Walmart, Target, and other online retailers.

What is Alexandra Kay known for besides her partnership with ARDEN?

Alexandra Kay is known for her debut album that spent multiple weeks on the Country iTunes charts and her social media presence with over 6 million followers.

What upcoming tour will Alexandra Kay be part of in 2024?

Alexandra Kay will be part of Jelly Roll’s 'Beautifully Broken Tour' starting in the fall of 2024.