Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation
Farnam, a leading horse care brand under Central Garden & Pet Company (NASDAQ: CENT), has unveiled a revitalized brand identity to honor its 75-year legacy while stepping into the future. The rebrand covers all products, including supplements, grooming, fly control, and deworming, reinforcing Farnam's leadership in the equine industry.
Key changes include:
- A refreshed loyalty program, Farnam Rewards, offering points for purchases, exclusive merchandise, and coupons.
- Continued partnership with country music trio The Castellows, who will perform at the American Horse Publications conference.
- Launching the 'Everything for the Ride' Summer Sweepstakes from June 2 to June 30, with prizes including $1,000 worth of products, tickets to The Castellows' tour, and more.
This rebrand aims to enhance consumer recognition and distinction in the competitive equine care market.
Farnam, un marchio leader nella cura dei cavalli sotto Central Garden & Pet Company (NASDAQ: CENT), ha svelato una nuova identità di marca per onorare il suo patrimonio di 75 anni mentre si proietta verso il futuro. Il rebranding riguarda tutti i prodotti, inclusi integratori, toelettatura, controllo delle mosche e sverminazione, rafforzando la leadership di Farnam nell'industria equina.
I cambiamenti principali includono:
- Un programma di fidelizzazione rinnovato, Farnam Rewards, che offre punti per gli acquisti, merchandise esclusivo e coupon.
- Continua collaborazione con il trio di musica country The Castellows, che si esibirà alla conferenza delle American Horse Publications.
- Il lancio del 'Everything for the Ride' Summer Sweepstakes dal 2 giugno al 30 giugno, con premi che includono prodotti del valore di $1,000, biglietti per il tour dei Castellows e altro ancora.
Questo rebranding mira a migliorare il riconoscimento e la distinzione del consumatore nel competitivo mercato della cura equina.
Farnam, una marca líder en el cuidado de caballos bajo Central Garden & Pet Company (NASDAQ: CENT), ha presentado una identidad de marca revitalizada para honrar su legado de 75 años mientras avanza hacia el futuro. El rebranding abarca todos los productos, incluidos suplementos, cuidado, control de moscas y desparasitaciones, reforzando el liderazgo de Farnam en la industria equina.
Los cambios clave incluyen:
- Un programa de lealtad renovado, Farnam Rewards, que ofrece puntos por compras, mercancía exclusiva y cupones.
- Continuación de la asociación con el trío de música country The Castellows, que se presentará en la conferencia de American Horse Publications.
- Lanzamiento del 'Everything for the Ride' Summer Sweepstakes del 2 de junio al 30 de junio, con premios que incluyen productos valorados en $1,000, entradas para la gira de The Castellows y más.
Este rebranding tiene como objetivo mejorar el reconocimiento y la distinción del consumidor en el competitivo mercado del cuidado equino.
파남(Farnam), 중앙 정원 및 애완 동물 회사(NASDAQ: CENT)의 선도적인 말 관리 브랜드가 75년의 유산을 기리며 미래로 나아가기 위한 새롭게 revitalized 브랜드 아이덴티티를 공개했습니다. 이 리브랜딩은 보충제, 그루밍, 파리 퇴치 및 구충제를 포함한 모든 제품을 포함하여 파남의 말 산업에서의 리더십을 강화합니다.
주요 변경 사항은 다음과 같습니다:
- 구매 시 포인트, 독점 상품 및 쿠폰을 제공하는 새로워진 로열티 프로그램인 Farnam Rewards.
- 컨트리 음악 트리오 The Castellows와의 지속적인 파트너십으로, 이들은 American Horse Publications 컨퍼런스에서 공연할 예정입니다.
- 6월 2일부터 6월 30일까지 진행되는 'Everything for the Ride' 여름 경품 행사로, $1,000 상당의 제품, The Castellows 투어 티켓 등 다양한 상품이 포함됩니다.
이번 리브랜딩은 경쟁이 치열한 말 관리 시장에서 소비자의 인식과 차별화를 높이는 것을 목표로 하고 있습니다.
Farnam, une marque leader dans le soin des chevaux sous Central Garden & Pet Company (NASDAQ: CENT), a dévoilé une identité de marque revitalisée pour honorer son héritage de 75 ans tout en se projetant vers l'avenir. Le rebranding concerne tous les produits, y compris les compléments, le toilettage, le contrôle des mouches et le déparasitage, renforçant ainsi le leadership de Farnam dans l'industrie équine.
Les changements clés incluent :
- Un programme de fidélité rafraîchi, Farnam Rewards, offrant des points pour les achats, des marchandises exclusives et des coupons.
- Partenariat continu avec le trio de musique country The Castellows, qui se produira lors de la conférence des American Horse Publications.
