Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation
With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care.

Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation
“For more than seven decades, Farnam has been the go-to brand for horse owners who value quality and expertise in their equine health and wellness products,” said Sarah Jarvis, Director of Marketing at Farnam. “This evolution of our brand unifies our extensive portfolio under one master brand, increasing relevance with our core consumers and positioning us for continued growth. We are excited to share this next chapter with the equine community.”
The revitalization of the Farnam® brand is designed to enhance consumer recognition and distinction in the equine care category while reinforcing its commitment to excellence. This rebrand unifies Farnam’s marketing and its comprehensive portfolio of head-to-hoof, inside-and-out horse care products, creating a stronger, more cohesive brand identity. With a renewed focus on category distinction, Farnam is positioning itself to stand out in an increasingly competitive industry.
A Smarter, More Rewarding Loyalty Reward Program
As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members earn points for each product purchased and can earn rewards like exclusive brand merchandise and coupons for future purchases. The current program remains live, allowing customers to earn points through June 30 before shifting to the new system.
The Castellows Partnership Rides Into Year Two
Farnam is also celebrating the second year of its partnership with The Castellows, a country music trio whose deep-rooted passion for horses has shaped their journey from a rural farm in
“Horses have shaped who we are, and getting to combine our love for them with our passion for music has made this partnership with Farnam so special,” said The Castellows. “The ‘Everything for the Ride’ campaign feels like a natural continuation of this journey, and we’re so excited to kick off year two in Dallas!”
“Everything for the Ride” Summer Sweepstakes
In celebration of the rebrand, Farnam is launching the “Everything for the Ride” Summer Sweepstakes, running from June 2 to June 30. Shoppers are invited to enter for a chance to win incredible prizes, including:
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Grand Prize Package:
worth of Farnam® horse care products, two tickets to an upcoming show on The Castellows' upcoming tour (city to be announced soon!), round-trip airfare, two nights of hotel accommodations, and$1,000 for meals and expenses.$1,000 -
10 Product Prize Packages: each containing
worth of Farnam® horse care products.$500 - Entries can be submitted online, with additional details and the official entry page available on Farnam’s website.
For more information on products, visit www.farnam.com and follow along on Farnam’s Instagram, Facebook, and YouTube channels. A full press kit can be found here.
About Farnam
Farnam has been a leading supplier of quality horse care products for over 75 years and is on a mission to continually strengthen the bond between horse owners and their horses with proven, effective, trusted, and innovative horse care solutions. Widely recognized as a pioneer in the horse care industry, Farnam offers an ever-expanding range of premium products from head to hoof. Farnam® products can be found at Tractor Supply Co., Amazon, Independent Feed and Tack Dealers, Farm Chain retailers, Chewy and other eCommerce retailers globally. Farnam is owned by Central Garden & Pet Company. For more information, please visit www.farnam.com, @farnamhorse.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of
About The Castellows
Neo-Traditional Country music trio, The Castellows, bring a literal meaning to the phrase, “family tradition.” The band comprised of sisters Ellie (lead guitar),
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Source: Farnam