Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control
Image Herbicides, a brand under Central Garden & Pet (NASDAQ: CENT), has unveiled a comprehensive brand refresh focusing on simplified consumer experience in weed control products. The initiative comes after research showing 50% of weed control purchasers lack confidence in product selection and application.
The rebranding features new packaging designs across their product line, including Selective Herbicides in Ready-to-Spray and Concentrate formats, and Herbicide Granules. The updated design implements a midnight blue color scheme with contrasting visuals to enhance shelf visibility. Key products include Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass & Weed Killer for Lawns, and various granule options.
The redesigned products will be available at major retailers including Lowe's, The Home Depot, and Walmart this spring, featuring visual-based identification systems to help consumers select appropriate weed control solutions more effectively.
Image Herbicides, un marchio di Central Garden & Pet (NASDAQ: CENT), ha presentato un ampio rinnovamento del marchio focalizzato su un'esperienza semplificata per i consumatori nei prodotti per il controllo delle erbacce. L'iniziativa è nata dopo ricerche che mostrano che il 50% degli acquirenti di prodotti per il controllo delle erbacce non ha fiducia nella selezione e nell'applicazione dei prodotti.
Il rebranding presenta nuovi design per il packaging dell'intera linea di prodotti, inclusi Herbicides Selettivi in formati Pronto da Spruzzare e Concentrato, e Granuli di Erbicida. Il design aggiornato utilizza una combinazione di colori blu notte con elementi visivi contrastanti per migliorare la visibilità sugli scaffali. I prodotti chiave includono Nutsedge Killer per prati meridionali, Weed Killer per prati meridionali, Crabgrass & Weed Killer per prati e varie opzioni di granuli.
I prodotti ridisegnati saranno disponibili presso i principali rivenditori tra cui Lowe's, The Home Depot e Walmart questa primavera, con sistemi di identificazione visiva per aiutare i consumatori a selezionare soluzioni di controllo delle erbacce in modo più efficace.
Image Herbicides, una marca de Central Garden & Pet (NASDAQ: CENT), ha presentado un completo refresco de marca centrado en simplificar la experiencia del consumidor en productos de control de malezas. La iniciativa surge tras investigaciones que muestran que el 50% de los compradores de control de malezas carecen de confianza en la selección y aplicación de productos.
El rebranding incluye nuevos diseños de empaque en toda su línea de productos, incluyendo Herbicidas Selectivos en formatos Listo para Rociar y Concentrado, así como Granulados de Herbicida. El diseño actualizado implementa un esquema de color azul medianoche con visuales contrastantes para mejorar la visibilidad en estanterías. Los productos clave incluyen Nutsedge Killer para Jardines del Sur, Weed Killer para Jardines del Sur, Crabgrass & Weed Killer para Jardines y varias opciones de gránulos.
Los productos rediseñados estarán disponibles en los principales minoristas, incluyendo Lowe's, The Home Depot y Walmart esta primavera, con sistemas de identificación visual para ayudar a los consumidores a seleccionar soluciones de control de malezas de manera más efectiva.
Image Herbicides, 중앙 정원 및 애완동물(Central Garden & Pet) 소속 브랜드(NASDAQ: CENT), 잡초 방제 제품에서 소비자 경험을 단순화하는 데 초점을 맞춘 포괄적인 브랜드 리프레시를 발표했습니다. 이 이니셔티브는 잡초 방제 제품 구매자의 50%가 제품 선택 및 적용에 대한 자신감이 부족하다는 연구 결과를 바탕으로 합니다.
리브랜딩은 선택적 제초제의 즉시 분사 및 농축 형식, 제초제 과립을 포함하여 제품 라인 전반에 걸쳐 새로운 포장 디자인을 특징으로 합니다. 업데이트된 디자인은 선반 가시성을 높이기 위해 대비되는 시각 요소와 함께 자정 블루 색상 조합을 구현합니다. 주요 제품으로는 남부 잔디용 Nutsedge Killer, 남부 잔디용 Weed Killer, 잔디용 Crabgrass & Weed Killer 및 다양한 과립 옵션이 있습니다.
재설계된 제품은 Lowe's, The Home Depot, Walmart와 같은 주요 소매점에서 이번 봄에 제공될 예정이며, 시각 기반 식별 시스템을 통해 소비자가 적절한 잡초 방제 솔루션을 보다 효과적으로 선택할 수 있도록 도와줍니다.
