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Alexandra Kay Partners with Arden to Launch Exclusive Outdoor Cushion Collection

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Alexandra Kay, country music artist, has partnered with Arden, a subsidiary of Central Garden & Pet Company (NASDAQ: CENT), to launch an exclusive outdoor cushion collection. The collaboration features three distinct designs: Backroad Blossom Blue, Coffee Girl Gingham, and Striped for the Heart.

The collection includes a special gift with purchase of three -edition outdoor pillows with pink accents. This follows Kay's previous successful 'Favorites' Collection featuring Coastal Green Leaf, Navy Palm, and Sage Texture designs.

Arden, established in 1964, specializes in manufacturing fade-resistant, durable, and water-repellent outdoor cushions and pillows. The new Alexandra Kay x Arden Collection will be available exclusively on Amazon.

Alexandra Kay, artista di musica country, ha collaborato con Arden, una sussidiaria di Central Garden & Pet Company (NASDAQ: CENT), per lanciare una collezione esclusiva di cuscini da esterno. La collaborazione presenta tre design distinti: Backroad Blossom Blue, Coffee Girl Gingham e Striped for the Heart.

La collezione include un regalo speciale con l'acquisto di tre cuscini da esterno in edizione limitata con accenti rosa. Questo segue la precedente collezione di successo di Kay, 'Favorites', che presentava design Coastal Green Leaf, Navy Palm e Sage Texture.

Arden, fondata nel 1964, è specializzata nella produzione di cuscini e cuscini da esterno resistenti allo sbiadimento, durevoli e idrorepellenti. La nuova collezione Alexandra Kay x Arden sarà disponibile esclusivamente su Amazon.

Alexandra Kay, artista de música country, se ha asociado con Arden, una subsidiaria de Central Garden & Pet Company (NASDAQ: CENT), para lanzar una colección exclusiva de cojines para exteriores. La colaboración presenta tres diseños distintos: Backroad Blossom Blue, Coffee Girl Gingham y Striped for the Heart.

La colección incluye un regalo especial con la compra de tres cojines de edición limitada para exteriores con acentos en rosa. Esto sigue a la exitosa colección anterior de Kay, 'Favorites', que incluía diseños de Coastal Green Leaf, Navy Palm y Sage Texture.

Arden, establecida en 1964, se especializa en la fabricación de cojines y almohadas para exteriores que son resistentes a la decoloración, duraderos y repelentes al agua. La nueva colección Alexandra Kay x Arden estará disponible exclusivamente en Amazon.

알렉산드라 케이, 컨트리 음악 아티스트가 아르덴과 협력하여 중앙 가든 & 펫 컴퍼니(NASDAQ: CENT)의 자회사로서 독점적인 야외 쿠션 컬렉션을 출시했습니다. 이 협업은 세 가지 독특한 디자인: Backroad Blossom Blue, Coffee Girl Gingham, Striped for the Heart를 특징으로 합니다.

컬렉션에는 분홍색 포인트가 있는 한정판 야외 쿠션 3개 구매 시 특별 선물이 포함되어 있습니다. 이는 케이의 이전 성공적인 'Favorites' 컬렉션에 이어지는 것으로, Coastal Green Leaf, Navy Palm 및 Sage Texture 디자인이 포함되어 있습니다.

1964년에 설립된 아르덴은 색 바램에 강하고 내구성이 뛰어나며 방수 기능이 있는 야외 쿠션과 베개를 제조하는 전문 기업입니다. 새로운 알렉산드라 케이 x 아르덴 컬렉션은 아마존에서 독점적으로 판매될 예정입니다.

Alexandra Kay, artiste de musique country, s'est associée à Arden, une filiale de Central Garden & Pet Company (NASDAQ: CENT), pour lancer une collection exclusive de coussins d'extérieur. Cette collaboration présente trois designs distincts : Backroad Blossom Blue, Coffee Girl Gingham et Striped for the Heart.

La collection comprend un cadeau spécial avec l'achat de trois coussins d'extérieur en édition limitée avec des accents roses. Cela fait suite à la précédente collection à succès de Kay, 'Favorites', qui comportait des designs Coastal Green Leaf, Navy Palm et Sage Texture.

Arden, fondée en 1964, est spécialisée dans la fabrication de coussins et de coussins d'extérieur résistants à la décoloration, durables et déperlants. La nouvelle collection Alexandra Kay x Arden sera disponible exclusivement sur Amazon.

Alexandra Kay, Country-Musik-Künstlerin, hat sich mit Arden, einer Tochtergesellschaft der Central Garden & Pet Company (NASDAQ: CENT), zusammengetan, um eine exklusive Kollektion von Outdoor-Kissen zu lancieren. Die Zusammenarbeit umfasst drei verschiedene Designs: Backroad Blossom Blue, Coffee Girl Gingham und Striped for the Heart.

Die Kollektion beinhaltet ein spezielles Geschenk beim Kauf von drei limitierten Outdoor-Kissen mit rosa Akzenten. Dies folgt auf Kays vorherige erfolgreiche 'Favorites'-Kollektion mit Designs wie Coastal Green Leaf, Navy Palm und Sage Texture.

Arden, gegründet 1964, ist auf die Herstellung von farbbeständigen, langlebigen und wasserabweisenden Outdoor-Kissen und -Kissen spezialisiert. Die neue Alexandra Kay x Arden-Kollektion wird exklusiv auf Amazon erhältlich sein.

