Princess Cruises Ushers in a New Era of Mindful Indulgence with the Upcoming "Amore Princess Zero Alcohol Collection"
Princess Cruises announced the March launch of its Amore Princess Zero Alcohol Collection, becoming the first major cruise line to introduce a standalone non-alcoholic bar menu. The collection will feature 10-20 craft cocktails developed in collaboration with mixologists from Sips Barcelona and cocktail artist Rob Floyd.
The menu includes premium non-alcoholic options such as craft beers, wines, and signature cocktails featuring brands like Betty Buzz, Kylie Minogue's non-alcoholic sparkling rosé, and Lyre's spirits alternatives. Signature offerings include Blake's Breeze and the No-Jito Royale. All drinks in the collection will be included in the Princess Plus and Princess Premier packages.
The initiative aims to provide sophisticated alternatives for guests seeking mindful indulgence at sea, with the collection set to roll out fleetwide by the end of March.
Princess Cruises ha annunciato il lancio di Amore Princess Zero Alcohol Collection a marzo, diventando la prima grande compagnia di crociere a introdurre un menu di bar non alcolico. La collezione presenterà da 10 a 20 cocktail artigianali sviluppati in collaborazione con mixologist di Sips Barcelona e l'artista del cocktail Rob Floyd.
Il menu include opzioni premium non alcoliche come birre artigianali, vini e cocktail signature che presentano marchi come Betty Buzz, il rosé frizzante non alcolico di Kylie Minogue e le alternative ai distillati di Lyre. Tra le offerte signature ci sono Blake's Breeze e il No-Jito Royale. Tutte le bevande della collezione saranno incluse nei pacchetti Princess Plus e Princess Premier.
Questa iniziativa mira a fornire alternative sofisticate per gli ospiti che cercano un'indulgenza consapevole in mare, con la collezione prevista per essere lanciata su tutta la flotta entro la fine di marzo.
Princess Cruises anunció el lanzamiento en marzo de su Amore Princess Zero Alcohol Collection, convirtiéndose en la primera línea de cruceros importante en introducir un menú de bar no alcohólico independiente. La colección contará con 10-20 cócteles artesanales desarrollados en colaboración con mixólogos de Sips Barcelona y el artista de cócteles Rob Floyd.
El menú incluye opciones premium no alcohólicas, como cervezas artesanales, vinos y cócteles exclusivos que presentan marcas como Betty Buzz, el rosado espumoso sin alcohol de Kylie Minogue, y alternativas de licores de Lyre. Las ofertas exclusivas incluyen Blake's Breeze y el No-Jito Royale. Todas las bebidas de la colección estarán incluidas en los paquetes Princess Plus y Princess Premier.
La iniciativa tiene como objetivo proporcionar alternativas sofisticadas para los huéspedes que buscan un indulgencia consciente en el mar, con la colección que se implementará en toda la flota a finales de marzo.
프린세스 크루즈는 3월에 아모레 프린세스 제로 알콜 컬렉션을 출시한다고 발표하며, 독립적인 비알콜 바 메뉴를 도입한 최초의 주요 크루즈 회사가 되었습니다. 이 컬렉션은 Sips Barcelona의 믹솔로지스트들과 칵테일 아티스트인 롭 플로이드와 협력해 개발된 10-20개의 수제 칵테일을 선보일 예정입니다.
메뉴에는 베티 버즈, 카일리 미노그의 비알콜 스파클링 로제, 라이어스의 주류 대체품과 같은 프리미엄 비알콜 옵션이 포함됩니다. 시그니처 음료로는 블레이크스 브리즈와 노-지토 로얄이 있습니다. 모든 음료는 프린세스 플러스와 프린세스 프리미어 패키지에 포함됩니다.
이 이니셔티브는 바다에서 의식적인 즐거움을 찾는 손님들을 위한 세련된 대안을 제공하는 것을 목표로 하며, 컬렉션은 3월 말까지 전 선대로 롤아웃될 예정입니다.
Princess Cruises a annoncé le lancement en mars de sa Amore Princess Zero Alcohol Collection, devenant ainsi la première grande société de croisières à introduire un menu de bar non alcoolisé autonome. La collection comprendra de 10 à 20 cocktails artisanaux développés en collaboration avec des mixologues de Sips Barcelona et l'artiste de cocktails Rob Floyd.
Le menu propose des options premium sans alcool telles que des bières artisanales, des vins et des cocktails signature proposant des marques comme Betty Buzz, le rosé pétillant sans alcool de Kylie Minogue et des alternatives spiritueuses de Lyre. Les offres signature comprennent Blake's Breeze et le No-Jito Royale. Toutes les boissons de la collection seront incluses dans les forfaits Princess Plus et Princess Premier.
