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Holland America Line Announces $70M Multi-Year Expansion to Enhance Denali Lodge and Alaska Cruisetours, Building on Leadership in Wildlife Experiences

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Holland America Line announced a $70 million investment to expand and enhance its Denali property experience and Alaska Cruisetours. The multi-year project, starting in 2025, includes significant improvements to the Holland America Denali Lodge and its facilities.

The expansion plan includes: enhanced riverside trails and viewpoints in 2025; 48 remodeled rooms and new dining facilities in 2026; and a new 120-room building plus main lodge renovation with new restaurant concept in 2027. The company is offering 17+ itineraries combining cruises with overland journeys through Denali National Park and Canada's Yukon Territory.

The cruise line emphasizes its leadership in Alaska wildlife experiences, featuring onboard wildlife experts, comprehensive spotting guides, and access to nearly 180 animal sanctuaries and sightseeing opportunities. Holland America Line maintains its position as the cruise line with the longest history in Alaska, backed by multiple industry awards.

Holland America Line ha annunciato un investimento di 70 milioni di dollari per espandere e migliorare l'esperienza della sua struttura a Denali e i Cruisetours in Alaska. Il progetto pluriennale, che inizierà nel 2025, prevede significativi miglioramenti al Holland America Denali Lodge e alle sue strutture.

Il piano di espansione include: sentieri e punti di vista lungo il fiume migliorati nel 2025; 48 camere ristrutturate e nuove strutture per ristorazione nel 2026; e un nuovo edificio di 120 camere oltre alla ristrutturazione del lodge principale con un nuovo concetto di ristorante nel 2027. L'azienda offre oltre 17 itinerari che combinano crociere con viaggi terrestri attraverso il Parco Nazionale di Denali e il Territorio dello Yukon in Canada.

La compagnia di crociere sottolinea il suo ruolo di leadership nelle esperienze di avvistamento della fauna selvatica in Alaska, con esperti a bordo, guide complete per l'avvistamento e accesso a quasi 180 santuari per animali e opportunità di turismo. Holland America Line mantiene la sua posizione come la compagnia di crociere con la storia più lunga in Alaska, supportata da numerosi premi dell'industria.

Holland America Line anunció una inversión de 70 millones de dólares para expandir y mejorar su experiencia en la propiedad de Denali y sus Cruisetours en Alaska. El proyecto, que se llevará a cabo en varios años comenzando en 2025, incluye importantes mejoras al Holland America Denali Lodge y sus instalaciones.

El plan de expansión incluye: senderos y miradores mejorados a lo largo del río en 2025; 48 habitaciones remodeladas y nuevas instalaciones de comedor en 2026; y un nuevo edificio de 120 habitaciones más la renovación del lodge principal con un nuevo concepto de restaurante en 2027. La compañía ofrece más de 17 itinerarios que combinan cruceros con viajes por tierra a través del Parque Nacional Denali y el Territorio de Yukón en Canadá.

La línea de cruceros enfatiza su liderazgo en las experiencias de vida silvestre de Alaska, con expertos en vida silvestre a bordo, guías completas para avistamiento y acceso a casi 180 santuarios de animales y oportunidades turísticas. Holland America Line mantiene su posición como la línea de cruceros con la historia más larga en Alaska, respaldada por múltiples premios de la industria.

홀란드 아메리카 라인7천만 달러 투자를 발표하고, 덴알리 지역 경험 및 알래스카 크루즈투어를 확장 및 개선할 계획입니다. 이 다년간의 프로젝트는 2025년부터 시작되며, 홀란드 아메리카 덴알리 롯지와 그 시설에 대한 상당한 개선이 포함됩니다.

확장 계획에는 2025년의 강변 산책로 및 전망대 개선; 2026년 48개의 개조된 객실 및 새로운 식사 시설; 그리고 2027년 새로운 120객실 건물과 주요 롯지의 리노베이션과 새로운 레스토랑 콘셉트가 포함됩니다. 이 회사는 덴알리 국립공원과 캐나다의 유콘 준주를 통하는 육상 여행과 결합된 17개 이상의 일정 크루즈를 제공합니다.

크루즈 라인은 알래스카 야생 동물 경험에서의 리더십을 강조하며, 탑승한 야생 동물 전문가, 종합적인 관찰 가이드 및 거의 180개의 동물 보호소와 관광 기회를 제공하는 접근을 포함합니다. 홀란드 아메리카 라인은 다수의 산업상을 바탕으로 알래스카에서 가장 오랜 역사를 가진 크루즈 라인으로 자리 잡고 있습니다.