- Lancement du 'Everything for the Ride' Summer Sweepstakes du 2 juin au 30 juin, avec des prix comprenant des produits d'une valeur de 1 000 $, des billets pour la tournée des Castellows et plus encore.
Ce rebranding vise à améliorer la reconnaissance et la distinction des consommateurs sur le marché compétitif du soin équin.
Farnam, eine führende Marke für Pferdepflege unter Central Garden & Pet Company (NASDAQ: CENT), hat eine revitalisierte Markenidentität vorgestellt, um ihr 75-jähriges Erbe zu ehren und gleichzeitig in die Zukunft zu schreiten. Das Rebranding umfasst alle Produkte, einschließlich Ergänzungsmittel, Pflege, Fliegenkontrolle und Entwurmung, und verstärkt Farnams Führungsposition in der Pferdebranche.
Wesentliche Änderungen umfassen:
- Ein erneuertes Treueprogramm, Farnam Rewards, das Punkte für Käufe, exklusive Waren und Gutscheine bietet.
- Fortgesetzte Partnerschaft mit dem Country-Musik-Trio The Castellows, das auf der Konferenz der American Horse Publications auftreten wird.
- Die Einführung des 'Everything for the Ride' Sommer-Gewinnspiels vom 2. Juni bis 30. Juni, mit Preisen im Wert von $1,000, Tickets für die Tour von The Castellows und mehr.
Dieses Rebranding zielt darauf ab, die Verbraucherwahrnehmung und -unterscheidung im wettbewerbsintensiven Pferdepflege-Markt zu verbessern.
- Revitalized brand identity to strengthen market presence.
- Updated loyalty program to enhance customer experience.
- 'Everything for the Ride' Summer Sweepstakes to engage consumers.
- None.
With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care.
Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation
“For more than seven decades, Farnam has been the go-to brand for horse owners who value quality and expertise in their equine health and wellness products,” said Sarah Jarvis, Director of Marketing at Farnam. “This evolution of our brand unifies our extensive portfolio under one master brand, increasing relevance with our core consumers and positioning us for continued growth. We are excited to share this next chapter with the equine community.”
The revitalization of the Farnam® brand is designed to enhance consumer recognition and distinction in the equine care category while reinforcing its commitment to excellence. This rebrand unifies Farnam’s marketing and its comprehensive portfolio of head-to-hoof, inside-and-out horse care products, creating a stronger, more cohesive brand identity. With a renewed focus on category distinction, Farnam is positioning itself to stand out in an increasingly competitive industry.
A Smarter, More Rewarding Loyalty Reward Program
As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members earn points for each product purchased and can earn rewards like exclusive brand merchandise and coupons for future purchases. The current program remains live, allowing customers to earn points through June 30 before shifting to the new system.
The Castellows Partnership Rides Into Year Two
Farnam is also celebrating the second year of its partnership with The Castellows, a country music trio whose deep-rooted passion for horses has shaped their journey from a rural farm in
“Horses have shaped who we are, and getting to combine our love for them with our passion for music has made this partnership with Farnam so special,” said The Castellows. “The ‘Everything for the Ride’ campaign feels like a natural continuation of this journey, and we’re so excited to kick off year two in Dallas!”
“Everything for the Ride” Summer Sweepstakes
In celebration of the rebrand, Farnam is launching the “Everything for the Ride” Summer Sweepstakes, running from June 2 to June 30. Shoppers are invited to enter for a chance to win incredible prizes, including:
-
Grand Prize Package:
$1,000 $1,000 -
10 Product Prize Packages: each containing
$500 - Entries can be submitted online, with additional details and the official entry page available on Farnam’s website.
For more information on products, visit www.farnam.com and follow along on Farnam’s Instagram, Facebook, and YouTube channels. A full press kit can be found here.
About Farnam
Farnam has been a leading supplier of quality horse care products for over 75 years and is on a mission to continually strengthen the bond between horse owners and their horses with proven, effective, trusted, and innovative horse care solutions. Widely recognized as a pioneer in the horse care industry, Farnam offers an ever-expanding range of premium products from head to hoof. Farnam® products can be found at Tractor Supply Co., Amazon, Independent Feed and Tack Dealers, Farm Chain retailers, Chewy and other eCommerce retailers globally. Farnam is owned by Central Garden & Pet Company. For more information, please visit www.farnam.com, @farnamhorse.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of
About The Castellows
Neo-Traditional Country music trio, The Castellows, bring a literal meaning to the phrase, “family tradition.” The band comprised of sisters Ellie (lead guitar),
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Media Contact:
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maggie.trabucco@flytevu.com
(615) 921-8730
Source: Farnam
FAQ
What changes are included in Farnam's new brand identity?
What is the Farnam Rewards program?
What is the 'Everything for the Ride' Summer Sweepstakes?
How does the partnership with The Castellows benefit Farnam?
When does the current Farnam loyalty program end?
