‘Home Improvement’ Star Richard Karn Teams up With DoMyOwn as ‘Chief Solutions Officer’, Helping Homeowners Take Charge of Their Lawn Care
DoMyOwn, a subsidiary of Central Garden & Pet Company (NASDAQ: CENT), has announced the appointment of Richard Karn as Chief Solutions Officer. The leading online retailer of professional-grade lawn care and pest control products aims to address significant homeowner uncertainty in lawn care, revealed by their research showing that 76% of homeowners are unsure of their grass type and only 26% are satisfied with their lawn's appearance.
In his new role, Karn will lead educational video initiatives to help homeowners become more confident in lawn care management. The partnership leverages Karn's trusted expertise in DIY home improvement to provide accessible guidance for customers using DoMyOwn's professional-grade products and services, which include solutions for weed control, fertilization, and pest management.
DoMyOwn, una filiale di Central Garden & Pet Company (NASDAQ: CENT), ha annunciato la nomina di Richard Karn come Chief Solutions Officer. Il principale rivenditore online di prodotti per la cura del prato e il controllo dei parassiti di qualità professionale mira a risolvere l'incertezza significativa dei proprietari di casa nella cura del prato, rivelata dalla loro ricerca che mostra che il 76% dei proprietari non è sicuro del tipo di erba e solo il 26% è soddisfatto dell'aspetto del proprio prato.
Nel suo nuovo ruolo, Karn guiderà iniziative di video educativi per aiutare i proprietari di casa a diventare più sicuri nella gestione della cura del prato. La partnership sfrutta l'esperienza fidata di Karn nel miglioramento della casa fai-da-te per fornire indicazioni accessibili ai clienti che utilizzano i prodotti e i servizi di qualità professionale di DoMyOwn, che includono soluzioni per il controllo delle erbacce, la fertilizzazione e la gestione dei parassiti.
DoMyOwn, una subsidiaria de Central Garden & Pet Company (NASDAQ: CENT), ha anunciado el nombramiento de Richard Karn como Director de Soluciones. El principal minorista en línea de productos profesionales para el cuidado del césped y el control de plagas tiene como objetivo abordar la incertidumbre significativa de los propietarios de viviendas en el cuidado del césped, revelada por su investigación que muestra que el 76% de los propietarios no están seguros del tipo de césped y solo el 26% está satisfecho con la apariencia de su jardín.
En su nuevo cargo, Karn liderará iniciativas de videos educativos para ayudar a los propietarios a sentirse más seguros en la gestión del cuidado del césped. La asociación aprovecha la experiencia confiable de Karn en la mejora del hogar DIY para proporcionar orientación accesible a los clientes que utilizan los productos y servicios de calidad profesional de DoMyOwn, que incluyen soluciones para el control de malezas, fertilización y manejo de plagas.
DoMyOwn은 Central Garden & Pet Company (NASDAQ: CENT)의 자회사로, Richard Karn을 최고 솔루션 책임자로 임명했다고 발표했습니다. 전문적인 잔디 관리 및 해충 방제 제품의 주요 온라인 소매업체인 DoMyOwn은 조사 결과 76%의 주택 소유자가 잔디 종류에 대해 확신이 없고, 단지 26%만이 자신의 잔디 외관에 만족한다는 사실을 통해 주택 소유자들이 잔디 관리에 대한 불확실성을 해소하는 것을 목표로 하고 있습니다.
새로운 역할에서 Karn은 주택 소유자들이 잔디 관리에 더 자신감을 가질 수 있도록 교육 비디오 이니셔티브를 이끌 것입니다. 이 파트너십은 DIY 홈 개선 분야에서 Karn의 신뢰할 수 있는 전문 지식을 활용하여 DoMyOwn의 전문 제품 및 서비스, 즉 잡초 방제, 비료, 해충 관리 솔루션을 사용하는 고객에게 접근 가능한 지침을 제공합니다.
DoMyOwn, une filiale de Central Garden & Pet Company (NASDAQ: CENT), a annoncé la nomination de Richard Karn en tant que directeur des solutions. Le principal détaillant en ligne de produits professionnels pour l'entretien des pelouses et le contrôle des nuisibles vise à répondre à l'incertitude significative des propriétaires concernant l'entretien de la pelouse, révélée par leur recherche montrant que 76% des propriétaires ne sont pas sûrs de leur type de gazon et que seulement 26% sont satisfaits de l'apparence de leur pelouse.
Dans son nouveau rôle, Karn dirigera des initiatives de vidéos éducatives pour aider les propriétaires à se sentir plus confiants dans la gestion de l'entretien de la pelouse. Le partenariat tire parti de l'expertise fiable de Karn en matière d'amélioration de l'habitat DIY pour fournir des conseils accessibles aux clients utilisant les produits et services professionnels de DoMyOwn, qui incluent des solutions pour le contrôle des mauvaises herbes, la fertilisation et la gestion des nuisibles.