Holland America Line a annoncé un investissement de 70 millions de dollars pour élargir et améliorer son expérience sur la propriété de Denali et ses Cruisetours en Alaska. Ce projet pluriannuel, qui commencera en 2025, comprend des améliorations significatives au Holland America Denali Lodge et à ses installations.

Le plan d'expansion comprend : des sentiers et des points de vue améliorés le long de la rivière en 2025 ; 48 chambres rénovées et de nouvelles installations de restauration en 2026 ; et un nouveau bâtiment de 120 chambres ainsi qu'une rénovation de la lodge principale avec un nouveau concept de restaurant en 2027. L'entreprise propose plus de 17 itinéraires combinant croisières avec des voyages terrestres à travers le parc national de Denali et le territoire du Yukon au Canada.

La compagnie de croisières souligne son leadership en matière d'expériences de la faune en Alaska, mettant en avant des experts en faune à bord, des guides d'observation complets et un accès à près de 180 sanctuaires animaliers et opportunités de sightseeing. Holland America Line maintient sa position en tant que la compagnie de croisières avec l'histoire la plus longue en Alaska, soutenue par de nombreux prix de l'industrie.

Holland America Line gab eine Investition in Höhe von 70 Millionen Dollar bekannt, um das Erlebnis auf ihrem Denali-Gelände und bei den Alaska-Cruisetours zu erweitern und zu verbessern. Das mehrjährige Projekt, das 2025 beginnen soll, umfasst bedeutende Verbesserungen des Holland America Denali Lodge und ihrer Einrichtungen.

Der Expansionsplan umfasst: verbesserte Wege und Aussichtspunkte am Fluss im Jahr 2025; 48 renovierte Zimmer und neue Gastronomien im Jahr 2026; und ein neues Gebäude mit 120 Zimmern sowie eine Renovierung der Hauptlodge mit einem neuen Restaurantkonzept im Jahr 2027. Das Unternehmen bietet über 17 Reiserouten an, die Kreuzfahrten mit Landreisen durch den Denali-Nationalpark und das Yukon-Territorium in Kanada kombinieren.

Die Kreuzfahrtgesellschaft betont ihre Führungsrolle in Bezug auf Naturerlebnisse in Alaska, mit Experten an Bord, umfassenden Beobachtungsleitfäden und Zugang zu fast 180 Tierschutzgebieten und Sehenswürdigkeiten. Holland America Line behält ihre Position als die Kreuzfahrtgesellschaft mit der längsten Geschichte in Alaska, untermauert durch zahlreiche Auszeichnungen der Branche.

Positive
  • $70 million capital investment to expand guest capacity
  • Addition of 120 new suite and standard rooms by 2027
  • Comprehensive property improvements including new dining facilities
  • Expansion of existing services with 17+ combined cruise-tour itineraries
  • Market leadership in Alaska wildlife experiences with 180 sanctuaries access
Negative
  • Multi-year implementation timeline may delay full benefits realization
  • Significant capital expenditure could impact short-term financial metrics

Insights

The $70 million multi-year expansion at Holland America's Denali property represents a strategic move to capitalize on the growing Alaska cruise market. The three-phase development plan (2025-2027) includes significant capacity expansion with 120 new rooms and comprehensive facility upgrades, positioning the company to capture increased market share in the premium Alaska cruise-tour segment. Critical operational improvements include enhanced dining facilities, modernized accommodations and improved guest amenities that should drive higher per-guest spending and improved margins.

The investment timing aligns with the post-pandemic travel recovery and growing consumer preference for experiential luxury travel. The expanded capacity and upgraded facilities should enable Holland America to better compete with premium rivals like Princess Cruises and Celebrity in the Alaska market while maintaining price integrity. The integrated land-sea offerings provide valuable differentiation and higher-margin opportunities compared to cruise-only products.

This capital expenditure represents a well-structured investment in Carnival 's (CCL) premium brand portfolio. The $70 million phased investment approach minimizes execution risk while allowing for operational continuity. The expansion should drive meaningful returns through:

  • Increased capacity revenue from 168 additional rooms
  • Higher ADR (Average Daily Rate) potential from upgraded facilities
  • Improved operational efficiency through modernized amenities
  • Enhanced ancillary revenue opportunities from new F&B outlets

While the $70 million represents less than 0.25% of CCL's market cap, this strategic investment in Holland America's Alaska operations should generate attractive returns given the premium positioning and growing demand for luxury adventure travel experiences. The project's multi-year structure also helps optimize cash flow management.