Positive
  • Brand expansion through celebrity collaboration
  • Extension of successful previous collection
  • Exclusive Amazon distribution channel
Negative
  • None.

Collection features three distinct designs inspired by Kay’s adoration of the outdoors

NASHVILLE, Tenn.--(BUSINESS WIRE)-- Country music artist Alexandra Kay has teamed up with Arden, part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), a leading name in outdoor furnishings, to design an exclusive line of durable and stylish outdoor cushions. This collaboration comes in the midst of Kay’s tour, combining her passion for songwriting under the open sky with Arden’s renowned outdoor furnishing.

Alexandra Kay Partners with Arden to Launch Exclusive Outdoor Cushion Collection - Collection features three distinct designs inspired by Kay’s adoration of the outdoors (Photo: Business Wire)

Alexandra Kay Partners with Arden to Launch Exclusive Outdoor Cushion Collection - Collection features three distinct designs inspired by Kay’s adoration of the outdoors (Photo: Business Wire)

The Alexandra Kay x Arden Collection features three distinct cushions, each capturing the essence of warmth, nostalgia, and Southern charm:

  • Backroad Blossom Blue: A soft, romantic print that serves as the collection’s centerpiece.
  • Coffee Girl Gingham: A timeless, cozy design that adds rustic elegance, inspired by Kay’s “coffee and covers” content that helped launch her career.
  • Striped for the Heart: A delicate, refined design that seamlessly complements any outdoor setting.

To celebrate the launch, fans will receive a special gift with purchase: three limited-edition outdoor pillows featuring whimsical pink accents, thoughtfully curated by Kay to complement the collection’s signature patterns.

This collaboration follows Alexandra’s successful “Favorites” Collection from last season, highlighting her favorite Arden designs, including Coastal Green Leaf, Navy Palm, and Sage Texture.

“Spending time outdoors is where I feel most inspired—whether I’m writing songs, relaxing with family, or reflecting on the next chapter of my journey,” says Kay. “Arden’s commitment to combining style and durability makes them the perfect partner for this exciting phase of my life. I can’t wait for my fans to experience this collection in their own outdoor spaces.”

Since its founding in 1964, Arden has been a leading manufacturer and marketer of outdoor cushions and pillows, known for crafting fade-resistant, durable, and water-repellent products without compromising style. The Alexandra Kay x Arden Collection will be available exclusively on Amazon.

For more information about the exclusive Alexandra Kay x Arden Collection, visit Arden’s Amazon Storefront or follow them on social media at @arden.outdoor.

ABOUT ARDEN

ARDEN Companies is America's premier manufacturer and marketer of outdoor cushions and pillows with a proven eCommerce track record, founded in 1964 and proudly designing all products in the USA. Known for its stylish, fade-resistant, and water-repellent products, Arden has been a staple in outdoor décor for decades. In 2017, ARDEN debuted a retail-ready outdoor cushion option, and in 2019, ARDEN joined the Central Garden & Pet family. You can shop the product line from www.ardenselections.com or visit Lowe’s, The Home Depot, Walmart, Target, and Amazon. @arden.outdoor

ABOUT ALEXANDRA KAY

Alexandra Kay kindles a profound connection with listeners through her heartfelt melodies, evocative storytelling, and beautifully captivating voice. Born and raised in Waterloo, Illinois, Alexandra found her voice as a teen, using songwriting as a vessel for self-expression and self-discovery. After two failed major record deals and a starring role in a Netflix Original series, Alexandra took it upon herself to build the music career she envisioned. Since then, she's been cementing her status as an independent force in the industry by sharing her music and life online, amassing over 8 million followers on social media, which has led to 300+ million streams between Apple and Spotify alone. AK (as her fans call her) has graced the stage and collaborated with industry titans like Tim McGraw, Tracy Lawrence, Jo Dee Messina, Jelly Roll, Randy Travis, Gary LeVox, and more. In October 2023, Alexandra dropped her debut album, “All I’ve Ever Known.” The independently released project spent multiple weeks in the number one spot on the iTunes country charts, debuted at number one on iTunes All Genre, and was in the top ten on multiple Billboard Charts. The heart-wrenching ballad “Everleave” from her debut project has gained tens of millions of views on social media and was in rotation on Sirius XM’s The Highway. With what has been described as a “Taylor Swift-esque” fan base, AK sold over 80,000 tickets to her headline shows, with multiple main-stage performances at the largest festivals in country music, multiple headline runs, and the inception of her sophomore album. @alexandrakaymusic

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Maggie Trabucco

maggie.trabucco@flytevu.com

(615) 921-8730

Source: Arden

FAQ

What are the three designs in the Alexandra Kay x Arden Collection for CENT?

The collection features Backroad Blossom Blue, Coffee Girl Gingham, and Striped for the Heart designs.

Where can customers purchase the new Alexandra Kay x Arden outdoor cushion collection?

The collection is available exclusively on Amazon through Arden's Amazon Storefront.

What special promotion comes with the Alexandra Kay x Arden collection purchase?

Customers receive three -edition outdoor pillows with pink accents as a gift with purchase.

What are the key features of Arden's outdoor cushions under CENT?

Arden's cushions are fade-resistant, durable, and water-repellent while maintaining style.
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