DoMyOwn, eine Tochtergesellschaft der Central Garden & Pet Company (NASDAQ: CENT), hat die Ernennung von Richard Karn zum Chief Solutions Officer bekannt gegeben. Der führende Online-Händler für professionelle Produkte zur Rasenpflege und Schädlingsbekämpfung zielt darauf ab, die erhebliche Unsicherheit der Hausbesitzer in Bezug auf die Rasenpflege zu adressieren, die durch ihre Forschung offenbart wurde, die zeigt, dass 76% der Hausbesitzer sich über ihren Rasentyp unsicher sind und nur 26% mit dem Aussehen ihres Rasens zufrieden sind.
In seiner neuen Rolle wird Karn Bildungsvideo-Initiativen leiten, um Hausbesitzern zu helfen, mehr Vertrauen in das Management der Rasenpflege zu gewinnen. Die Partnerschaft nutzt Karns vertrauenswürdige Expertise im Bereich DIY-Hausverbesserung, um den Kunden zugängliche Anleitungen für die Verwendung von DoMyOwns professionellen Produkten und Dienstleistungen anzubieten, die Lösungen für Unkrautbekämpfung, Düngung und Schädlingsmanagement umfassen.
- Strategic partnership with well-known TV personality Richard Karn enhances brand visibility and credibility
- Company identifies significant market opportunity with 74% of homeowners unsatisfied with their lawns
- Expansion of educational content and customer support services could drive product sales
- None.
DoMyOwn Responds to Widespread Homeowner Uncertainty with Expert Guidance, Step-by-Step Resources, and a Familiar Face in DIY Home Improvements
Richard Karn as Chief Solutions Officer for DoMyOwn
In this role, Karn brings his trusted, approachable expertise to homeowners across the country, helping them navigate lawn care with confidence and ease. With a mission to empower DIYers, Karn will lead a new series of educational and engaging videos teeming with expert advice—designed to turn every homeowner into the ‘Chief Solutions Officer’ of their own lawn.
DoMyOwn recently uncovered a major knowledge gap through third-party research:
-
Nearly
76% of homeowners aren’t sure what kind of grass they have in their lawn -
Only
26% are satisfied with the look of their lawn
That’s where Karn comes in—offering relatable, expert-driven support to help homeowners ditch the guesswork and get results.
“Taking care of your lawn shouldn’t feel like a mystery,” said Karn. “I’m thrilled to team up with DoMyOwn and help homeowners take control of their lawns. With the right products and guidance, anyone can grow and maintain a lawn they’re proud of.”
As Chief Solutions Officer, Karn will be a go-to guide throughout the lawn care season. Whether they are battling troublesome weeds, picking the right fertilizer, identifying turf pests or fighting off lawn diseases, DoMyOwn customers can access the same professional-grade products the experts use, along with a robust library of how-to videos, articles, and personalized support from a knowledgeable customer care team.
“Richard’s deep roots in home improvement and his friendly approach make him the ideal partner for DoMyOwn,” said Jill Pierce, Senior Director of Consumer Care for DoMyOwn. “He’ll help homeowners feel confident, capable and inspired to transform their outdoor spaces.”
DoMyOwn offers a comprehensive range of products and services for lawn and landscaping needs, providing solutions for weed control, fertilization, and pest management. Known for their exceptional customer service, the experts at DoMyOwn can offer guidance for managing pests like grubs, ants, and mosquitoes, ensuring your outdoor space remains beautiful and pest-free. With DoMyOwn, homeowners and professionals alike can access the tools and resources to maintain a thriving, resilient yard year-round.
For more information and to explore expert DIY lawn care resources, visit www.DoMyOwn.com. A full press kit is available here.
About DoMyOwn
Founded in 2004, DoMyOwn.com is a leader in do-it-yourself pest control, lawn and gardening, animal care, and equipment products and solutions. The Company prides itself on making happy and satisfied customers by providing the absolute best customer experience. DoMyOwn empowers homeowners and businesses to tackle their pest and lawn problems affordably, safely, and effectively through an innovative shopping experience, a comprehensive selection of professional-grade products, fast free shipping, and expert resources. For more information, visit www.domyown.com.
About Richard Karn
Richard Karn is well known to television audiences for his extraordinary 8 seasons performing as ‘Al’ opposite Tim Allen on Home Improvement. He reunited with Tim Allen as co-host for the History Channel competition series “More Power” and “Assembly Required.” Richard also recurred on the Hulu hit comedy “Pen15.” A diverse entertainer, Richard performed for 4 seasons as host of the iconic game show “Family Feud” and has worked extensively in theatre, film, and television. His many notable film and television performances include “Last Man Standing,” “Air Bud,” “Snow Buddies,” “Desperately Seeking Susan,” “House of Games,” “That ‘70s Show,” among others. Richard has performed on Broadway in “Me and My Girl” and starred in Larry Shue’s “The Foreigner.” Other New York theater credits includes “Losing It” and “The Other Shore.” Follow Richard on Instagram at @officialrichardkarn.
About Central Garden + Pet Company
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of
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Media Contact:
Maggie Trabucco, FlyteVu Agency
maggie.trabucco@flytevu.com
(615) 921-8730
Source: DoMyOwn
FAQ
What percentage of homeowners are unsatisfied with their lawn according to DoMyOwn's research?
What role will Richard Karn play at DoMyOwn (CENT)?
What key statistic did DoMyOwn's research reveal about homeowners' grass knowledge?
What services does DoMyOwn offer under Central Garden & Pet (CENT)?