Investment in Alaska means enhanced experience at the doorstep of Denali National Park

SEATTLE, Jan. 7, 2025 /PRNewswire/ -- Holland America Line, the cruise line with the longest history of exploring Alaska, announced a $70 million capital investment that will expand guest capacity while elevating the line's Denali property experience and enhancing its popular land and sea Cruisetours. The investment will build on Holland America's position with more opportunities for glacier viewing and more ways to see Alaska's wildlife than any other cruise line.

"It's truly special that we can bring guests to a lodge at the doorstep of Denali National Park," said Beth Bodensteiner, president of Holland America Line. "This investment is a win for Alaska, our guests, and Holland America Line. Enhancing and expanding the Holland America Denali Lodge will help meet the growing interest in combined land and sea Cruisetours for our 49th state and further support the Alaska tourism industry."

Key Highlights of the Expansion

  • 2025: The project will begin with enhancements to the riverside interpretive trail with scenic viewpoints, improved on-site wayfinding, refined menu offerings for restaurants, and public space improvements for the Cottonwood and Canyon Lodge guest room buildings.
  • 2026: The project will continue with 48 remodeled rooms in the Holland America Denali Lodge, a new coffee shop, and a remodeled Karstens Public House with expanded indoor and outdoor seating to provide a more immersive experience.
  • 2027: The project will continue with a new guest-room building with 120 suite and standard rooms as well as a main lodge renovation that will include a new restaurant concept, a new lobby bar, and an enhanced coffee experience.

2025 and 2026 Cruisetours Available for Booking

2025 and 2026 Cruisetours are available for booking, allowing guests to combine an Alaska cruise with an unforgettable journey into Denali National Park and Canada's Yukon Territory. A series of 17+ itineraries will combine a cruise with an overland journey, offering more access to Alaska's glaciers, wildlife, and wilderness tours.

Holland America Line owns motorcoaches, railcars, and hotels, providing preferential schedules for Cruisetour guests. Each itinerary includes a scenic ride on the luxury glass-domed McKinley Explorer train, and select itineraries visit Dawson and rides through the historic White Pass and Yukon Route Railroad from Skagway. Other select itineraries offer direct-to-Denali service, taking guests from the ship to their Denali hotel room on the same day.

More Opportunities to See Alaska Wildlife Than Any Other Cruise Line

In addition to glaciers, Holland America Line offers more ways to see the wildlife of Alaska. Holland America Line carries a wildlife expert on board to help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions, and more. A wildlife spotting guide points out the native animals found along the cruise route and a map with the best places to see each species is included. Between 8 a.m. and 5:30 p.m., wildlife sightings are announced for guest viewing.

The wildlife experience continues ashore. With nearly 180 animal sanctuaries and sightseeing opportunities, Holland America Line is #1 in Alaska wildlife and wilderness tours.

Award-winning Cruise Line in Alaska

No other cruise line has explored Alaska longer than Holland America Line, and throughout the years the cruise line has collected numerous awards and accolades from the world's most discerning travelers and cruise experts for Alaska cruising. Holland America Line was named the top pick for Alaska in the Porthole Cruise Magazine Editor-in-Chief Awards, AFAR Travelers' Choice Awards, Cruise Critic Cruisers' Choice Destination Awards, USA Today 10Best Readers' Choice Awards, Travel Weekly UK Hot List Awards, and TravelAge West Wave Awards Editor's Pick.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com

Find Holland America Line on X (formerly Twitter), Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.  

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for 150+ years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea, and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.



CONTACT:  

Bill Zucker 

PHONE:   

800-637-5029, 206-626-9890 

EMAIL:     

pr@hollandamerica.com 

 

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SOURCE Holland America Line

FAQ

What is the total value of Holland America's Denali Lodge expansion project?

Holland America Line is investing $70 million in the multi-year expansion project for its Denali Lodge and Alaska Cruisetours.

How many new rooms will be added to Holland America's Denali Lodge?

The expansion will add 120 new suite and standard rooms through a new guest-room building in 2027.

What improvements are planned for 2025 at Holland America's Denali Lodge?

In 2025, improvements include enhanced riverside interpretive trails, scenic viewpoints, improved wayfinding, refined restaurant menus, and public space improvements.

How many wildlife sanctuaries does Holland America offer access to in Alaska?

Holland America Line provides access to nearly 180 animal sanctuaries and sightseeing opportunities in Alaska.

What new dining facilities are planned in the Denali Lodge expansion?

The expansion includes a new coffee shop, remodeled Karstens Public House with expanded seating, a new restaurant concept, and a new lobby bar.

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