Cette initiative vise à offrir des alternatives sophistiquées aux invités cherchant à se faire plaisir de manière consciente en mer, avec une mise en œuvre de la collection sur toute la flotte prévue d'ici la fin mars.
Princess Cruises kündigte den Start ihrer Amore Princess Zero Alcohol Collection im März an und wird damit zur ersten großen Kreuzfahrtgesellschaft, die ein eigenständiges alkoholfreies Barkonzept einführt. Die Kollektion wird 10-20 Craft-Cocktails enthalten, die in Zusammenarbeit mit Mixologen von Sips Barcelona und dem Cocktail-Künstler Rob Floyd entwickelt wurden.
Das Menü umfasst hochwertige alkoholfreie Optionen wie Craft-Biere, Weine und besondere Cocktails mit Marken wie Betty Buzz, dem alkoholfreien Schaumwein Rosé von Kylie Minogue, und Alternativen zu Spirituosen von Lyre. Zu den charakteristischen Angeboten gehören Blake's Breeze und der No-Jito Royale. Alle Getränke in der Kollektion sind in den Princess Plus und Princess Premier-Paketen enthalten.
Die Initiative zielt darauf ab, anspruchsvolle Alternativen für Gäste zu bieten, die Bewusstseinsfreude auf See suchen, wobei die Kollektion bis Ende März auf der gesamten Flotte eingeführt werden soll.
- First major cruise line to launch a dedicated non-alcoholic bar menu
- Inclusion of premium drinks in Princess Plus and Princess Premier packages adds value for package holders
- Partnership with premium brands and renowned mixologists enhances product offering
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Insights
The launch of Princess Cruises' zero-alcohol collection represents a strategic move to capitalize on the growing <b>non-alcoholic beverage market</b>, which is projected to reach
The inclusion of these beverages in Princess Plus and Premier packages is particularly noteworthy, as it could drive higher package adoption rates while maintaining healthy margins, given the typically lower cost basis of non-alcoholic alternatives. This move aligns with the <b>premiumization trend</b> in the cruise industry, where perceived value and exclusive experiences command premium pricing.
The timing of this launch is strategically aligned with evolving consumer preferences. There's been a
The diverse menu selection, featuring 10-20 craft cocktails, addresses the growing demand for variety in the non-alcoholic space, potentially increasing onboard spending and guest satisfaction scores.
Non-Alcoholic and Full of Flavor, New Menu Launches in March Offering Refreshing Alternative for Guests Who Want to Toast Unforgettable Moments at Sea – without the Alcohol
Amore Princess Zero Alcohol Drinks Included in Princess Plus and Princess Premier Packages
The Amore Princess Zero Alcohol Collection sets a new standard for the cruise industry as the first standalone non-alcoholic bar menu from a major cruise brand. The menu will feature an impressive array of 10–20 craft cocktails, developed in collaboration with the visionary team behind the world's No. 1 bar (Sips,
"At Princess, we're committed to creating inclusive experiences for all of our guests," said Sami Kohen, vice president of food and beverage for Princess Cruises. "The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre's, and industry-leading mixologists, we're proud to offer premium zero-proof options that complement the elevated Princess experience."
Signature offerings within the Amore Princess Zero Alcohol Collection will include:
- Betty Buzz Creations: Known for its premium, all-natural mixers, Betty Buzz adds a bright, effervescent touch to the collection. Highlights include the Blake's Breeze, a crisp and refreshing blend of Betty Buzz Sparkling Grapefruit, a splash of soda, and a twist of citrus.
- Kylie Minogue's Non-Alcoholic Sparkling Rosé: Known for her elegance and style, Kylie Minogue's award-winning nonalcoholic sparkling rosé offers a light, crisp, and celebratory option, perfect for toasting unforgettable moments at sea.
- Lyre's Non-Alcoholic Cocktails: Guests can savor complex mocktails featuring Lyre's award-winning spirits alternatives, such as the No-Jito Royale, a modern take on the classic mojito made with Lyre's White Cane Spirit, fresh mint, and lime.
- 24K Margarita: This dazzling creation combines the artistry of nonalcoholic spirits with the glamour of a signature margarita, featuring Almave tequila by Lewis Hamilton in a nonalcoholic version crafted exclusively for Princess.
All spirits alternatives used in the collection are created with the same ingredients and meticulous methods as traditional alcoholic options, ensuring an authentic and indulgent experience.
Drinks within the Amore Princess Zero Alcohol Collection will be included in the Princess Plus and Princess Premier packages, which include unlimited beverages among other premium amenities.
The Amore Princess Zero Alcohol Collection will debut fleetwide by the end of March, making it a perfect way for guests seeking more mindful travel.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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