Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control
Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers

IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL - Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers
According to a YouGov Herbicides Drivers Study,
A New Look, Same Powerful Results
The rebrand introduces a modernized pack design across all Image Herbicides’ product offerings, including:
- Selective Herbicides in Ready-to-Spray and Concentrate formats including Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass & Weed Killer for Lawns, and Crabgrass, Nutsedge & Weed Killer for Lawns
- Herbicide Granules such as Noxall Granules and Casoron Granules
The new design features a midnight blue brand color paired with bright, contrasting visuals that improve in-store and online shelf presence. This update ensures that consumers can easily spot the right solution for their yard—at a glance.
“This refresh is all about clarity and confidence,” said Aaron Dillon, Garden Design Lead at Central Garden & Pet. “We listened to consumers' needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care.”
Shoppers can expect to see the new Image Herbicides packaging on shelves at Lowe’s, The Home Depot, Walmart, as well as select other retailers this spring. Say goodbye to the guesswork—and hello to a weed-free lawn!
About Image Herbicides
Image® Herbicides, a brand under Central Garden & Pet, offers a powerful lineup of weed-control solutions to tackle tough weeds and unwanted grasses. With a mission to simplify lawn and landscape care, Image provides easy-to-use, effective products that confidently help homeowners achieve a lush, weed-free yard. Visit www.imageforweeds.com to learn more and to subscribe to receive lawn care, gardening, and pest control tips.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of
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Media Contact
Friederike Edelmann
(925) 412 6726
fedelmann@central.com
Source: Image Herbicides