Image Herbicides, une marque de Central Garden & Pet (NASDAQ: CENT), a dévoilé un rafraîchissement complet de sa marque axé sur une expérience consommateur simplifiée dans les produits de lutte contre les mauvaises herbes. Cette initiative fait suite à une recherche montrant que 50 % des acheteurs de produits de lutte contre les mauvaises herbes manquent de confiance dans le choix et l'application des produits.
Le rebranding présente de nouveaux designs d'emballage pour l'ensemble de leur gamme de produits, y compris des herbicides sélectifs en formats Prêt à Sprayer et Concentré, ainsi que des granulés d'herbicide. Le design mis à jour utilise une palette de couleurs bleu nuit avec des visuels contrastants pour améliorer la visibilité en rayon. Les produits clés incluent Nutsedge Killer pour les pelouses du Sud, Weed Killer pour les pelouses du Sud, Crabgrass & Weed Killer pour les pelouses et diverses options de granulés.
Les produits redessinés seront disponibles chez les grands détaillants, y compris Lowe's, The Home Depot et Walmart, ce printemps, avec des systèmes d'identification visuelle pour aider les consommateurs à sélectionner plus efficacement des solutions de lutte contre les mauvaises herbes.
Image Herbicides, eine Marke von Central Garden & Pet (NASDAQ: CENT), hat ein umfassendes Marken-Refresh vorgestellt, das sich auf ein vereinfachtes Verbrauchererlebnis bei Unkrautbekämpfungsprodukten konzentriert. Die Initiative folgt auf eine Untersuchung, die zeigt, dass 50 % der Käufer von Unkrautbekämpfungsmitteln kein Vertrauen in die Produktauswahl und -anwendung haben.
Das Rebranding umfasst neue Verpackungsdesigns für die gesamte Produktlinie, einschließlich selektiver Herbizide in gebrauchsfertigen und konzentrierten Formaten sowie Herbizidgranulaten. Das aktualisierte Design verwendet ein Mitternachtsblau mit kontrastierenden visuellen Elementen, um die Sichtbarkeit im Regal zu erhöhen. Zu den Hauptprodukten gehören Nutsedge Killer für südliche Rasenflächen, Weed Killer für südliche Rasenflächen, Crabgrass & Weed Killer für Rasenflächen sowie verschiedene Granulatoptionen.
Die neu gestalteten Produkte werden diesen Frühling bei großen Einzelhändlern wie Lowe's, The Home Depot und Walmart erhältlich sein und verfügen über visuelle Identifikationssysteme, die den Verbrauchern helfen, geeignete Lösungen zur Unkrautbekämpfung effektiver auszuwählen.
- Strategic rebranding to address consumer pain points and improve product selection experience
- Expanded retail presence across major national chains
- Comprehensive product line covering multiple herbicide formats and applications
- Consumer research indicates significant customer confusion with previous product packaging (50% lack confidence)
- Substantial marketing investment required for rebranding and new packaging implementation
Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers
IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL - Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers
According to a YouGov Herbicides Drivers Study,
A New Look, Same Powerful Results
The rebrand introduces a modernized pack design across all Image Herbicides’ product offerings, including:
- Selective Herbicides in Ready-to-Spray and Concentrate formats including Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass & Weed Killer for Lawns, and Crabgrass, Nutsedge & Weed Killer for Lawns
- Herbicide Granules such as Noxall Granules and Casoron Granules
The new design features a midnight blue brand color paired with bright, contrasting visuals that improve in-store and online shelf presence. This update ensures that consumers can easily spot the right solution for their yard—at a glance.
“This refresh is all about clarity and confidence,” said Aaron Dillon, Garden Design Lead at Central Garden & Pet. “We listened to consumers' needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care.”
Shoppers can expect to see the new Image Herbicides packaging on shelves at Lowe’s, The Home Depot, Walmart, as well as select other retailers this spring. Say goodbye to the guesswork—and hello to a weed-free lawn!
About Image Herbicides
Image® Herbicides, a brand under Central Garden & Pet, offers a powerful lineup of weed-control solutions to tackle tough weeds and unwanted grasses. With a mission to simplify lawn and landscape care, Image provides easy-to-use, effective products that confidently help homeowners achieve a lush, weed-free yard. Visit www.imageforweeds.com to learn more and to subscribe to receive lawn care, gardening, and pest control tips.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250407817627/en/
Media Contact
Friederike Edelmann
(925) 412 6726
fedelmann@central.com
Source: Image Herbicides
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